Google Will Now Auto-Delete User Activity Data After 18 Months by Default
Social Media Today
JUNE 24, 2020
Google has announced a change in its data retention approach, which will see it auto-delete user activity data after 18 months.
Driving Growth with Voice of Customer Data: A Step-by-Step Approach
Convince & Convert
MARCH 28, 2024
This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? There are always exceptions, but I typically don’t recommend gathering data from prospects.
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Reddit Shares New Data on User Activity, Content Takedowns and Rule Enforcement
Social Media Today
MARCH 29, 2023
Reddit’s also launched a new Transparency Center to provide more insight into its enforcement actions.
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Does Gen Z Use Facebook? October 2023 Data
Ignite Social Media
OCTOBER 2, 2023
To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. million users. million and 34.4
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Off-Facebook Activity Launching October 1st
Ignite Social Media
SEPTEMBER 30, 2019
The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? In an effort for Facebook to improve their transparency and privacy reputation, Facebook is giving users more control over the data websites and apps share with Facebook.
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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals
Oktopost
OCTOBER 30, 2023
For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.
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Social Data Analysis: The Pros and Cons of Social Data
Oktopost
NOVEMBER 16, 2023
But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.
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How to Use Intent Data to Fuel Lead Gen Efforts
Oktopost
SEPTEMBER 12, 2023
Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?
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Using Pinterest Data to Make Marketing Predictions 2022
Ignite Social Media
FEBRUARY 16, 2022
Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. There are several reasons to incorporate Pinterest data into your social media strategy. Why You Should Incorporate These Trends in Your Strategy. Newsletter.
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Making Social Engagement Data Work for You: How to Nurture Leads Effectively
Oktopost
OCTOBER 5, 2022
At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? The Definitive Guide to Social Engagement Data Inside of Marketo.
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Google's Data-Friendly Android 'Go' Version Reaches 100 Million Active Devices, Adds New Features
Social Media Today
MARCH 20, 2020
Google's Android Go OS, which uses much less data, and is designed for developing regions, is now being used on 100 million devices.
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Insights activation: why social data is key in the pre-campaign phase [with a practical example]
Audiense
MAY 10, 2018
In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? You may be thinking that that’s all well and good on paper but how do you put it into practice?
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What is Cached data?
BeingOptimist
OCTOBER 30, 2021
While you are using your device regularly, cached data build-up is not avoidant. But the question is- What is cached data? What Is Cached Data? Cached data of any kind is informational data that gets stored on our devices when we visit websites and applications. What is Cached Data on Phone?
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Why Data Should Inform Creative Production and Activation
Social Media Today
APRIL 19, 2018
As consumer attention becomes fragmented and distributed among numerous social media channels, creative production must be customized for each channel. To hook and retain a viewer’s attention, content should be created with a social-first mindset.
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Facebook Adds New Controls and Data Transparency Tools in Messenger Kids
Social Media Today
FEBRUARY 5, 2020
Facebook has rolled out a new set of updates for Messenger Kids which are designed to give parents more control and transparency over their child's activity and data.
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5 ways to create better buyer personas with social media data
Sprout Social
JANUARY 3, 2022
In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. What is a buyer persona? Glad you asked.
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70% of the US Population is Now Active on Facebook
The Realtime Report
JANUARY 6, 2020
70% of the US Population is Now Active on Facebook. According to data gathered by LearnBonds.com, Facebook users in the United States of America as of November 2019 reached 232.6 Data shows that the older the generation, the more significant the difference between women and men. of the entire population. million individuals.
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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]
Audiense
MAY 17, 2018
After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences.
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Working with Social Media Data: Activity
Net-Savvy Executive
JULY 26, 2012
All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. In the last post, I wrote about content data , which is the starting point for listening. This time, let's talk about activity. What is activity data?
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Why It Is Imperative to Have a Data Privacy Policy
The Realtime Report
JANUARY 4, 2022
Data Privacy Policy. In today’s world, data privacy matters. The right to privacy for whatever data is collected about or shared by us is a crucial feature of our freedoms. This goes for everything from contact details to location data to passwords to medical or financial information. The Data Privacy Drivers.
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How Social Data Can Help You Develop Buyer Personas
Oktopost
JANUARY 5, 2021
billion, are active social media users. The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. Social data can and should be used to influence your go-to-market strategy. Click To Tweet. Maybe but….
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How to Use Intent Data to Fuel Lead Gen Efforts
Oktopost
SEPTEMBER 12, 2023
Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?
