Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). Think as if you were a trade magazine. As Jay says, “ Content is fire.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). Think as if you were a trade magazine. As Jay says, “ Content is fire.

Content 131

Content Consultant Marketing Price 131

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Buffer Social

JULY 28, 2016

Them: Well, I love how Granular—who’s also B2B—has started a UCG campaign…. This level of detail shows you’re analytical and thoughtful. For instance, you might say: “You know how you’ll be flipping through a magazine, and you’ll see an ad for a new car model? Not only will your reply spark a strong (and potentially productive!)

Social Media 76

Social Media Marketing Team Guidelines 76

Kikolani

JANUARY 16, 2011

that you will want to setup goals in Google Analytics. Another service to look into in conjunction with Google Analytics is PostRank Analytics ( https://analytics.postrank.com/ ). Another service to look into in conjunction with Google Analytics is PostRank Analytics ( https://analytics.postrank.com/ ).

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

JANUARY 9, 2012

40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. 9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs. How Twitter Web Analytics Will Help Your Business by PCWorld.

Tools 203

Tools Twitter Tips B2B 203

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Metrics 132

Metrics Strategy How To Tourism 132

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Lisa also recently authored a guest post here on web analytics and lead scoring. Liz Bonilla. She’s a rock star on Twitter and also speaks French.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 3 Surefire Ways To Kill Your Content Marketing by Heidi Cohen.

Tips 205

Tips Flipboard Content Screencast 205

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. Why I Don’t Use Facebook by PC Magazine. It’s approaching one billion users worldwide.

Tools 196

Tools Tips Facebook Real Estate 196

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Viral Heat data includes location, wherever available. We have a lot of small business customers due to our price-point (note: as low as $9.99/month),

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Highly creative AND useful!

Facebook 213

Facebook B2B Privacy MySpace 213

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing. You want loyalty?

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. The Maturation of Social Media ROI by Mashable.

Social Media 199

Social Media Tools Tips ROI 199

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). With Google Analytics you can see what visitors do once they get to your site and how long they stay.

Content 45

Content Press Release Yahoo Guidelines 45

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics 191

Statistics Research Social Media B2B 191

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks. All rights reserved.

Questions 161

Questions Social Media Consultant Education 161

Hootsuite

JULY 13, 2023

Dive into analytics Your social media analytics offer candid insights into how things are going over there in social media land. Web analytics Use Google Analytics or your website’s back-end analytics software to check just where traffic is coming from. What posts are garnering comments? What are people saving?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Techipedia: Tamar Weinberg

JANUARY 5, 2011

10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. Kind of like those digital magazines that we all used to see. So what does it really do?

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

APRIL 26, 2012

You know, my mom doesn’t buy magazine ads, right? But understanding through web analytics, through other. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. Your brand is competing. And brands. That’s really a. And my friends.

Social Media 135

Social Media SEO Retail Conference 135

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Social Media B2B ). Social Media B2B ). And their competition.

Statistics 206

Statistics Social Media B2B Marketing 206

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Social Media B2B ). Social Media B2B ). And their competition.

Statistics 200

Statistics Social Media B2B Marketing 200

Hootsuite

AUGUST 14, 2023

Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. Generate five unique topics for a magazine article about trends in education. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine.

Curation 217

Curation Tools Curata Flipboard 217

Oktopost

JUNE 5, 2019

Display ads, for example, offer friendly analytics showing you which ads and what placements drove online sales. For example, decades ago a manufacturer of cars could place a sponsored article in a motorist magazine discussing modern safety features in new family-oriented vehicles. Easier to measure ROI.

Marketing 116

Marketing How To Sentiment B2B 116

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 202

Social Media Tools Strategy Tips 202

Webbiquity SMM

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Free analytics tools you should be using by iMedia Connection. PeopleBrowsr.

Review 201

Review Tools Social Media Klout 201

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.

Social Media 175

Social Media UGC Tips CPM 175

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Approximately 20% of bloggers rarely or never check the Analytics of their blog.

Strategy 83

Strategy Hubspot B2B Blogger 83