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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. What is TikTok monitoring?

Tools 96
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 104
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5 ways to create better buyer personas with social media data

Sprout Social

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media. With the right tool, you can easily determine the attributes of your most engaged followers. What is a buyer persona? Glad you asked.

Data 138
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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. These are questions you might’ve asked yourself more than once.

Brands 102
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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Checking engagement on a social media analytics tool.

Analytics 179
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

What are online reputation monitoring tools? This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. The more data you can gather, too. Table of contents: What is online reputation monitoring? The reality?

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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage. How is artificial intelligence used in marketing?

Sentiment 126