Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. Take, for example, budget airline, Ryanair.

Social Media 90

Social Media Content Airlines Authentication 90

Webbiquity SMM

JANUARY 30, 2020

You should use the same fonts and styles in your images and videos as well. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines.

Brands 159

Brands Airlines Hashtag Influencer 159

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

Airlines 232

Airlines Social Media Collaboration Travel 232

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Driving ROI from social media for airlines . Related posts: Brands use social media for PR. Social media boosts campaigns. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

Examples 97

Examples CSR Airlines Collaboration 97

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. While memes and photograph-based posts are popular on its social media platforms, the brand equally dabbles in videos and text-based posts. million views on all its videos.

Social Media 52

Social Media Engagement Strategy Meme 52

Techipedia: Tamar Weinberg

AUGUST 14, 2012

It’s pretty clear from the buzz around them that this is the year of the web video. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Videos in emails can increase the open rates by 6%, and Forrester found that video increased email click-through rates 2-3 times.

Airlines 210

Airlines Marketing Statistics comScore 210

Buffer Social

OCTOBER 23, 2023

Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic. Product Timestamps for Enhanced Shopping Experience Creators can now add timestamps to tagged products in their videos, enriching the YouTube shopping experience.

News 71

News Social Media Airlines Collaboration 71

Pixlee

FEBRUARY 13, 2020

Well-executed retargeting can educate customers through informative content on your blog, video demonstrations, and even user-generated tutorials. Showing her a straight advert for items she looked at or a video demonstrating their features might get her to complete the sale. That said, only 18% of posts are videos.

Instagram 55

Instagram Video How To Airlines 55

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. How you can actually create these viral videos, and get them to spread rapidly, seems to be an all too mysterious endeavor. And their viral video marketing campaign should take off. Let’s go viral! .

YouTube 90

YouTube Video Marketing How To 90

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

Case Study 182

Case Study Airlines Study Blogosphere 182

Sprout Social

AUGUST 26, 2021

They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

MAY 22, 2014

Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 157

Airlines Instagram Tourism Hotels 157

The Realtime Report

MARCH 25, 2014

Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. Airlines 80. Televisions & Video Players, Household Appliances (combined) 78. However, there are plenty of exceptions. Banks receive a high score (85) for website satisfaction, but drop to a 78 in terms of overall satisfaction.

Sites 177

Sites Social Media Insurance Airlines 177

Mindjumpers

JANUARY 26, 2012

The airline wanted to raise awareness among customers in Sweden about the fact that they flew to countries all over Asia and not just to China itself and still emerge as winners in Swedish markets. Take a look at this video case study and do tell us how you found it :).

Campaign 248

Campaign Airlines Facebook Case Study 248

Unmetric

DECEMBER 4, 2019

Now that our tastebuds are all sophisticated, airline meals need to up their game too. This video was the brand’s most engaging post in November. DISCOVER CONTENT INSPIRATION. Here are a few posts that stood out to us while curating #UnmetricBrandStars. Who knew in-flight meals could look this good? Keeping Christmas traditions alive.

Meme 98

Meme Travel Airlines Curation 98

Waxing UnLyrical

FEBRUARY 14, 2012

And since I’m trying to get over my self-consciousness about video, I decided to try something new. Note: the video you are about to watch has music ( legally purchased ), lyrics (original, written by yours truly) and somewhere in there, a dog. No animals were hurt in the making of this video.

Airlines 246

Airlines Flickr Social Media YouTube 246

Pixlee

MARCH 30, 2022

Trend #2: The Best Social Videos Are Diverse and Authentic. Retailers are looking to incorporate even more video content into their marketing and advertising strategies in 2022. The key questions Shoptalk retailers asked revolved around the content and distribution of these videos; who should be recording them?

