Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Well, guess what else is featured on the analytics dashboard?

How fans are using Facebook Reactions and what it means for your brand

Unmetric

April 27, 2016 - Update: Facebook has made Reactions data available on their API and it can now be accessed within the Unmetric Analyze platform. This post originally appeared on Social Times. Facebook Reactions are finally here.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

” Expert Guides to Twitter Stats and Analytics. ” 15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics by Buffer Social. How to Use Twitter Analytics to Find Important Data by Social Media Examiner.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. That is because it’s impossible to be 100% accurate but it does give you an overall indication of the level of sentiment, e.g Social Analytics.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This sentiment can help promote a sense of cohesive culture and increase performance. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Post by Adi Englander.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This sentiment can help promote a sense of cohesive culture and increase performance. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Post by Adi Englander.

Social Media Monitoring: Bespoke, Tailored, or Off the Rack?

Net-Savvy Executive

Oracle Endeca Discovery handles data discovery and search analytics, WiseWindow and DataSift aggregate social data, and Lexalytics analyzes sentiment.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . In order to get better results from social media, you need good analytics; namely, insights that allow you to take action. Unfortunately, the analytics provided by these tools never gives me any actionable insight.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

This sentiment extends to the influencers that consumers follow and engage with on social media. Post and campaign-level analytics and reports. This tool has changed a bit since Instagram’s API shutdown.

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The complete guide to Facebook listening

Sprout Social

Due to privacy concerns and API limitations , Facebook limits the kind of information it provides to third-party applications. When Sprout was looking for which feature to develop more, it looked at the message volume for LinkedIn analytics. Some may use it to inform a product feature while others might also use it for customer sentiment. Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy?

Six Links Worthy Of Your Attention #208

Twist Image

Making the MAC address variable in iOS 8 is like burning everyone''s fingerprints off, and potentially a game-changer for a whole army of location-based passive marketing and analytics tools." How Marvel''s API Will Change Cultural Criticism - Fast Company. I love the sentiment. What does a comic book publisher have to gain by opening up their API to the public (and who would care)? lean analytics.

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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Joel Windels : Well, Pinterest is a bit of a pain with its API so it’s very hard to work out exactly how much coverage we offer. Useful features like sentiment analysis and author metrics can help analysts work out how companies are faring on Pinterest, and how they might be doing that.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

p.s. for me, it’s easy-to-find analytics, essentially. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social. Sentiment is really hard to analyze.

Six Links Worthy Of Your Attention #289

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.