45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Google Analytics.

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. SocialToo : Creates social surveys and manage Twitter Follower.

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. This is no less true for the world of social networks. I guess it’s a “social&# problem.

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Well, this process is made extremely easy with the hashtag analytics right tools.

Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? But with dozens of available options, how do you know which is the best social media tool? 10 Social Media Management Tools for 2020.

How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. Turn Social Data Into Actionable Insights. We’ve wrapped up our reports overhaul with an update to our Group Report.

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Twitter Analytics Guide. Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights.

More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. That’s why analytics are so important. Analytics help you to make better decisions and get better results.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content.

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7 best social media audit tools in 2019

Unmetric

Social media audits pose a great opportunity to help you understand the relationship your brand has with its audience. It helps you identify gaps and gives you more clarity on how your brand performs across several social media networks. Why perform a social media audit?

Tools 110

5 ways to create better buyer personas with social media data

Sprout Social

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Check Paid Social Campaigns. Next, make your way through your social inbox.

What to Look for in a Social Media Post Scheduler

agora pulse

Are you overwhelmed by all the content to publish and share in your role as a social media manager? A social media post scheduler can ease your workload. to start using a social media scheduler? What Is a Social Media Post Scheduler?

Using Google Trends to Identify Social Media Opportunities

Jon Loomer

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising.

Trends 159

The Best Free Tools for Twitter Analytics

Adam Sherk

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. Social Media

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 124

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

So, we made this Social Media Marketing 101 guide just for you. Social media can be a powerful (and affordable!) What you may not know is how to get started and make social media work harder for your small (or new) business. Blog Social Media Marketing

13 [Free + Paid] Social Media Reporting Tools In 2022

Keyhole.co

Social media reports are integral to monitoring your brand’s performance on social media and for creating an informed content strategy. While social media provides us with a ton of data about our posts, distinguishing signals from the noise remains a challenge.

The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 Why use Facebook analytics (a.k.a. How to use Facebook analytics. Social Strategy

Why Choose a Social Media Management Tool Over a Native Tool?

agora pulse

Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. So, you can do basic social media management using native apps.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. 2012 in Recap: The Year of Visual Social Media.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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The Most Overrated Social Media Metric

Convince & Convert

The most overrated social media metric is traffic from social outposts. Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. The Social Media Metrics That Matter. Those are data points that are easily determined with web analytics and goal funnels, but are different for every company.

Social Media Attribution: How to Get Started

Buffer Social

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. Attribution is very close to another key social media metric: ROI. UTMs appear in your Google Analytics reports.

How to find your most successful social media posts

Sprout Social

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. The most recent Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses.

4 Tools to Streamline Your Social Media Outreach

Idaconcpts

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. Social media aggregators come in various shapes and sizes, depending on your needs.

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Enterprise social media: 15 tools your organization should use in 2022

Sprout Social

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. Automating content aggregation is okay.

Introducing Social Media Informers

Ari Herzog

Joining Janet Fouts , Kyle Lacy , Alex Blom , Dave Fleet , Joel Postman , Damian Davila , Jennifer Jones , and others, you can add “social media informer&# to my bio the next time you introduce me. That is, my and their blog content are now syndicated and aggregated on a new online community that informs you about social media. In this sense, the site aggregates content but doesn’t own it; each blogger owns it.

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices. Tags: measurement monitoring social media tools Sysomos

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event.

How Benelli Races Ahead of the Competition on Social Media

Unmetric

Then you smell the coffee and start working on a social media report on Bikes. I analyzed the social media performance of Benelli , Harley-Davidson , Indian , KTM, Royal Enfield , Triumph , and Yamaha R-Series during the month of July 2016. The Unmetric Engagement Score is an aggregate of the Likes, Comments and Shares received by Brand Posts that factors in the number of people likely to see it).

Determining Social Media ROI

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment! Chris is a genuis at analysis and analytics.

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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.

Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Social media optimization gives you the ability to not waste bullets. As Charlene Li said – and I routinely steal this line – “social media isn’t inexpensive, it’s different expensive.&#. Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1.