Trending Sources

How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. then provide that data to companies eg. SMH big data social media.

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Google Activates Their First New gTLD Domain Name

Bill Hartzer

Google has activated their first New gTLD domain name, which is nic.google. As an internet marketer, I believe it’s important to let the numbers and the marketing data determine your actions. Nic.Google currently redirects to the Google Registry.

How Data Is Used to Refine Marketing Messages

Convince & Convert

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. It’s called a tent pole for a reason: instead of no activity in between major promotions, it just droops a bit to a persistent lower level. Here’s a great example: Gmail.

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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

But where should you start in the masses of available data about your posts? In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data. Tweet.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Here are three tips to help you activate your top influencers.

How to Analyze Twitter Data

Sprout Social

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data. What Is Twitter Data?

The Importance of Real Time Data In Business

The Realtime Report

The Importance of Real Time Data In Business. The most important asset anyone can have in business is good data. So businesses really need access to real time data if they’re to stay ahead of the pack. Market Data. Managing Data. Customer Activity Data.

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Two Social Media Toolkit Examples and Other Goodies

SocialFish

Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). Content Strategy Useful Data

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

We caught up with him to see why he thinks social data holds a pivotal role in show creation, how you can use it for creativity, and how Audiense played an integral part in his new show’s creative process. Audiense: What sparked your interest in the connection between social data and TV?

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can audience data tell you about Trump’s supporters? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. earn loyalty from new, active Republicans.

How and Why Data Syncing Matters to Your Online Community Setup

SocialFish

This post covers the need-to-know details about the data sync, the most important part of the implementation process. One-way and two-way data sync : Most community platforms I’ve worked with accept data from the AMS in a one-way data transfer. How to plan data sync right.

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

Audiense

Twitter’s active user based has doubled since then and approximately 800 million extra people are now on social networks, so we can expect even more social media data to analyse and act upon this year. Analyse Who Your Activity Is Reaching.

3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

After that I’m going to give two examples in different industries showing how you can use these services – and the information they generate – to your advantage. 22 Resources for Data-Mining Your Industry. Data Mining the Surfing Niche.

12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Engagement rate allows us to compare a page with 10,000 fans to one with 1M fans based on the likelihood that fans interact with content on a regular basis The spreadsheet ( View in Google Docs ) shows all the raw data.

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How to Improve Social Media Results With Data

Rebekah Radice

The key is being data informed. Rather than throwing content at a wall and hoping it sticks, you analyze the data. While data is concrete, it is often systematically biased.” Instead, you make data-backed social media decisions. And that type of data pays off.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

The Impact of Data, Research for PR

Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. In fact, data is vital from start to finish for PR today.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. While data is abundant, it is by nature unstructured. link] The Data Explosion | BryanPovlinski.com [.]

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. Let me give you another example. Now they use twitter data to get extremely fast confirmation and send out alerts in record time. Social media can provide a wealth of data, in real time, and advertisers can now tap into it. Applying This Real-Time Data to Marketing. So how can we apply this real-time data to your marketing plan?

How to use big data to find sponsors for your podcast and blog

Convince & Convert

I hope you’ll agree that it’s a very, very interesting use of big data. For example, Uberflip (which makes killer content hubs, like this one ) is a sponsor of our Content Pros podcast. Here’s how it works: Use Big Data to Go True Detective on Your Audience.

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

Looking at data from the Webbiquity blog, several trends are apparent. For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. Every blogger wants more traffic.

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Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. In each section, information icons offer users more background on how the data was complied.

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” Comparing the results from multiple variations of an ad provides the hard data you need to make informed decisions. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population!

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

Non-Facebook Users to Start Seeing Audience Network-Powered Ads

SocialTimes Facebook

Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.

Strategic Marketing of Managing Expectations

Unspoken

For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. “Happiness is in expectations management.”

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Direct mail, for example, can be highly effective if done properly.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. Retweet activity is highest late in the work day, between 2 and 5 p.m.,

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. Start off by using historical data about your customer base to segment multiple target audiences. To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action.

8 Data KPIs Every Blogger Should be Using to Grow Their Blog

ProBlogger

In this day and age there are many free tools that provide insights with data that eliminates the need to guess. You can use this data to determine your average share count and use that benchmark to measure the performance of individual posts.

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Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). What are Americans really doing on their smartphones?

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Customer Data is Gold. Driving Results with Data.

10 Steps to Master Your Social Media Analytics

Convince & Convert

The advantage of this is the ability to engage with users in real-time and activate the data received. For example, do you need to check the performance of your latest campaign or understand the growth of your social channels ? Image via Unsplash.

Legal and Ethical Issues in Marketing

Spin Sucks

For example, when does data collection become an invasion of privacy? When does promotional activity become a misleading claim? Privacy Concerns and Data Collection Data collection is the first step in any good marketing campaign.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. For example, we’ve improved blocking on Twitter, which can be an effective way to handle unwanted interaction.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Predictive Modeling of Social Activity.

Influence Met Transparency with @Kred

Unspoken

Founded in 2007, they providing data mining, analytics, and brand engagement. Example of Top Community Members: There is no influence without transparency. Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred.

35 Great Social Media Infographics

Pamorama

As you probably know, infographics are visual representations of information, data, or knowledge. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means. L Diane Johnson Kudos…great data mine.