Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JULY 29, 2022

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. Hot Topics: Golden community building tips for B2B brands. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics. One of her biggest tips?

Community building 62

Community building Communities Tourism Social Media Management 62

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Why track LinkedIn analytics? Tracking LinkedIn analytics is essential for several reasons. By tracking video performance metrics, you can assess the effectiveness of your video content and optimize future video campaigns.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

The Realtime Report

NOVEMBER 12, 2021

However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave. You can be sure you’re offering a great UX by double-checking your web design on mobile and in different browsers. Neglecting your UX is a big mistake.

Marketing 91

Marketing Startup SEO Applications 91

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” According to a recent estimate , 12.1%

Brands 154

Brands Analytics Consultant Data 154

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Quick Jump. What is an employee spotlight? 3 Examples of Strong Employee Spotlight Posts.

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels.

Platform 84

Platform Social Media Insurance Education 84

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. These insights are handy when creating emotional marketing campaigns.

Examples 104

Examples Template Templates How To 104

Convince & Convert

JULY 7, 2014

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. It’s a game-changer for B2B. They gained 50 B2B clients in just one year, and are picking up momentum quickly.

Startup 168

Startup Crowdsourcing Badge B2B 168

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Ad spend per campaign. Disney spent $213 million on Facebook mobile advertising in 2020. Ready for the good news? Daily budget (if using this method).

Cost 94

Cost CPC Facebook HootSuite 94

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? After all, these are the people who will receive your nurture campaigns, and some of them will become paying customers. To learn how to do this, read my article on how to set up Google Analytics goals.

Content 104

Content How To Marketing Metrics 104

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Reading about experts’ experiences with social media campaigns can provide invaluable inspiration.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JUNE 24, 2019

Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. CJRW offers a full range of services, making it the only agency in Arkansas that truly allows clients complete control over every aspect of their campaigns. The High Road Agency. Kirvin Doak Communications.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

agora pulse

JANUARY 22, 2021

Action buttons are essentially CTAs that appear alongside your “Contact Us” or “Shop Now” buttons on your mobile Instagram profile. Some Instagram features will be exclusive to business or creator accounts, like native analytics, action buttons, and shoppable campaigns. Your app isn’t updated.

Features 124

Features Instagram Hashtag Social Media Management 124

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Convince & Convert

MARCH 4, 2016

Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. Customer satisfaction shouldn’t be your only motivation for running customer marketing campaigns. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Razor Social

APRIL 12, 2016

You can import a list of emails, Facebook user IDs, phone numbers or mobile advertiser IDs into Facebook and create an audience based on this. You are only meant to use this for importing Facebook user IDs for your mobile apps. But you can tell from your Analytics that they didn’t reach that thank-you page. Customer list.

Facebook 71

Facebook API Mobile List 71

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. PPC for lead generation and B2B. — 10. A/B testing.

Class 40

Class Skills Social Media Marketing 40

Writtent Blog

DECEMBER 22, 2013

IRCE: Forward Mobility. The largest gatherings of mobile and eCommerce marketers have been combined into a major event this February in Orlando Florida, with a projected attendance of several thousand. Leaders from Zappos, Staples, and Wayfair will cover topics like mobile web design, usability, and internet commerce.

Conference 60

Conference Marketing Education Hubspot 60

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. To find it, log in to your account, hover over your profile picture, and click View Analytics. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. While you’re optimizing your website for social media shares, you should also do the same for mobile. People are consuming more content on mobile and they’re processing it much faster too. Is it B2B or B2C?

Social Media 40

Social Media Mobile Social Networking Trends 40

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. Imagine the impact it can have if you combine SMS marketing with social media campaigns. This article will discuss different types of SMS marketing, why you should integrate SMS and social media campaigns, and how to best implement these strategies.

SMS 114

SMS Campaign Social Media Strategy 114

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Tools 170

Tools Social Media Netvibes Lithium 170

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. Measures the success of marketing campaigns. For further analysis, social engagement metrics should be imported into CRMs and analytic tools such as Oktopost. Gives you insights into what users want and need.

Metrics 150

Metrics Engagement B2B Loyalty 150