Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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Airlines Training Process Eventful 40

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. All the check-ins were then added to a leaderboard on a Facebook app.

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Campaign Airlines Facebook Case Study 248

Convince & Convert

APRIL 6, 2015

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. See you next week!

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Airlines Class Social Media Travel 60

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

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LinkedIn Brands Marketing Airlines 100

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Some facts: - Southwest Airlines has been in social media since 2006, when it launched its blog. -

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Airlines Social Media Collaboration Travel 232

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

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Social Media Engagement Strategy Meme 52

The Realtime Report

JULY 17, 2012

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100).

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Press Release Facebook Airlines Wikipedia 194

The Realtime Report

JANUARY 16, 2013

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. Which token will you be voting for?

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Campaign Crowdsourcing Facebook Badge 193

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share this on Facebook. Enter Simon Sinek.

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B2B Marketing Airlines StumbleUpon 243

Sherrilynne Starkie

FEBRUARY 19, 2012

Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Click here to start to receive my newsletter.

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ROI Social Media Airlines Statistics 290

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Not Using Facebook Insights.

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Small Business Facebook How To Airlines 131

agora pulse

DECEMBER 20, 2016

This trend offers an opportunity to use Facebook Messenger for business. The movie ticket distributor is giving consumers the ability to buy tickets to all their favorite movies without leaving Facebook Messenger. Facebook Messenger for business makes a fast and easy transaction possible. KLM Royal Dutch Airlines.

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Examples Airlines Facebook Retail 60

Dave Fleet

MAY 12, 2010

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. As Ray puts it, “Marketers must view their customer service organizations as a key component in brand-building efforts&#.

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Organization Social Media Airlines Issues 393

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

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Marketing Metadata Retail Airlines 100

Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic.

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News Social Media Airlines Collaboration 71

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Some of these brands include Delta, Unilever, Monster, and GSK.

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Review Case Study Social Media Management Airlines 91

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. — Alaska Airlines (@AlaskaAir) February 5, 2020.

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Social Media Strategy Brands Airlines 136

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

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Airlines Marketing Travel Hotels 40

Twist Image

MARCH 31, 2012

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). End of sentence. In fact, if a business isn't social, it's a non-starter.

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Marketing Telecommunications Airlines YouTube 109

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

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ROI Social Media Airlines Proposal 132

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. And their viral video marketing campaign should take off. I’m going to give you a whole bunch of rapid fire points to consider, and throw in examples from actual viral video marketing campaigns.

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YouTube Video Marketing How To 90

Diva Marketing Blog

JANUARY 21, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Do the airline over-booked bump ! Or sometimes just plain silly. Cha Cha Cha.

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Airlines Marketing Film Loyalty 68

Convince & Convert

AUGUST 4, 2013

An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. This post (and all Facebook posts) would have been better as a photo. Why burn it up with a ham-fisted joke attempt?

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Social Media Airlines Communities Sports 150

Convince & Convert

DECEMBER 13, 2011

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? For companies that don’t truly believe in the primacy of the customer, all the Twitter and Facebook and blogs and YouTube in the world won’t change their fortunes.

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Airlines Loyalty YouTube Social Media 167

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

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Data Sentiment Marketing Advertising 101

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

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Social Media Airlines Sentiment Conference 244

Twist Image

MARCH 25, 2016

Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. Bots have evolved.

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Wikipedia Airlines Marketing iPhone 40

Twist Image

MAY 5, 2017

What you see on Facebook : 9:45 - Arrival at Montreal airport. Run into a few marketing industry executives, who just so happen to be traveling to New Orleans too for the Collision conference. . The customer service people at the airline were none-to-thrilled to have undo everything again. digital marketing. global entry.

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Hotels Facebook Travel Airlines 65

Twist Image

MAY 13, 2015

Especially when it comes to marketing. I saw one sponsorship marketing program this morning that's not going to be renewed. We see this in marketing all of the time. They are individuals with disposable income and probably rank highly on the scale of those always in the market for something like a better television.

Airlines 40

Airlines Marketing Loyalty Issues 40

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. How will you adapt?

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Social Media Hotels Retail Airlines 241

Twist Image

AUGUST 14, 2012

In a world where close to one billion people are connected on Facebook , we have to start asking the very difficult question: does any of this even make a difference any more? So, is United Airlines now a decimated brand? Do you think any less of the airline? Yes, his career seems to be growing strong. to 3.26).

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Airlines Wikipedia Publishing Price 92

Razor Social

APRIL 26, 2016

Who would have thought that messaging apps like Facebook messenger would have become so popular…? Facebook Messenger – 900 million active users. Facebook holds an annual conference every year called F8. How do you access Facebook Messenger? If it’s not a Facebook friend, you get a request.

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Facebook Airlines Advertising Conversation 64

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. For a master class in customer service on social, look no further than Airline Complaint Twitter.

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Twitter Airlines Aggregator Meme 80

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success.

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Social Media UGC Content Loyalty 52

Convince & Convert

NOVEMBER 14, 2014

No one is going to buy a house on Facebook. Some offices have their own Facebook and Twitter accounts, and they leverage the content that Matt’s team provides. “They understand the market better than anyone at corporate headquarters.” via Century 21 Facebook. .” via Century 21 Facebook.

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Social Media Real Estate Airlines Mobile 127

Proactive Report

DECEMBER 2, 2009

The trick to good PR and social media measurement is to work very closely with the online marketing team. Twitter and Facebook were about 80% of the bookings. A case study about their 72 hour fare sale. Learn to use tracking links and landing pages for each press release and social media channel. The sale resulted in 5000 bookings.

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Airlines Social Media Press Release Case Study 73

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products.

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Social Media Sentiment HootSuite Analysis 102