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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

You are flooded with information — and misinformation. What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement. You can stalk or actively engage! The margin for error is small. What’s not?

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How to use Facebook audience insights for more effective targeting

Sprout Social

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 110
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

and the app is trending towards 1B active users by the end of the year. For context, Instagram’s current active users base is 1B and it’s been around twice as long as TikTok.). Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Subscribe to Social You Should Know.

Analytics 156
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Sharing a list of emails, advertising IDs, or other IDs with a third-party advertising network that uses that information to retarget those users in other developers’ apps or to find similar users. Facebook Audience Network is a network of ads that appear mostly on mobile apps, outside of the Facebook family. ” (emphasis mine).

Facebook 217
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Five models of content curation

SocialFish

This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. This is an easy-peezy one to add to your editorial calendar.

Curation 233
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

Your customers are now getting their information from an ever-growing number of sources. More Access to Information = More Collaborative Decision Makers. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process. Shifting the B2B Media Research Model.

Strategy 178