Sprout Social

APRIL 26, 2023

According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Comments vs. post?

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LinkedIn Comments URL Engagement 108

Hootsuite

SEPTEMBER 6, 2022

Gain likes, shares, comments. Paying for comments, likes and followers from sketchy third-party sites, on the other hand, is very much not a great idea. ). Learn more about making TikTok videos with authentic impact here. Schedule posts, learn from analytics, and respond to comments all in one place. Metrics like: Views.

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How To HootSuite Campaign Video 100

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. in 2022 proved the success of two unlikely duos. Their brand collaboration with e.l.f

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Sprout Social

SEPTEMBER 15, 2022

Be authentic: No lying about age, name or identity—you need to be who you say you are. Get involved in the YouTube community: Comment on other people’s videos, collaborate with other creators and participate in YouTube groups and forums. You’ll also need to have regularly posted content.

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YouTube Badge How To Guidelines 93

Hootsuite

SEPTEMBER 7, 2022

With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. From a single dashboard, you can schedule and share content (including video), reply to comments and engage your network. A Showcase Page on LinkedIn can help. Try it free today. Get Started.

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LinkedIn HootSuite Microsoft News 99

Hootsuite

JANUARY 31, 2022

Your brand and page should be considered a trustworthy, authentic, presence. You might also need to keep a sufficient and authentic follower base. Read forums, social media comments, and posts to get more insights into your ideal customer’s pain points and problems. Be authentic and let your brand’s story shine through.

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Instagram How To Policies Buy 103

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. — Patagonia (@patagonia) December 13, 2022. Looking at the comments, their customers value this differentiation and commitment to saving our planet.

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Reputation Sentiment Loyalty Nielsen 90

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

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Strategy UGC Brands Apparel 52

Ignite Social Media

JUNE 14, 2023

Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Leveraging User-Generated Content User-generated content (UGC) is a powerful marketing tool that can help you tap into the trust and authenticity that modern consumers crave.

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Hashtag Social Media Strategy UGC 152

Keyhole.co

APRIL 4, 2022

Identify your top posts at a glance – Learn how engaging your profile is, its performance, and how often your videos get likes and comments. Recommendations to increase engagement – Receive recommendations on how to increase likes, views, and comments on your videos. Key features.

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Analytics Report Tools Price 52

Social Media Strategies Summit

FEBRUARY 8, 2023

More on the groundbreaking initiatives making Charlotte a greener city for all [link] pic.twitter.com/Ko3VcMjI4G — UNC Charlotte (@unccharlotte) November 10, 2022 They’ve also created templates in multiple sizes for different platforms and use cases, such as Facebook, LinkedIn, Twitter, and Instagram Stories. DO – Add a touch of personality.

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Social Media Google Tips Template 200

Buffer Social

AUGUST 3, 2022

The post below received 15 likes and 61 comments – fewer than what the brand typically receives on their Instagram posts. Saie’s Head of Community, Lauren Lauigan , responded to many of the comments and even asked some members follow up questions about their morning routine.

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Small Business Groups Groups Examples 92

Ignite Social Media

FEBRUARY 22, 2023

The goal is to create social content that adds value to social media users’ lives and makes them ask for more — hence, “comment for part 2”, 2. Twitter : NOT HOT Twitter was the talk of the town since 2022 and since then, many brands out there are quiet quitting on Twitter. With influencer marketing being a $16.4B

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Social Media Social Media Management Influencer Trends 96

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

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Brands Sentiment How To Analysis 114

Social Media Strategies Summit

JULY 22, 2022

It’s no surprise that Influencer Marketing Hub research revealed more than three-quarters of brands planned to spend their budget on influencer marketing in 2022, with two-thirds of marketers intending to increase spending on influencers. Dig deeper than engagement rates by looking at who’s commenting on each post. Image source.

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Influencer Brands How To Hashtag 214

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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Examples Campaign Tips UGC 142

Oktopost

APRIL 21, 2022

Respond to Both Positive & Negative Comments. If engagement spiked on a particular date, try to tie that to specific posts or comments that got people interested. User-generated content tends to be more credible than content that comes from brands, since audiences perceive it as a more authentic experience.

