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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms. Focus on community engagement. Create a team-centered environment.

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Fetching Friday – Resources Mashup & New Search Engine Community

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. Blogging / Writing. Entrepreneurs: blogging requires committment – are you ready to dedicate time to content, distribution, interaction, and metrics to have a successful blog.

Mashup 121
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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

In fact, customers are significantly more likely to discover your brand through social media over a search engine. However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. But social media is a data beast! Agorapulse.

Analytics 105
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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Hosting 248
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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are analytical thinkers and know how to extract ROI from a stone.

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Blogging in 2023: How To Start A Professional Blog And Make Money

ProBlogger

The post Blogging in 2023: How To Start A Professional Blog And Make Money appeared first on ProBlogger. How is blogging in 2023 different from being a blogger five years ago, ten years ago, or more? Is it still even worth starting a blog in 2023? Is it still worth starting a blog today? It’s sad but true.

How To 39
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Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. It’s also highly-effective at driving website traffic, which can boost search engine ranking. A good social media consultant understands the basics of search engine marketing. Community management. Keyword strategies.