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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

News 71
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Their advertising campaigns are iconic without being superfluous. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all.

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. Globally, 25-34-year-olds are LinkedIn’s advertising audience’s biggest cohort. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

LinkedIn 138
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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Social media for financial services is a rapidly growing sector. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. Why is social media essential for financial services?

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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

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The Absolute Guide to B2B Advertising on Quora

Oktopost

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. B2B buyers are increasingly using social media and user generated content to research their major purchases. 60% of advertisers on Quora are B2B. Demographics lean male—the gender ratio is about 55/45%.

B2B 119
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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.