Trends 75

Trends Retail UGC Authentication 75

The Realtime Report

JANUARY 9, 2013

These interviews turned into a series of four videos supporting the brand’s chosen topic: financial security for the long run. The videos include a variety of people (and some of their pets) “sharing their views on personal goals, financial strategies, debt, retirement savings and more.” ” Set Goals.

Social Media 186

Social Media Strategy Case Study Airlines 186

Hootsuite

DECEMBER 7, 2022

You can view results by popularity ( Top ), chronology ( Latest ), person ( People ) or media ( Photos or Videos ). influencer filter:media Searches for the word “influencer” and an image or video. For example, 2022 was notoriously bad for airlines losing luggage due to the post-restriction travel surge. Throw it back.

Twitter 115

Twitter HootSuite Airlines Mobile 115

The Realtime Report

JANUARY 16, 2013

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. And there are “support badges” for each token that fans can upload to show their support and persuade friends to vote ( ClickZ ).

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

Airlines 40

Airlines Marketing Travel Hotels 40

Sherrilynne Starkie

JUNE 11, 2018

A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. To illustrate the concept Gorman shared this video: She followed this up with an exercise. They are bringing in new perspectives by implementing cross functional teams and engaging outside experts.

Collaboration 152

Collaboration Chemicals Airlines Exercises 152

Convince & Convert

MARCH 4, 2015

watch video, taken from the main stage). I was on my laptop using the wifi on Southwest Airlines. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. He’s an amazing guy, has a terrific TED Talk, and is an author and blogger.

Airlines 60

Airlines iPhone iPad Video 60

Later

MAY 28, 2021

Creating content that features testimonials — whether through a quote post or video — can strengthen your credibility and build trust. Just take a look at this post by JetBlue , an airline company: Developing a personality for your brand can also make your content more recognizable and differentiate you from your competitors.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. Their CEO David Neeleman was direct and honest in his approach, the video of him was sincere and emotional, and JetBlue made it clear that it put customers first.

Travel 165

Travel Social Media Airlines iPad 165

Twist Image

AUGUST 14, 2012

It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via social media in real time. So, is United Airlines now a decimated brand? Do you think any less of the airline? It's hard to be great in business today.

Airlines 92

Airlines Wikipedia Publishing Price 92

Convince & Convert

JANUARY 21, 2016

Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Will other airliners make moves if more people start opting for United? Business: United’s Brand Makeover. We will have to wait and see.

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

Audiense

JUNE 15, 2016

People who love watching videos on Twitter. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

People who love watching videos on Twitter. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Webbiquity SMM

NOVEMBER 27, 2018

presentation downloads, session video) after the event. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

JANUARY 14, 2013

by Frank Strong Related Stories Turkish Airlines Video Ad Tops 100 Million Views Facebook Contest: Doritos Crowdsources Super Bowl Ads Usage of Connected TVs Rose 25% in 2012. Comments Saw the ads for this during the playoff game last night —.

Crowdsourcing 178

Crowdsourcing Airlines Film Campaign 178

Webbiquity SMM

NOVEMBER 23, 2015

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. BMX pro rider videos. Why send a link to a video or PDF when you can just send the original 5 or 10 GB source file? Luxury hotels in Ireland.

Blogger 100

Blogger Airlines Hotels Influencer 100

Twist Image

MARCH 8, 2013

It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. In short: you create the air and buffers to make airline travel as stress-free as possible. Travel well.

Airlines 101

Airlines Travel iPhone Loyalty 101

Keyhole.co

JUNE 19, 2023

It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Janet Fouts

JUNE 18, 2015

This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. My question to you is this. Is Shockvertizing effective?

Airlines 70

Airlines Advertising Campaign Types 70

Rebekah Radice

APRIL 27, 2015

Graphics, video and links all play a huge role in describing what you do and how you help, so don’t forget to change things up. Marie Forleo actively uses video to engage her audience. Marie Forleo actively uses video to engage her audience. Post pictures and videos from local events, office parties and your charity work.

Small Business 131

Small Business Facebook How To Airlines 131