What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface.

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7 Instagram Analytics Tools to Boost Your Platform Strategy

Social Media Today

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018

With New API, Twitter Attempts to Kill Autofollow Apps

Stay N' Alive

API for developers. This API was the first "versioned" release, a breath of fresh air in many ways for developers that were tired of API updates breaking their code. API however, breaking many developers'' apps in the process ( mine included ).

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8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

Grow Your Business with Later’s New Instagram Analytics

Later

Today we’re excited to announce the launch of our new and improved Instagram Analytics! Increase engagement, get more views on stories, track your follower growth, drive traffic and more with our updated Instagram Analytics. Get More Views with Instagram Stories Analytics.

The Ultimate Guide to Instagram Analytics

Later

Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more! How to Access Your Instagram Analytics.

Instagram Stories Analytics: Every Metric You Need to Know

Later

Businesses are going all-in on Instagram Stories, which means measuring your success through Instagram Stories analytics will become a crucial part of your social strategy this year. Understanding Your Instagram Stories Analytics. Measuring Discovery with Instagram Stories Analytics.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Obviously, this is a limitation of API’s but I wish the information could be tailored to the audience based on tags and categories.

Access Facebook Promoted Post Analytics with Unmetric

Unmetric

Facebook hasn't made the numbers available on their public API yet which means you can get Reactions numbers only for your own brand. Three months into the new year, and we already know this is going to be the Year of Unmetric.

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution. Use these Instagram analytics tools to transform into a power user. Analytics Instagram

Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. There's an API for that. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system.

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

New Dashboards Blend Analytics Sources

Net-Savvy Executive

And increasingly, too many disparate sources of data, many with their own analytical tools. So it's interesting to see a new crop of startups offering tools that pull analytics data from multiple sources into a single dashboard for analysis and reporting. Too much information.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

This is done through our email specific API that allows us to efficiently query images and call to action links (cta’s) dynamically from your Pixlee library. As you can see, there are a few different parameters added to each URL, which are used by the API to power this feature.

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Finally! Twitter unveils analytics tool

Danny WhatMough

Twitter has finally unveiled an official analytics tool – Twitter Web Analytics. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July. An API allowing third party analytics tools to incorporate this data. Tweet.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook Advertising Facebook analytics Facebook Marketing News Facebook News Facebook page management tips analytics Clickthrough Rate CTR facebook insights metrics reporting SOV Strategy

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook Advertising Facebook analytics Facebook Marketing News Facebook News Facebook page management tips analytics Clickthrough Rate CTR facebook insights metrics reporting SOV Strategy

23 most followed brands on Facebook in 2019

Unmetric

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The visibly noticeable spikes and dips account for the change in Facebook’s API. Social Strategies brands facebook Facebook Analytics followers most followed brands

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference.

23 most followed brands on Facebook in 2019

Unmetric

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The visibly noticeable spikes and dips account for the change in Facebook’s API. Social Strategies brands facebook Facebook Analytics followers most followed brands

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” Yeah, Twitter changes its API and nothing’s the truth anymore.

Facebook Gets Stories and Don’t Count Twitter Out Yet | Social You Should Know

Ignite Social Media

This week, they announced plans to expand their Periscope Producer API to allow professional broadcasters the ability to connect directly to the platform for live streaming. Will Facebook Stories Get Users to Create More Original Content?

What You Can Do Instead of Crying Over Twitter’s New Spam Rules

agora pulse

It happened just as the dust was settling from the chaos of the Facebook Zero announcement , and in the middle of questions about Facebook’s and Instagram’s API. Social Media For Agencies social media management Twitter Analytics Twitter management Twitter Twitter spam rules

12 Myths Holding You Back From Instagram

Later

In fact, there are so many bonuses to switching to a business account that it’s worth considering the move — you could have access to better Instagram analytics, swipe up links in Instagram Stories, and even the ability to auto publish to Instagram with Later! . As an Instagram Partner, we have explicit permission to use the API, so your account is always safe and secure! Could Instagram myths be holding you back from growing your business?

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Facebook recently made an exciting announcement for marketers.

What You Can Do Instead of Crying Over Twitter’s New Spam Rules

agora pulse

It happened just as the dust was settling from the chaos of the Facebook Zero announcement , and in the middle of questions about Facebook’s and Instagram’s API. Social Media For Agencies social media management Twitter Analytics Twitter management Twitter Twitter spam rules

What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

As the Snap sales team prioritizes profit, there are rumors they will open their API for programmatic ad units. IPO Snap IPO Snap Metrics snapchat advertising Snapchat Analytics Snapchat IPO snapchat marketing Snapchat Measurement Snapchat Metrics snapchat news Snapchat Social Media snapchat updates SnaplyticsSnapchat continues to gain momentum with Millennial and GenZ audiences, and time spent on the channel is still growing. Marketers want a piece of that pie.

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Last March, Kylie literally made the internet break as Google analytics could not keep track of the number of visitors to her site when she released a new line of glosses. Both text-based listening and visual analytics complete a social media monitoring strategy.

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How to do data management right.

SocialFish

ASAE’s Technology Council appointed a task group to focus on data analytics this year. However, we now have great tools, built-in application interfaces (APIs) as “data hooks,” and relatively inexpensive ways to make meaning from data stored in multiple places.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Web page activity analytics available. Web analytics dashboard available. CRM analytics. REST API. Robust and highly customizable API. Excellent API but lacking some form functionality. SOAP API. ?. API documentation. Marketo has robust APIs, that ensure it integrates easily with multiple marketing tools to maximize their joint potential. Sparta vs Athens: Which was the greatest empire?

Ginzametrics SEO Software Integrates with SEOmoz Data

Bill Hartzer

Ginzametrics , an enterprise-level SEO management and analytics software tool, is now integrating with SEOmoz’s Site Intelligence Service API. Through the SEOmoz API, Ginzametrics now provides detailed metrics on more than 58 billion pages and over 617 billion links. Ginzametrics is using the SEOmoz API as a complement to its own intelligence data platform.

Should You Switch to an Instagram Creator Profile?

Later

Instagram Creator profiles are similar to Instagram Business Profiles, offering exclusive features and analytics. The Instagram Creator Studio dashboard will be packed with the analytics influencers are looking for. Should you switch to an Instagram creator profile?

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.

How to Find the Fans of Your Facebook Page

Stay N' Alive

In the Facebook API it limits you up to only a few hundred fans that you can retrieve (and that only works on occasion). audience analytics audience insights facebook marketing facebook page fb page find facebook page fans [link] Social media marketing

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How to Find the Fans of Your Facebook Page

Stay N' Alive

In the Facebook API it limits you up to only a few hundred fans that you can retrieve (and that only works on occasion). audience analytics audience insights facebook marketing facebook page fb page find facebook page fans [link] Social media marketing

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Is Google becoming evil?

The Way of the Web

But recently Google made an announcement that Google Analytics would no longer provide keyword information for users who are logged into their Google profile and using secure search.