Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

Brands 159

Brands Airlines Hashtag Influencer 159

BeingOptimist

APRIL 10, 2023

These sectors include: Airlines Cruise lines Hotels and resorts Online travel agencies (OTAs) Car rental companies Tourism service providers Travel stocks are shares of publicly traded companies operating within these sectors. This competition can lead to price wars, reduced margins, and the need for continuous innovation.

Travel 40

Travel Airlines Hotels Tourism 40

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 156

Brands Blogger Retail Case Study 156

Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

Examples 96

Examples CSR Airlines Collaboration 96

Socially Sorted

FEBRUARY 13, 2016

Do you have a serious case of FOMO about not attending Social Media Marketing World 2016? . Social Media Marketing World Virtual Ticket for 2016, to be precise. This post will be updated soon to be about content from the event. Every event, every summit, every live event has been a non-negotiable part of my calendar.

Eventful 54

Eventful Social Media Marketing Conference 54

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

The Realtime Report

MARCH 20, 2023

These services are often used by those who need a car for a special event, such as a wedding, vacation, or business trip. Start collaborating with other companies such as airlines, hotels, or travel agencies. The essence of it is to provide people with the opportunity to rent a car for a short period of time.

Transportation 91

Transportation Insurance Discount Hotels 91

Buffer Social

OCTOBER 23, 2023

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic.

News 71

News Social Media Airlines Collaboration 71

Akamai Marketing

MARCH 9, 2009

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. Maybe travel and tourism will will be the next segment to utilize the power of event marketing. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

Airlines 40

Airlines Marketing Travel Hotels 40

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign. About the Jessica Gioglio: Follow @savvybostonian.

Project 153

Project Instagram Tourism Airlines 153

Idaconcpts

DECEMBER 12, 2012

Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. When and Where: This unique event will be held in the equally unique city of San Francisco, California , from January 28-31, 2013.

Conference 172

Conference Social Media Airlines Education 172

Ari Herzog

SEPTEMBER 8, 2011

You can be sure I will share followup thoughts about the event as I did in 2009. P.S. To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access.

Badge 132

Badge Airlines HootSuite Overview 132

Twist Image

JULY 11, 2018

I've seen their executives live on stage at major events touting their digital prowess and transformation. Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. database marketing. digital marketing.

Airlines 60

Airlines Retail Loyalty Hotels 60

Convince & Convert

MARCH 4, 2015

On my way out to Las Vegas to host IBM Interconnect – a 21,000-attendee event for mobile, dev, cloud devotees – I had an interesting experience that I wanted to share with you. I was on my laptop using the wifi on Southwest Airlines. Bryan and his company, Pure Matter, do a bunch of work for IBM around influencer marketing.

Airlines 60

Airlines iPhone iPad Video 60

Twist Image

MAY 13, 2015

I can be in a boardroom or just off to the side of the stage at an event, and someone will challenge something I said by implying that they tried it, and it didn't work. Especially when it comes to marketing. I saw one sponsorship marketing program this morning that's not going to be renewed. Think about your own marketing.

Airlines 40

Airlines Marketing Loyalty Issues 40

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Ignite Social Media

AUGUST 10, 2017

Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. To celebrate 5 years on the market, Halo Top ice cream launched the Golden Seal sweepstakes. With all the drama surrounding airlines these days, we have to give it to Delta.

Social Media 87

Social Media Airlines UGC Campaign 87

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. What secret social sauce do they use?

Social Media Management 111

Social Media Management Social Media Brands Class 111

Rebekah Radice

APRIL 27, 2015

Too often, the cover photo is mistaken as a spammy marketing tool. Talk about an upcoming event you are promoting or a local charity that you support. Look at your past marketing collateral and determine what you can share that transfers your mission, values and vision to your Facebook fans. Take Southwest Airlines for example.

Small Business 131

Small Business Facebook How To Airlines 131

Convince & Convert

APRIL 21, 2013

Marketing is Harder Than Ever. Successful marketing has never been more difficult, as consumers are adrift in a sea of invitation , with companies of every size, shape and description trying to reach them through an always-expanding nexus of media, both traditional and newfangled. Failed attempts at humor. Creating Youtility.

Airlines 132

Airlines Hosting Hotels Banking 132

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 126

CSR Airlines Loyalty Hashtag 126

Waxing UnLyrical

APRIL 2, 2013

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. And on what kinds of metrics clients are asking for these days: A3: Leads, Revenue, Customer Acquisition, Cust Retention, Market Penetration – the big business indicators. Map to these = gold #MeasurePR.

Airlines 217

Airlines Metrics Banking Consultant 217

Bill Hartzer

MARCH 24, 2011

The Social Media Club in Dallas Texas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Worth Search Engine Marketing Association to host an event called Dallas4Japan. – 9:00 p.m. on Thursday, March 24, 2011. The goal is to raise more than $3,000.

Hosting 98

Hosting Social Media Airlines StumbleUpon 98

Convince & Convert

NOVEMBER 27, 2013

But, if you had even a scintilla of suspicion that it wasn’t true, it should have evaporated this week based on these two events. Now, KLM Royal Dutch Airlines is taking that situation to its logical conclusion by updating expected response times to their Twitter page every five minutes! tweet this ).

Social Media 137

Social Media Case Study Airlines Study 137

Kikolani

DECEMBER 30, 2013

We’re only five days away from one of my favorite online marketing events, NMX 2014. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event! This can include airline, flight numbers, arrival / departure times, hotel name and address, and other pertinent information.

Tips 165

Tips iPad Hotels Conference 165

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Another essential consideration to take into effect as you plan your future marketing is the growth of green consumerism. pic.twitter.com/3Ifjcmg6qQ. — Pixlee (@pixlee) November 24, 2020. Green Sales Are Growing.

Retail 52

Retail Trends UGC Mobile 52

Twist Image

APRIL 19, 2017

At a recent speaking event, the Chief Marketing Officer pulled me aside to ask for some advice. Airline status luggage tags. I'd like to think that the audience for Six Pixels of Separation - The Mirum Podcast is senior marketing professionals and the senior leadership of large national and multi-national brands.

Travel 71

Travel iPhone Analytics Airlines 71

Convince & Convert

FEBRUARY 14, 2024

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. Or love to hate.

Strategy 123

Strategy Brands Marketing Airlines 123

Unmetric

AUGUST 2, 2016

Let me clarify what content marketers mean by the term. However, within the context of marketing, we mean something quite different. Marketing Whitespace Analysis. In markets where there is a great degree of competition, whitespace opportunities are what brands should strive to find. And why you should be doing it too.

Analysis 60

Analysis Content Airlines How To 60

Writtent Blog

MAY 25, 2021

Facility Event Space Rental Agreement An agreement to rent a setting for an event. A codeshare agreement is where two or more airlines use the same flight number in a mutually beneficial agreement. This is a basic agreement of sale for buyers and sellers. The key features of this business lease can be summarised as: 10.

Industry 40

Industry Airlines Microsoft Real Estate 40

Oktopost

SEPTEMBER 24, 2019

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83