Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

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B2B Social Media Tools Tips 98

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Guest post by Alex Slichnyi. Bottom Line.

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Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

DECEMBER 9, 2015

And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully.

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Social Media Tweetdeck Strategy Airlines 100

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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Examples Social Media Instagram Hashtag 111

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. There is now more content on social platforms than people can consume.

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Social Media Engagement Brands Airlines 112

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”.

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Examples CSR Airlines Collaboration 97

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

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Social Media Retail Education Airlines 132

Techipedia: Tamar Weinberg

AUGUST 14, 2012

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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Airlines Marketing Statistics comScore 210

Hootsuite

DECEMBER 14, 2021

The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. That might sound like a chore, but it’s helped the airline amass 1.3m followers so far.

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Tips How To Hashtag Meme 138

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

For many smaller businesses who have no real online reach or visibility, social media is a blessing that can establish the business rather easily once you connect with the right people. For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all.

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Airlines Brands Social Media News 196

Rebekah Radice

FEBRUARY 15, 2016

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart.

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Trends Social Media Survey Mobile 114

Likeable

DECEMBER 22, 2020

Pantone, the color intelligence company known f or its highly curated UGC Instagram feed, joined forces with designer Fuzzed Up Bear for “The Human Being Initiative,” an impactful collection that raised funds for the Black Lives Matter movement. THE TAKEAWAY: Content can be silly but also genius at the same time. Pantone x Fuzzed Up Bear.

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Brands Content Airlines UGC 121

Later

MAY 28, 2021

And with new interactive features , there’s never been a better time to include it in your social media strategy. Just take a look at this post by JetBlue , an airline company: Developing a personality for your brand can also make your content more recognizable and differentiate you from your competitors.

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LinkedIn Brands Marketing Airlines 100

Sprout Social

JANUARY 25, 2021

Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Create an ideal influencer persona, if it helps, and leverage tools like social media monitoring and listening to help you narrow down your options. Social media often serves as a public square.

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Influencer Campaign How To Marketing 113

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers ?). Here’s how.

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Reputation Strategy Brands HootSuite 106

Hootsuite

AUGUST 6, 2019

More than two million posts , videos, and articles are now filtered, ranked, and displayed in the feeds of LinkedIn’s 645+ million members. According to Pete Davies , LinkedIn’s senior director of product management, the mantra of the feed is “People you know, talking about the things you care about.” How the LinkedIn algorithm works.

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LinkedIn HootSuite Hashtag Airlines 111

Likeable

SEPTEMBER 24, 2019

For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace. Knowing Its Place.

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Twitter Airlines Aggregator Meme 80

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

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Airlines Marketing Travel Hotels 40

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Your goal is to make people visit your account regardless of if they see your content in their feed. This content is already out there on social media or your customers’ camera rolls, you just have to find it.

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Instagram UGC Apparel Hashtag 52

Bare Feet Studios

MARCH 21, 2010

She has taken social media by the horns! For every pound you pledge, General Mills and other partners will donate 14¢ I love this idea – lose weight while helping to feed others; there is a perfect balance in this equation. The Pound for Pound Challenge lets anyone help feed Hawaii’s hungry. I am posting Polly?s

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Feed Feedly Banking Upcoming 62

Rebekah Radice

APRIL 27, 2015

I’m going to demystify how social media managers find content on a daily basis. Set up Google Alerts with queries such as “social media news” or “blogging tips.”. Take Southwest Airlines for example. Posted by Southwest Airlines on Wednesday, April 22, 2015. But, there’s good news. Where to Find Content.

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Small Business Facebook How To Airlines 131

Hootsuite

OCTOBER 9, 2019

Remember, every Facebook post competes with whatever else is in someone’s feed. While it’s true that social media users tend to have eight-second attention spans, posts with long copy can perform well , too. Posted by KLM Royal Dutch Airlines on Friday, September 13, 2019. And it only takes about 2.6 Have you heard?

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Facebook HootSuite Discount Airlines 111

Janet Fouts

JULY 8, 2010

You don’t have to surf social media networks for very long to run into another ad for a coupon site offering “GREAT DEALS&# and “HUGE DISCOUNTS&# and there are plenty of them vying for attention on Twitter already. Earlybird will tweet out local deals through it’s Twitter feed.

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Twitter Discount SMS Airlines 127

Bare Feet Studios

SEPTEMBER 8, 2010

Along comes social media which is so conversational, creative, interactive, mostly free and bam! – I mean have fun using social media in your business! Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Business is fun again.

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Social Media Upcoming Conference Viddler 96

Oktopost

SEPTEMBER 24, 2019

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Practice Transparency.

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Reputation Press Release Airlines Construction 83

Hootsuite

AUGUST 11, 2020

You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed. Instagram users can also follow hashtags, so your hashtagged content may appear in feeds of people who do not yet follow your account. Anyone can reshare your main feed posts in a Story. It’s not easy.

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Instagram Tips How To Hashtag 145

Pixlee

FEBRUARY 13, 2020

Instagram is a fast-growing social media platform. This is ideal for marketers who’ve seen a drop in adverts directed at user’s feeds. Instagram is a social media platform geared toward visuals. Norwegian airlines retargets through Instagram stories with a pertinent CTA: Book Now. Why Use Instagram Stories?

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Instagram Video How To Airlines 55

Twist Image

AUGUST 14, 2013

Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. " The feeds lie. If someone is ranting against an airline, that will be the bulk of what you see. media manipulation. social media.

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Brands Journal Airlines Publishing 94

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating.

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Content Airlines Advertising Issues 104

Koka Sexton

MARCH 19, 2012

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

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Press Release Skills Yammer Social Networking 96

Justin Levy

JUNE 27, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking What Drives You? If youre new here or just an old friend, Id love it if you subscribed via RSS feed. I used to be an airline captian. link] Mike Stenger Technology, Social Media, and people.

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Airlines RSS Questions Feed Reader 237

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

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Klout Nielsen Influencer Social CRM 161

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

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Instagram Brands Sports Travel 60

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. If you want to be among the first in Hawaii to be a Social Media Expert, this workshop is the place to be.

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Social Media Tourism Airlines Upcoming 40

Akamai Marketing

MARCH 9, 2009

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. What’s your social currency? The group got lots of together time as they moved along middle America on a 45-foot bus.

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Eventful Tourism Klout Travel 100

Pixlee

FEBRUARY 9, 2017

Another on the lifestyle brands list, Southwest Airlines is a company that believes ‘without the heart it’s just a machine’ and everything from their Instagram feed to how flight attendants deliver in-flight announcements embodies this. Get Social. And it wasn’t until after a 3-year fight in court that their first plane did.

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Brands Airlines How To Apple 40

Pixlee

APRIL 11, 2017

One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Visitors to Loews Hotels share pictures of their experience and the hotel brand reposts it to their Instagram feed, sharing an unvarnished, authentic look at how Loews guests live while they travel. They want answers around the clock.

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Brands Hotels Travel Airlines 42