Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks.

How to Write a Successful Social Media Proposal: Free Template Included

Sprout Social

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis.

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days.

Last month on social: Puns, pizzas, and more pop culture


Their pun protesting the Mumbai Metro Rail Corporation Limited’s proposed deforestation of the Aarey Colony won hearts on social. Amul Topical: Appeal against proposed cutting of 2700 trees in Aarey Colony, Mumbai.

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4 Key Ways to Impress Clients with Your Social ROI

agora pulse

Education checklist: Does your client have a clear understanding about the work you are proposing and how it will fit with their wider business and marketing objectives? Insights on platforms such as Facebook, Twitter and LinkedIn are widely recognized as providing helpful analytics.

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How to Host A Twitter Chat That People Will Tweet About

agora pulse

A simple Twitter search with your proposed hashtag can help you see if it’s already in use. Twitter Analytics Twitter managementHave you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Here’s how you can get that going.

How are Fans Using Facebook Reactions?


There was a great deal of excitement following Facebook’s proposal to revamp the Like button towards the end of last year. facebook brands Facebook Analytics facebook reactions

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics.

What Is Your Media Really Trying To Do?

Twist Image

" That saying is like some kind of beacon to the realities of waste, lack of analytics and "go by the gut" instinct that has enveloped advertising for decades. Dig deep into the proposed channels that will have this messaging on it, and ask if these are the kinds of messages that people can or will connect with contextually to their experience and the channel experience. What if all media was proposed this way? analytics. web analytics.

9 Criteria For Selecting A Social Media Agency

Dave Fleet

How to assess: Look for proposals that focus on long-term growth rather than (or in addition to) short-term benefits. Good agencies should be able to (with the help of other agncies, if necessary) formulate, propose and, if necessary, work with your other agencies to execute an integrated plan that pulls together multiple media – earned, paid, owned and social. How to assess: Look for ideas that blend the strengths of different media forms when assessing proposals.

Why Social Media Marketing Is, Actually, Fairly Priced


We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms. The question you have to ask yourself is not only “Do I like the price tag on this proposal?”

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

SEO Analysts need access to analytics and evaluation tools to determine how your content is performing in the Search Engine Results Pages (SERPS). NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years.

Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative


guide me to the best travel destination, get me to the fastest route avoiding traffic, pick the best songs or movies based on my tastes, find me the best mate based on my interests, find me the right car given my parameters, so why not find me the fastest route to make my sales plan using predictive analytics helps me see more to win more and make my quota, or simply advise me on what I should purchase based on my specific parameters, and place my order directly.”).

27 Instagram Tools Marketers Should Know About in 2019


Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox. Keyhole also offers analytics and social monitoring tools. Hootsuite Analytics.

Bringing on a Fundraising Consultant: A Nonprofit’s Hiring Guide


To self evaluate, look at previous analytics to know where your nonprofit has fallen short before and to know what realistic expectations for your organization look like. You should ask them for a proposal to verify their approach to your nonprofit and your cause.

First Look: The Analyst's Canvas

Net-Savvy Executive

The Analyst's Canvas represents an idealized view of an activity, which you might label as research, analytics, or intelligence. My theory is that this abstracted perspective will support any kind of analytical work.

Discovering New Applications for Data and Analysis

Net-Savvy Executive

That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Here, though, think about the work that can be enabled through the application of data and analytics.

3 Ways Brands Can Gain From Twitter's Character Limit Tweak


The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. You can now follow-up on product announcements, proposed changes to your apps etc keeping your Followers in the loop.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. You can check this in Google Analytics ?

Guest Bloggers Wanted

Ari Herzog

Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share. 21 Reasons to Use Google Analytics by David Murton. You used to read guest blog posts every Friday.

Are We Addicted to Interruptions?

Justin Levy

Bredehoft (Empoprises) As a proposal lead in a multinational company, there are times in which asynchronous communications are not sufficient to advance a proposal.

Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

What I propose is simple: Monitor and control your Dynamic Product Ad frequency. One ratio I’ve used to track this metric is on Facebook Analytics. Dynamic Product Ads are magical. We know the flow. A user visits a website or adds a product to cart. Then they don’t purchase.

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Feedback can range from presentations, proposals, and even homework assignments for class. Delmondo: Primer for Snapchat Analytics. Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016.