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How to 10X Your Social Strategy Through Data, Intel, & White Space
Oktopost
APRIL 25, 2022
By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. The importance of using data to guide every social activity. Gaining social media buy-in from executives and leadership.
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Data Processing Tips for Coders and IT ProfessionalsÂ
The Realtime Report
JANUARY 24, 2020
Data Processing Tips for Coders and IT Professionals . In the modern era, it’s often said that data is becoming a new standard currency – the most valuable resource in the world. As such, here are some tips for building your data processing talents. Image by Gerd Altmann from Pixabay. Learn the Language. Understand the Market.
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4 pillars of your audience data framework for a World Cup strategy
Audiense
NOVEMBER 29, 2022
With a majority of audiences tuning in from home instead of watching in the stadium, there’s bound to be a lot of social media activities and conversations happening around the event. As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide.
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Social Business + Big Data = Business intelligence
Mindjumpers
MAY 15, 2012
quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.
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Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]
Audiense
MAY 31, 2018
This week we publish the last post in this series about insights activation. Social data allows us to quickly and easily answer all these questions, in order to validate the audience of the campaign. To know in depth what the audience that engaged/participated in the campaign is like.
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Choosing Marketing KPIs that Matter and Work with Patrick Barbera
Oktopost
APRIL 18, 2024
Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.
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84 Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand
Pam Moore
APRIL 1, 2019
We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.
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What You Need to Know About the CCPA’s New Data Collection Law AB 375
Ignite Social Media
FEBRUARY 6, 2020
The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. It allows for Californian residents to find out what data is collected and stored, why and with whom.
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Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard
The Realtime Report
MAY 16, 2014
billion monthly active users. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Active Usage Drops For Facebook and Twitter. LinkedIn and Twitter’s active usage dropped 3%. Tumblr saw a 22% growth in active usage.
How to use voice of customer data to improve your customer relationships
Sprout Social
FEBRUARY 8, 2021
Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. A happy customer is a repeat customer.
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Google Activates Their First New gTLD Domain Name
Bill Hartzer
NOVEMBER 24, 2014
Google has activated their first New gTLD domain name, which is nic.google. As an internet marketer, I believe it’s important to let the numbers and the marketing data determine your actions. The post Google Activates Their First New gTLD Domain Name appeared first on Bill Hartzer.
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Pinterest Shares Trend Predictions for 2021, Based on Usage Data
Social Media Today
DECEMBER 10, 2020
Pinterest has published its 2021 trend predictions based on user activity and interest this year.
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Simple Ways to Promote Online Data Safety
The Realtime Report
JANUARY 27, 2020
Simple Ways to Promote Online Data Safety. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns.
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Social Media Data Collection: Why and How You Should Do It
Hootsuite
JANUARY 24, 2022
One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?
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Why SEO Should Be An Essential Aspect of Your Business's Promotional Activity?
Social Media Marketing
JULY 16, 2018
But SEO services are often misunderstood in terms of value they add to your promotional activity. On the contrary a SEO services company would offer you much more than mere traffic and visibility and here we take a look at why SEO should be an essential aspect of your business’ promotional activity.
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[COMIC] The Critical Element Of A Successful Big Data Strategy
SocMed Sean
AUGUST 21, 2013
Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. The fact that big data is, well… BIG and it offers us…ermmm… DATA.
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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game
Ignite Social Media
FEBRUARY 13, 2024
Shift Towards First-Party Data Collection Some think brands focused more on driving viewers to their own websites and collecting first-party data versus pushing social media engagement. This may have been an attempt to avoid relying on third-party data from social platforms due to new data privacy laws.
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Use Data From Your Social Media Report to Create Share-Worthy Content
agora pulse
JULY 28, 2020
Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Every time you create a social media report , take the opportunity to review your audience data. In Conclusion.
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Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard
The Realtime Report
JANUARY 18, 2013
Facebook: 1 billion active users. Qzone: 599 million monthly active users. LinkedIn: 200 million active users. LinkedIn: 200 million active users. Google Plus: 135 million monthly active users. Instagram Has 90 Million Active Monthly Users. via Facebook. Twitter: over 500 million users. via Twopcharts.
Julia Shullman on the Silver Linings of Data Privacy Regulation
Oktopost
AUGUST 19, 2021
Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Data privacy has become one of marketing’s biggest challenges. Episode Summary.
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Sales enablement and marketing: How to support your reps with data
Sprout Social
MAY 5, 2021
In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.
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