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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. I have never seen a goods and services description as long and long-winded as what’s in the Meta trademark application. Just think.

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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Guest post by Kate Endress. I really just want to check in and connect with my friends.

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool. What is the Facebook pixel? How does the Facebook pixel work?

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Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Jon Loomer

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. For sustained middle and bottom-of-the-funnel results, it’s imperative that you master warm targeting with Facebook Custom Audiences. Facebook is constantly adding to these options. Mobile Advertiser ID. Facebook App User ID.

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How to Implement Local Awareness Ads on Facebook

Ignite Social Media

If so, Facebook offers a solution to your meet your needs – Local Awareness ads. Here is a rundown on everything you need to know when creating Local Awareness ads on Facebook. Facebook will serve ad creative featuring information specific to the nearest store location to a user. Mobile-centric ads. Local Pages.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

They may make requests based on seeing a Facebook post, or alert others about interesting content by re-sharing information via a tweet, but they don’t necessarily direct specific buying decisions. Find true B2B decision makers who are actively involved in the buying journey. Billion Monthly Active Users, #RLTM Scoreboard.

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