Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. the companies you’re looking at could be high-paying customers with a respectable presence).

B2B 52

B2B Tips Brands Marketing 52

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads.

B2B 111

B2B Facebook Marketing How To 111

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

B2B 112

B2B Advertising Facebook Marketing 112

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. Or, head to Google Analytics for a picture of all your social accounts. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. Image source. Brooklinen.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Engagement (downloads and clicks).

B2B 88

B2B Marketing Paid Search Buy 88

Hootsuite

MARCH 15, 2023

Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. Hootsuite Composer Try for free Hootsuite Composer allows you to schedule content to your connected LinkedIn personal profile or company page for any date and time in the future. What is LinkedIn automation?

LinkedIn 97

LinkedIn Tools HootSuite Cost 97

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. Oktopost’s Social BI is a robust tool for creating and sharing custom analytics reports powered by your social data.

B2B 105

B2B Metrics Report Data 105

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. In this post, you’ll discover some of the best ways to improve your LinkedIn marketing efforts–whether you’re marketing yourself or your company. LinkedIn accounts for 80% of B2B leads. Let’s begin.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

JUNE 17, 2020

More than 30 million companies use LinkedIn for business. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Fill in company details.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. You can track data effectively with Twitter analytics.

Platform 84

Platform Social Media Insurance Education 84

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Click the play button to listen here: Download the audio file: [link]. You think, “Gee, why do we have a container shipping company on the Social Pros podcast? Listen Now. ” Bull!

Company 120

Company Instagram B2B Survey 120

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Companies thrive or fail based on their ability to earn revenue. B2B companies saw an average increase of 10% to their sales pipeline when using sales automation tools. Prospect.io.

Tools 98

Tools Hubspot B2B Price 98

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. In a crisis, a company absolutely needs a qualified, dedicated social media manager to handle it. A company needs someone who can keep up—and who will do this well and with grace.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics. The best part?

Metrics 75

Metrics Analytics Twitter Module 75

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. What if you’re not a SaaS company? Sponsored post.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

SEO 100

SEO B2B Consultant News 100

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. In spite of that, many brands are still hesitant to join. Darling – Trees and Lucy. sproutsocial.

Strategy 117

Strategy Marketing Hashtag Influencer 117

Hootsuite

FEBRUARY 18, 2020

Collecting leads on social media will help you find people interested in your company. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Workbooks / Downloads.

Template 131

Template Templates Social Media Strategy 131

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Keyhole.co

MAY 18, 2023

Explore Your Detailed Facebook Analytics Instagram 21. Instagram is the most-downloaded app in the world. 82% of B2B content marketers use Twitter. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. 58 million companies have a LinkedIn presence. Instagrammers spend 11.7

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

JUNE 27, 2022

Download now! B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. In this way, TikTok actually serves B2B businesses (and other not-obviously-exciting-brands) better than other social networks. There’s no one kind of cool anymore. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

MARCH 16, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Bing Ads vs Google Ads Most small- to mid-sized companies know the importance of advertising on Google Ads. Looking to attract people to your niche, highly-technical white paper writing company?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

AUGUST 6, 2019

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. According to LinkedIn’s Engineering blog , the algorithm also looks at the language of the post, and the companies, people, and topics mentioned in it. Engagement probability. Be relevant. Easier said than done, right?

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111

Sprout Social

MARCH 12, 2020

Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. . For these kinds of companies, their products and services are their bread and butter.

Data 101

Data Skills Meme Social Media Management 101

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. LinkedIn video ads provide richer analytics than LinkedIn native video.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145