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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Another recent example of not using AI responsibly is the accusation that Sports Illustrated posted articles by nonexistent authors.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

During major sporting events, user conferences (like Salesforce’s Dreamforce—see how the team used Geofeedia ), store openings, concerts, and more, find the social content that is most relevant to your event and monitor accordingly. Implement campaigns based on location, and use tailored messaging to reach specific users.

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Why We Still Love Twitter

Likeable

Whichever cultural niche you’re tapped into (music, politics, sports, The Bachelorette , comedy), this platform is where you’re hearing about it. As a brand, even if you’re not necessarily positioned to drive these conversations, you couldn’t ask for a better cultural aggregator to help keep you in the know. Knowing Its Place.

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

After collecting over 600k social interactions, Insightpool saw that the majority of mom conversations surrounded their kids’ shoes and sporting events, as well as several other topics. 40% talk about their kids’ sporting events. Moms talk three times more about kids’ birthdays than seasonal holidays.

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Understanding Twitter verification in 2020

Sprout Social

Aggregated analytics allows you to take a deeper dive into metrics and understand what’s working in your Twitter strategy as well. Let’s reiterate this again: accounts to be verified are determined to be of public interest and authentic. Generally, this includes user accounts in the following interest areas: Music. Government and politics.

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