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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 108
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links. Access the API .

URL 103
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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Meta has yet to announce when the Threads API will be released. We’re working closely with the team at Meta to open the API up as soon as possible, so you can schedule your Threads alongside the rest of your social content in Sprout. Right now, it’s a mobile-only app with a closed API.

API 91
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The Current State of Native Social Media Data Capabilities

Ignite Social Media

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Pinterest Analytics Dashboard. Pinterest Analytics Dashboard. YouTube Analytics Dashboard.

Data 132
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10 Best Social Media Scheduling Tools to Save Time in 2022

Hootsuite

Hootsuite supports all the scheduling functions you could need, from straightforward auto-posting , through bulk scheduling to custom recommendations on the best time to post based on your own social media analytics and results. It’s available either on desktop or as a mobile app. Remember those APIs we mentioned?

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How to Publish Instagram Stories From the Desktop

agora pulse

But, just as with normal Instagram posts initially, Stories were designed to be shared only from your mobile device … and only at the moment you wanted to share. (No Because the Instagram platform is designed to be used via a mobile device, there’s no option to post directly to Instagram from the desktop. No scheduling.)