How I Got My Job As Director Of Social Media – Step 3: Combine Talent To Deliver Business Value

SocMed Sean

Some have experience in technology and analytics/measurement tools, while others have experience in journalism and reporting.

[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Here’s what my Google Analytics looked like last month: Yep.that’s right. Research and propose topics in your initial outreach – Showing me that you already have done your homework and have identified gaps in content that my readers might like is a great way to start. Great question came to me yesterday regarding the activity of link-building through guest blogging.

How to Land and Keep Clients in the Social Media Business

You can always reach out to these third-party vendors by empathizing with a challenge they’re facing and explaining how you can be of help, before proposing a mutually beneficial partnership.

The Single Most Important Social Media Marketing Metric

Convince & Convert

Best practice is to create goals in Google Analytics for each of your macro and micro conversion points. He proposed a set of universal metrics for marketers to use across all social platforms that would allow brands and businesses to better track their social media efforts.

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

As marketers, we’re all somewhere on the analytics expertise scale (whether we know it or not!) From the analytics wizards to those of us just starting to dip our toes in data analysis, we all have a base layer to work from.

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Did You Miss? 22 MUST READS of 2013


Generally interesting stuff: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges (Avinash Kaushik). The Platform Design Canvas: a tool for Business Design - fascinating proposal for a model of business as platform.

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

Q9: Propose your best guestimated #internal #comms #measurePR plan for them. We’ll take a big picture look at the field of PR measurement with our guests Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report and Tinu Abayomi-Paul , who will share details about a new Google Analytics PR dashboard, and Michelle Drifka Hinson , Chair of Institute for Public Relations’s Measurement Commission.

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7 Instagram Influencer Marketing Tips for the Holiday Season


As we mentioned, the holidays are the busiest time of year for Instagram influencers, so you’ll also want to make sure to include deadlines in your proposal. When your link is clicked, the tags are sent back to Google Analytics and tracked.

11 Things to Consider Before Hiring a 23 yea…err. Someone to Run Your Social Media


Below are the proposed changes to Hollis’ article. Successful social-media management involves production requirements, tools, analytics, and other aspects of work. This is a response to Hollis Thomases’ article ’11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media’.

Essential tools for influencer marketing

We can share work on huge SOWs and proposals and message models en masse and it’s all good. Google Analytics. A master roundup of social marketing tools to use on behalf of brands.

How to Present at AnalyticsCamp

Net-Savvy Executive

Add your session proposal to the list. If analytics (any flavor) is your thing, join us. I got a very nice note from out of state—someone from a social media analysis company who wants to present (we call it "lead a session") at AnalyticsCamp. I told him the super-secret process that's required to get your session into our unconference. If you promise not to tell anyone (shh!), I'll share it with you, too. Here's how it works: Register for AnalyticsCamp.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Kent Lewis proposes a matrix model for identifying and monitoring meaningful metrics for your company, based on which platforms are most relevant to your target audience, your objectives and goals for each, and important secondary KPIs to consider.

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Link Love Monthly: Best of January 2011


Export and Analyze Social Media Analytics With – ReadWriteBiz. Association Executives: Provocative Proposals Research Project – Shelly Alcorn.

How Much Does Social Media Influencer Marketing Cost?

Buffer Social

Thanks to the analytics provided on YouTube, you can also look at the average video views of the influencer. On FameBit, you can set a budget and have YouTube influencers reach out to you with their proposal. Do you know how much an influencer marketing campaign costs?

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How to Present at AnalyticsCamp

Net-Savvy Executive

Add your session proposal to the list. If analytics (any flavor) is your thing, join us. I got a very nice note from out of state—someone from a social media analysis company who wants to present (we prefer to say "lead a session") at AnalyticsCamp. I told him the super-secret process that's required to get your session into our unconference. If you promise not to tell anyone (shh!), I'll share it with you, too. Here's how it works: Register for AnalyticsCamp.

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One Screenshot You Must Include When Pitching a Sponsored Post


If you’re familiar with sponsored content as an income stream, chances are you’ve been asked for a media kit or a proposal to do a sponsored post. Well, today I’m going to show you how with Google Analytics. I can use the search function in Google Analytics to bring the relevant content to the surface. What are some interesting things you’ve done to help your sponsored post proposals stand out from the rest?

11 copywriting tips for Facebook ads and chatbots

Sprout Social

First, create that compelling copy; second, find out where the right audience is and target them; third, do the analytics and determine what is working and what is not. You can then gradually propose other options. Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising.