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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. What if someone can’t stop singing praises about the product she just bought? That’s why social media is important. Fortunately, we have social media communities to inspire us.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Social media should not continue to give off the mindset that it’s easier to get things for free. Sadly, it absolutely has. I’ll Respect My Time.

Products 267
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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

I’ve been working lately with several brands who already are mainstays in our households, brands you’d be surprised would want to advertise at all since their products and services might already speak for themselves with their national or even international reach. Take initiative to set things right.

Airlines 196
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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.

Brands 236
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. They also often require large investments to create an initial community.

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This Week in Social Media – 4/3/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. What's in question is how users will react to it.