Hootsuite

SEPTEMBER 14, 2023

For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Ability to target influencers or brand advocates. However, social media may offer a more comfortable, relatable space to share their experiences.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Webbiquity SMM

NOVEMBER 5, 2013

Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized. Bill Strawderman @marketingbard.

Twitter 187

Twitter Airlines Syndication Blogger 187

Pixlee

JUNE 8, 2021

Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. This rising demand for greener business practices has forced companies to rethink their social media strategies. Be Transparent About Your Green Initiatives .

Instagram 52

Instagram Engagement CSR How To 52

Sprout Social

AUGUST 30, 2019

So, what does your business need to do to make sure you’re taking advantage of this community-building tool? Yes, that new office tour your company put up is your best performing piece of content to date. Check out how Influencer @GlutenFree.FollowMe uses her Story to give a step-by-step breakdown of a delicious snack she made.

Geotagging 110

Geotagging Instagram Real Estate Brands 110

Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. This simple ask goes a long way in creating community, and the user even replies “honored!”.

Instagram 52

Instagram UGC Apparel Hashtag 52

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. You’ve built a community. Your audience is a profitable niche market. You have reach.

Company 49

Company Travel Airlines Blogger 49

Pixlee

JUNE 16, 2021

Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience! This means that consumers are looking at recycling and other environmental decisions made by companies to decide whether or not they want to support it. pic.twitter.com/3Ifjcmg6qQ. Green Sales Are Growing.

Retail 52

Retail Trends UGC Mobile 52

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

Convince & Convert

FEBRUARY 23, 2013

To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial. Very nice to see that Fifth Third Bank and US Cellular were named in the social media service category, as we’ve interviewed both companies’ social teams on Social Pros.

Social Media 141

Social Media Banking Airlines Apple 141

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer. Tag a friend. View this post on Instagram. Our winners in action!

Examples 111

Examples Social Media Instagram Hashtag 111

Twist Image

NOVEMBER 17, 2010

All soap was made the same way, and the only way to differentiate it was for the company manufacturing it to give it an original name and make it look different (ok, some of them smelled different too). We've come to a point where certain individuals online have more influence and power than some of the biggest corporate brands.

Brands 108

Brands Automotive Airlines Influencer 108

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Like most everything else nowadays, these types of communities are likely to flock towards the online world.

Brands 40

Brands Airlines How To Apple 40

Laurel Papworth

AUGUST 28, 2011

Do online communities overreact? Staff should be backed on social media and the Community is NOT always right! Staff should be backed on social media and the Community is NOT always right! Unfortunately staff morale often suffers when an overly contrite response is made by companies in social media to a perceived gaffe.

Twitter 102

Twitter System Airlines Social Networking 102

Talkwalker SM

SEPTEMBER 7, 2016

Flyscoot’s mascot, Scootee-Chan, is almost as cute as our Talkwalker Yeti , but that’s only one of the reasons we had to mention the creative account of this small Asian airline. How do you present an online financial company such as Paypal on social networks? Screenshot from the Instagram account of Flyscoot.

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Social media has a huge influence on travel-related purchases. 5% switched airlines. airline, hotel, rental car) you can still provide value throughout your customer’s journey.

Travel 40

Travel Class Social Media Hotels 40

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them.

List 155

List Twitter Brands Microsoft 155

Pixlee

APRIL 6, 2017

And for many companies, it can seem like a battle just to be heard above the noise. First, make a generalized lifestyle brands list: a listing of top lifestyle brands that succeed at activating and uniting communities. Lifestyle examples of this nature include brands like Southwest Airlines or Apple. Grow Your Community.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Buffer Social

SEPTEMBER 28, 2016

3 Community Building & Customer Support podcasts. Social Pros, recently named the best marketing podcast at the Content Marketing Awards , dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs.

Skills 40

Skills Social Media Hosting Marketing 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. Put values first.

Airlines 109

Airlines Marketing How To Influencer 109

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections.

Reputation 106

Reputation Strategy Brands HootSuite 106

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 116

Compete Conference Organization Social CRM 116

Waxing UnLyrical

AUGUST 15, 2019

On the other hand, 22% of companies choose to feature an inside look. The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others. Alex Slichnyi, community manager at 99firms.com , is an avid learner of all things IT. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. The service industry is a good example of both good community management (= brand loyalty) and the opposite.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Hootsuite

OCTOBER 21, 2020

But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise.

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

MARCH 31, 2020

Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. Social media and community managers serve as the sort of mouthpiece for their respective brands online.

Social Media 135

Social Media Sentiment Examples Issues 135

Sprout Social

MAY 3, 2017

The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. If you’re a business-to-business company, LinkedIn may be a favored social network.

Social Media 101

Social Media Press Release Influencer Airlines 101

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. The sectors with the best response rates being telecommunications and the airline sector. One Chicago-based company Foiled Cupcakes has developed 94% of her clientele through social media.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Hootsuite

MARCH 27, 2020

As social media professionals, our job is to help our audiences and communities come through hardship together. So, here’s our guide to social media crisis communication. The role of social media in crisis communications. Free offerings from online companies skyrocketed in the self-isolation “housebound economy.”

Social Media 145

Social Media How To Policies Team 145

Ari Herzog

JULY 26, 2011

Not too shabby, considering the majority of the top 100 include Northwest Airlines, CBS News, Skype, The Wall Street Journal, and other for-profit industry leaders and media conglomerates. There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. million sites.

Tools 160

Tools Klout Metrics Airlines 160

Buffer Social

JANUARY 24, 2017

There are several factors about your current situation that can influence your decisions around your social media team. Some of these factors include: Budget: Your budget can influence many key hiring decisions such as how many people you can hire and what tools your team could use. Step 2: Align social media with your company goals.

Team 40

Team Social Media How To Social Media Management 40

Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. So, services like Klout and Kred that put a number to your social influence. That’s just one way of looking at the data of influence. Eric : Yep.

Klout 114

Klout Social Media Conference Influencer 114

Laurel Papworth

JANUARY 11, 2012

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. Qantas parody – too many to mention.

Advertising 109

Advertising List Social Media Tourism 109

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) advertising?

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Buffer Social

SEPTEMBER 20, 2018

Airbnb also took the time to showcase how appreciative it is of its community over Thanksgiving by sharing an on-brand message about feeling at home: November 23 — Black Friday. Southwest Airlines (@SouthwestAir) December 21, 2016. We can’t wait to see them onboard, Jackie! Thanks for trusting us with your precious cargo. ^LN.

Small Business 98

Small Business Campaign Content Eventful 98

ProBlogger

JULY 1, 2012

Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose. Throughout history, truly great companies answer these question: Who are we? In fact, purpose is the catalyst for all great companies and organizations. Since radio was losing its influence he decided to rely on bloggers.

Strategy 42

Strategy Startup Apple Blogger 42