Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. The intent of the sites is to aggregate and make it easy to find great content.

B2B 155

B2B Features Social Media Aggregator 155

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 127

Review Brands How To Analysis 127

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance.

Trends 154

Trends Marketing Education Training 154

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Test new social media networks. Here are some that you might want to research into: Vero – an ad-free and reverse-chronological social media app.

Organization 108

Organization Flipboard Social Media Company 108

Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. Inside View gives users an aggregate view of the social presence and activity of a company. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

How To 167

How To B2B Social Networking Apple 167

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Think about it.

Social Media 105

Social Media Marketing URL Hashtag 105

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113

Brands Sentiment How To Analysis 113

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Or, any links you’re passing to others through Facebook, Twitter and other social networks.

Analytics 350

Analytics Social Media Trendrr Digg 350

Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This begs the question: is social media, in its current incarnation, serving the senior population?

Communities 134

Communities B2B How To Forums 134

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content?

Digg 166

Digg Marketing News Press Release 166

Convince & Convert

JUNE 6, 2014

PaulMatson Tweet This One Playbook for All Groupon started as a local company that became global almost overnight , and this is baked right in to the culture. ” Paul structures his team carefully to ensure Groupon is able to engage on a local level as a global company. Author and scientist Ray Kurzweil. See you next week!

Social Media 144

Social Media API Aggregator Team 144

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Direct Marketing Observations

OCTOBER 5, 2011

I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. And thus…we don’t need another social network.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Social Media 100

Social Media Retail Apparel ROI 100

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Omni-Social is the Offset to Paid Social. The online community pendulum is swinging back.

Communities 60

Communities Aggregator Social Networking Organization 60

Webbiquity SMM

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits. Syndication is also helpful. And of course writing compelling content for your audience.

Syndication 186

Syndication Data How To HootSuite 186

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. She also blogs at [link]. Influencer identification.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Koka Sexton

AUGUST 6, 2014

The product development and product marketing teams have built something that I am truly proud of. There is no other application like this on the market that can deliver a solid social selling experience based on connecting buyers and sellers to build relationships. Social Selling is measurable. You are now in control.

LinkedIn 99

LinkedIn Aggregator Applications Social Networking 99

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 93

Tools Sentiment How To Team 93

Adam Sherk

JANUARY 11, 2010

But before we dismiss online and social media sources as nothing more than aggregators and promotion outlets, let’s remember that this study reflects the state of the news ecosystem today. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Study 147

Study News Press Release Report 147

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now . via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Convince & Convert

APRIL 11, 2011

(summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. Social participation is almost entirely opt-in. billion in the U.S.

Social Media 151

Social Media Press Release Metrics Aggregator 151

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. Enter social media reporting.

Report 52

Report Social Media Metrics How To 52

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. So, what do CMOs really want out of Social Media (and do they think it's going to save them)?

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106