Analytics: the Sideways Approach to Measuring PR
Waxing UnLyrical
FEBRUARY 13, 2015
Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. A version of this post originally appeared on Spin Sucks.
Let's personalize your content