Small Business Mavericks

OCTOBER 28, 2015

If you are targeting dentists, then read the magazines, blogs, and websites that dentists read to get a better understanding of their needs and the mindset with which they approach their practice. B2B marketing principles are a lot like B2C marketing principles, but businesses can often be easier to sell to.

B2B 70

B2B Forums Marketing Proposal 70

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

B2B 60

B2B Marketing Microsoft Hubspot 60

Oktopost

DECEMBER 8, 2021

Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Justin has been interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Episode Summary.

Engagement 109

Engagement B2B Apple How To 109

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Now snap B2B on top of that.

Social Media 164

Social Media B2B Metrics Analytics 164

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Webbiquity SMM

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here then, the details.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buzz Marketing for Technology

JANUARY 26, 2011

Rare is the day when you walk into a meeting and someone pulls out an old magazine and slams it on the desk fussing about an article written months ago. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But a quick Google search and bingo digital ink is indelible.

Social Media 213

Social Media Microblogging B2B Journal 213

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. Online magazine The Cook’s Cook was looking for a way to reach more individuals and started a Facebook group. Respond to comments in real time.

Engagement 156

Engagement Social Media How To Hubspot 156

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

iPad 174

iPad Advertising StumbleUpon Digg 174

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 72% of marketers think that branded content is more effective than magazine advertisements.

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. The project scored over 187MM impressions from 50+ press outlets including, People Magazine, E! Magazine, and many more. Online & E! News, Us Weekly, Huffington Post, Perez Hilton, OK!

Case Study 145

Case Study Study Influencer Project 145

Writtent Blog

JANUARY 10, 2014

B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Blogs are used by upwards of 30% of B2B companies that embrace social media. ( Insideview ). Blogs are 63% more likely to influence purchase decisions than magazines ( Contentplus ). More than 60% of U.S. Factbrowser ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Waxing UnLyrical

JUNE 6, 2016

3 Ways a B2B Software Company Improved Its Integrated Communications. ’ but how are we going to achieve the change that we think is needed based on the research we’ve done,” says Lucy Muirhead as she explains the Century Foundation ‘s integrated communications strategy. Reinvigorating National Blood Week.

Case Study 100

Case Study Study Banking Campaign 100

Twist Image

JULY 22, 2016

There are few marketers out there whom I'd rather pitch these questions at than Mitch Joel, President of the digital marketing agency Mirum and a man described by Marketing Magazine as a 'Rock Star of Digital.' b2b marketing. marketing magazine. Here's how he describes our show together. advertising. augmented reality.

Video 40

Video Brands B2B ROI 40

Buzz Marketing for Technology

FEBRUARY 16, 2009

Its brings into view the theory that the best way to spread ideas is to give them away for free – then why do B2B marketers have whitepapers hidden behind signup form? 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways?

eBook 149

eBook MySpace B2B Upcoming 149

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Buzz Marketing for Technology

JANUARY 4, 2011

You basically hand them a blank box with a bunch of creative materials: markers, magazines for images, stickers, tape, glue sticks, whatever it takes to decorate their “ideal version of your product or service”. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Training 229

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Twist Image

MARCH 16, 2017

If any traditional newspaper, radio station, magazine or TV station had numbers like this, we would never read articles about the death of TV, radio, print, etc. We see multiple forms of successful brands across B2B and B2C. Would be the 12th most populated country in the world based on that size. Would you be impressed? business blog.

Twitter 59

Twitter Journal Applications Advertising 59

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. Image: Robin M.

SMS 264

SMS Sample Samples Campaign 264

Convince & Convert

APRIL 15, 2011

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B).

Content 115

Content Marketing Consultant Fashion 115

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

OCTOBER 1, 2008

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! In Web 1.0

Web 2.0 100

Web 2.0 Content Brands B2B 100

Convince & Convert

MARCH 14, 2016

If you have been in the B2B sector for any amount of time, you might have come across Gordon Graham. The guy has over 200 whitepapers, 1000 magazine articles, 75+ workshops, and a $197 crash course in B2B content to his credit. Make Ebooks and Courses.

Joomla 60

Joomla Drupal eBook Startup 60

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). Think as if you were a trade magazine. As Jay says, “ Content is fire.

Content 142

Content Consultant Marketing Price 142

Twist Image

APRIL 10, 2013

Ultimately, all of us (whether we''re B2C or B2B businesses) are trying to create products and services that are simple and intuitive to use. time magazine. time magazine. Still, the business is not simple. Business is not simple. The over-simplification of business may be a misnomer. I hope 17 months doesn''t become the norm.

Retail 104

Retail Apple B2B Instagram 104

Twist Image

AUGUST 8, 2014

Wired Magazine ran a cover story in 2010 about the death of the website ( The Web Is Dead. wired magazine. Don''t laugh. Long Live The Internet ). Everybody laughed. It seemed silly. Maybe brands will realize that multiple apps that provide a variety of services (to sell, to inform, to empower, etc.) is the way to go. application.

Privacy 96

Privacy Applications Mobile Journal 96

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). Think as if you were a trade magazine. As Jay says, “ Content is fire.

Content 130

Content Consultant Marketing Price 130

Webbiquity SMM

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. WordPress Tips, Techniques and Hacks.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. Hot Topics.

Report 53

Report Microsoft Brands Sentiment 53

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. One such graduate is Pocket Sun , Managing Partner and Co-Founder of SoGal Ventures, who recently landed on the cover of Forbes Magazine.

Class 100

Class LinkedIn Brands Microsoft 100

Adam Sherk

DECEMBER 22, 2009

And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. What Horrible Things Did Time Magazine Do in 1964? There is a lot more that you can look at, but hopefully these 10 will get you pointed in the right direction.

Trends 167

Trends How To Digg Press Release 167

Idaconcpts

AUGUST 29, 2015

The subscription model is utilized for many different businesses, from the sale of magazines to mobile phone service. There are B2B companies such as ServiceSource that specializes in recurring revenue management, and they are great resources that can help businesses establish a solid business foundation based on recurring revenue.

Project 70

Project B2B Company Mobile 70