The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

7 best LinkedIn analytics tools

Unmetric

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Download analytics reports on your LinkedIn performance with insightful charts and graphs. Downloadable PDF analytics reports. LinkedIn Page Analytics.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 281

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Now B2B marketing? B2B influencers? Keep in mind that anyone can “do” social media marketing especially in a B2C setting but can you be the special person that can own it in a B2B setting?

B2B 313

Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

Oktopost

But in today’s digital era, B2B marketers are expected to be a “jack of all trades”, juggling multiple roles, understanding the functionalities of various teams, and possessing complementary skill sets. B2B Marketing Marketing Automation Marketing Director Marketing Tips Marketing Trends Thought Leadership10 years ago, being strong on one side was enough.

B2B 86

21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Updated for 2019!

Cool B2B Marketing Tools for Marketo Users

Oktopost

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. This platform puts B2B marketers in an extremely informed position. B2B companies would greatly benefit from this robust, smart platform.

B2B 75

Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Once you’ve started uploading, YouTube has some helpful analytics to assist you in creating more popular videos. Start uploading today to see what YouTube can do for your B2B efforts

B2B 100

Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.

B2B 235

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

B2B 165

The Top 10 B2B Marketing Strategies for 2019

Oktopost

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. B2B Marketing

B2B 104

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

B2B 282

How to Use Predictive Content Analytics

Convince & Convert

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing.

How to Create Profitable Facebook Targeting Audiences for B2B Marketers

agora pulse

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. The challenge with B2B marketing on Facebook, however, is that new tactics are popping up every day.

B2B 164

4 Examples of B2B Native Advertising

Oktopost

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Some approaches contained within native advertising, however, are much better suited to B2B advertising. B2B buyers do their homework.

3 Top Metrics for B2B Marketers to Track on Social Media

Oktopost

How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social AnalyticsSo, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next?

B2B 88

How to Find Profitable Targets in Facebook Advertising for B2B Marketers

agora pulse

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. Talk about targeted B2B marketing.

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. In order to find LinkedIn’s native analytics, navigate to your Company Page, and then click “Manage Page.”

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

B2B 208

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel.

How to build a better business with B2B social listening

Sprout Social

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. With the help of B2B social listening, those answers are just a few clicks away. What are the big-picture benefits of B2B social listening? How to come up with a B2B social listening strategy.

B2B 87

How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). Take a look at this B2B landing page for printing.

B2B 110

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example.

LinkedIn Analytics: The Complete Guide

Sprout Social

As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Analytics will also show you how your follower count stacks up against competitors in your industry. The visitors section of LinkedIn Analytics gives you data about your company page, not your content.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. You see, the challenge in your organization as it is in every other B2B organization, is that solving for X in social media, boils down to closing the chasm between conversations and conversions.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.

Tools 276

5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales)

Convince & Convert

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. At a certain point in a complex B2B purchase, you absolutely need a sales rep or sales engineer to meet with the buyer and scope out the right solution for their specific needs.

B2B 100

How to Measure Video Marketing: The Metrics that Matter

Oktopost

Content Marketing B2B Marketing Tips Social Analytics Social Engagement Video MarketingTo determine the success of your video marketing, focus on these two groups of metrics: engagement and ROI. This is how you can measure and optimize your video marketing, leveraging the right metrics.

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example.

5 Examples of Account Based Marketing Done Right

Oktopost

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. Instead, how about showing them that you, more than any other B2B vendor, recognize them for the one-of-a-kind individuals that they are? B2B Marketing B2B Marketing Strategy

The State of Digital Marketing 2015

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing Training

Skills 264

Best time to post on LinkedIn

Quintly

Whether you’re doing social media for a B2C or B2B company, or are eager to build your personal brand, you can’t ignore LinkedIn with its over 250 million active users nowadays. LinkedIn Analytics

20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.

B2B 90

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Don’t know: Again not at all surprisingly, larger companies tend to have more sophisticated web analytics capabilities. The post How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years appeared first on B2B Marketing Blog | Webbiquity.

How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

How To 192

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 225

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company.

B2B 116

12 Market Research Software Solutions Every CMO Must Know

Oktopost

But they’re also big enough to give away pretty powerful analytics tools for free. Find the right tools or resources for the job; get the insights, analytics, and support you need; and go find and convert those leads! B2B Marketing B2B Marketing Tools

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

PD: What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? Data Data Analytics Data Mining B2B Marketing Data Optimization Data Quality

Data 251

The Top 50 Content Marketing SaaS Companies on Twitter

Webbiquity SMM

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Category: Web Analytics Tools. Category: Web Analytics Tools. Category: Web Analytics Tools.