Oktopost

NOVEMBER 9, 2023

The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience.

Examples 62

Examples B2B ROI CPA 62

agora pulse

DECEMBER 16, 2019

You may be tempted to be on all the social media platforms. Usually, the person saying that doesn’t realize just how many social media platforms exist! For example, are you familiar with VIBER, LINE, or Telegram? What is social media voice ? Create content for social media.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

Buffer Social

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. So what does social media management look like over the coming weeks and months?

Social Media Management 98

Social Media Management Social Media Retail Team 98

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone.

Authentication 92

Authentication Examples Class Team 92

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead.

Report 121

Report Data Social Media Content 121

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 102

Social Media Team Social Media Management Report 102

Hootsuite

MARCH 1, 2024

In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. 1 Social Media Tool Create. As a Meta Business Partner, Hootsuite is one of the first social media management apps to launch a Threads integration.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Kikolani

DECEMBER 1, 2014

You know you need a social media presence, but if you’re time-starved like many of us, even the best tools won’t help you keep things under control. Especially considering there are so many social networks that you “must” be a part of to reach your audience. $99

Social Media Management 165

Social Media Management Social Media Tools Microblogging 165

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. “The cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. “The cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). All data sources pointed to most social media marketers being Millennial white women.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Oktopost

NOVEMBER 8, 2021

Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player.

Organization 150

Organization Report LinkedIn Knowledge Base 150

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 131

Marketing How To Sample Samples 131

Buffer Social

SEPTEMBER 11, 2023

There’s never a dull day for social media managers. The Alternative: Buffer While Twitter's integration is no longer active, there's no need to fret. For example, you might map the blog post title to the social media post text and the blog post URL to the social media post URL.

RSS 77

RSS How To WordPress URL 77

Sprout Social

SEPTEMBER 9, 2020

Data gleaned from listening, can even be used to help make larger business decisions. McDonalds, for example, used listening and found that their customers were over plastic straws. In reality, social listening supports every individual regardless of your seniority or if you work directly in social or not. For instance….

Organization 125

Organization Sentiment Social Media Management Analysis 125

Sprout Social

JANUARY 19, 2021

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

Data 96

Data Sentiment API Analysis 96

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Here are the key steps to set up a standard complaint management process. Here is a report from Sprout’s Listening capability.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Video duration.

YouTube 99

YouTube Engagement Metrics Analytics 99

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals save you time.

Social Media 144

Social Media ROI Social Media Management URL 144

Oktopost

DECEMBER 19, 2022

Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. There are a few ways to mitigate the potential human error: Use a social media management platform with unique logins and permissions to prevent too much access to administrator privileges.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 140

Analytics Report Social Media Google 140

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. This is great for Twitter event management when you want to keep an eye on your most active and influential participants.

Analytics 204

Analytics Tools Twitter Hashtag 204

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. The knowledge gap can be especially wide for social media managers who are masters at their craft but may not realize that they can take their efforts to new heights. (If Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok.

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. Many demand generation tools offer data accuracy, which makes strategy planning better. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The more data you can gather, too.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 118

Team Marketing Collaboration Hubspot 118