Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Harness the Power of Influencers. Guest post by Shane Barker.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. There is a person in each area of influence with the highest score of 1,000.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ).

Use of Social Media to Inspiration for All Businesses


Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event.

Book Review: The Social Employee

Webbiquity SMM

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside.

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10 Travel Influencers Your Brand Should Partner With


Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. How do you find the right influencers to represent your travel brand? Here are 10 popular travel influencers to be aware of as you begin your search. Influencer Marketing

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence. Should companies treat customers differently?

Is Tech Moving Faster Than Regulation Can React?

Convince & Convert

I was on my laptop using the wifi on Southwest Airlines. Bryan and his company, Pure Matter, do a bunch of work for IBM around influencer marketing. More Jay Today Videos From This Week: Jay Today TV bryan kramer IBM jay today southwest airlines technology Video

Social Media Marketers: Time to Get Personal


Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Similar Posts: Identifying, Understanding and Influencing Social Media Users [Infographic].

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Make the Blog Part of the Company Culture Blog Rescue isn’t a series on company culture, but let’s address it for just a moment.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Flyscoot’s mascot, Scootee-Chan, is almost as cute as our Talkwalker Yeti , but that’s only one of the reasons we had to mention the creative account of this small Asian airline. How do you present an online financial company such as Paypal on social networks?

7 Powerful Reasons Why Companies Will Pay for You to Blog


This guest post is by Lina Nguyen of Words That Influence. Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. Companies always want to know where their target market is hanging out and get in front of them.

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Gillin is sharp enough to see the underlying challenge of trying to attach a number to something as amorphous as online influence, and point it out to his readers. “How dare a company try to put a number on influence!&# Offline Influence Doesn’t Have an Algorithm.

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Wow Online Influencers With An In-Person Experience

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Wow Online Influencers With An In-Person Experience July 9th, 2010 |Written By: Paula Hahn | View Comments Tweet Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC).

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. So, services like Klout and Kred that put a number to your social influence.

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. That’s a good starter list for Mass Influencers.

Why ROI isn’t everything with social media

Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. People who use the term ROI see marketing as something to buy, but smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease.”.

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Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. They continue to follow 8,000 people; and if you’re one of those 8,000, you’re being followed by a nonexistent company.

Three Things Twitter Needs to Thrive

Webbiquity SMM

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

On the other hand, 22% of companies choose to feature an inside look. The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others. Guest post by Alex Slichnyi.

Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …hearing a customer or business partner mention a recent blog post helped influence their decision.

Top 10 social media conferences and events in 2018

In the past, marketers from large businesses such as CBS, Best Buy, Microsoft, Sprint, and Southwest Airlines have attended the conference. You’ll have the chance to network with different partners and influencers.

25 brands every social media manager should follow on social


No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. It has an amazing influencer—Elon Musk.

Brands Cannot Be Human

Twist Image

All soap was made the same way, and the only way to differentiate it was for the company manufacturing it to give it an original name and make it look different (ok, some of them smelled different too). In the decades after WWII, companies spent their time, money and effort trying to differentiate their products and services from those of their competitors. We've come to a point where certain individuals online have more influence and power than some of the biggest corporate brands.

Why brands need a social media monitoring strategy

Sprout Social

Monitoring and listening do often partner up in a company’s social strategy. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time.

7 Essential Building Blocks to Manage a Corporate Reputation Online


The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. A company’s reputation is based on many factors. Every company makes mistakes.

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. ” She was featured in Fast Company and Business Insider.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. All of this is happening to companies (maybe yours) every minute of every day.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

… even for brands smaller than say, United Airlines or Pepsi. Ask your candidate how he measures the success of particular campaigns (brand awareness, influencer outreach , etc.). If the candidate asks, it’s fine for them to blur out information about that company.).

The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

As a result, these samples of malware often influence how malware is developed and launched going forward. Coming from China, the malware’s goal was to steal corporate intellectual property at a time when these companies were producing unrivaled content.

8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms.

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

Yes, that new office tour your company put up is your best performing piece of content to date. Check out how Influencer @GlutenFree.FollowMe uses her Story to give a step-by-step breakdown of a delicious snack she made.

Choose Your Own Adventure With Content Marketing

Convince & Convert

Scott spent six years at Ford as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches, and more. You don’t have to do it on a scale of some huge company.”

The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

As a result, these samples of malware often influence how malware is developed and launched going forward. Coming from China, the malware’s goal was to steal corporate intellectual property at a time when these companies were producing unrivaled content.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag. Why should you bother creating your own hashtag campaign ?

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Several companies have learned this the hard way, including American Airlines and Bank of America. The tool helps reduce the time and effort it takes to connect with your followers and influencers. Guest Post by Vasudha Veeranna.

Moments of Truth

Proactive Report

But no airline that they did n regularly charges $20 per bag. Airlines in the US could take a leaf out of the Scandinavian Airlines case study. Aircraft in and of themselves are not of value to an airline.

How Tools Measure Your Internet Life

Ari Herzog

Not too shabby, considering the majority of the top 100 include Northwest Airlines, CBS News, Skype, The Wall Street Journal, and other for-profit industry leaders and media conglomerates.

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Personalizing With Purpose

Buzz Marketing for Technology

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. It is imperative that companies integrate customer data across all channels. Posted in CRM eCommerce Personalization.

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

There are several factors about your current situation that can influence your decisions around your social media team. Some of these factors include: Budget: Your budget can influence many key hiring decisions such as how many people you can hire and what tools your team could use.

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The 2 Ingredient Recipe for the Social Media Magic Middle

Convince & Convert

To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial. In companies where the executive sponsor for social is a marketer, SURPRISE! photo from Silos are for suckers.