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Content FAQ Sentiment Hashtag 118

Hootsuite

JUNE 21, 2022

We browsed the comments and realized that TikTokers speak a different language. But it presents an incredible opportunity to try something fun and be authentic. To generate more authentic content on a budget, we reached out to some TikTok influencers to create user-generated content (UGC) to share. The 7-second challenge.

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HootSuite Trends UGC Authentication 84

Hootsuite

MARCH 23, 2022

Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. ??Not With today’s tools like Reels ads and Stories, branded content is more creative, interesting, and authentic than ever. There are so many ways to monetize your Instagram presence. Be over 18.

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Influencer Instagram Badge Affiliate marketing 112

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. Now, as Adam Moserri’s comments imply, we may be entering a post-hashtag era of Instagram. TLDR: Keyword-focused captions get more reach and more engagement than hashtags on Instagram in 2022. TBH, I’m still reeling over here. Get Started.

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Hashtag SEO Instagram HootSuite 144

Hootsuite

NOVEMBER 3, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. It’s all part of that brand authenticity/speaking the language business: Gen Z wants to buy from brands they trust, and they hear about brands they trust from people they trust. The reason?

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Airlines Marketing How To Influencer 109

Sprout Social

MARCH 20, 2023

In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ). As of June 2022, YouTube Shorts topped 5 billion monthly active users. According to The Sprout Social Index 66% of consumers say short-form video is the most engaging type of social content in 2022.

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Buy Video How To Template 118

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

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Tips Authentication LinkedIn Groups 133

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Authentic and objective reviews are powerful ways to attract top talent.” When team members share their experiences on social, it seems genuine, trustworthy and authentic.

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Social Media Strategy Team Review 101

Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

FEBRUARY 14, 2023

We looked at likes, comments, and shares. Intangible factors The numbers are important, but reputation and authenticity are a little harder to measure. Authenticity. She was the highest-earning personality on the app in 2022. The platform was sold to SuperOrdinary in 2022 in an 8-figure deal. Engagement metrics.

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Influencer Instagram Collaboration YouTube 110

Hootsuite

JULY 5, 2023

This includes scheduling and publishing posts, putting together analytics reports, replying to messages and comments, and so on. In the example above, you can see the API key, which is a form of authentication. The other form of authentication sometimes required for open APIs is called an OAuth.

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API Social Media HootSuite Reddit 89

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity.

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Products Team Focus Group Collaboration 92

Social Media Strategies Summit

DECEMBER 15, 2022

Nor is it a surprise that 26% of marketers planned on increasing their content marketing budgets in 2022. On social media, it equates to views, likes, comments, story replies, and shares. In a report published in February 2022 , Mediafly revealed that interactive content yielded 28% more views and 52.6% Source: youtube.com.

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Engagement Content Survey Publishing 212

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Get all the must-know TikTok insights for 2022 in one handy infosheet. 38% of TikTok users said a brand feels authentic when teaching them something. million views and over 8,000 comments.

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Questions Banking Insurance HootSuite 104

Hootsuite

AUGUST 24, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. We were bummed to find out these won’t show up in your bio, but you can still use them in comments and messages. Get all the must-know TikTok insights for 2022 in one handy infosheet. Unfortunately, it discontinued that option in January of 2022.

Energy 114

Energy URL HootSuite Aggregator 114

Sprout Social

APRIL 26, 2022

JasonRBradwell) April 18, 2022. This will help your leaders—and you—feel more comfortable and communicate more authentically. Keep in mind, you can do everything right and still get negative comments. — Mary Barra (@mtbarra) April 15, 2022. — Bridget Coughlin PhD (@SheddAquaCEO) March 4, 2022.

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Strategy How To Training ROI 87

Hootsuite

SEPTEMBER 14, 2021

Authenticity. Being verified means your favourite celebrities or influencers on the app may actually respond to your comments and DMs — or even your requests for business partnerships. Establishing any brand takes popular and authentic content on a daily basis. Twitter has also said that it will open up the rules in 2022.

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How To Authentication Instagram Trends 123

Hootsuite

APRIL 19, 2023

Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. Ignoring your audience’s messages and comments Unlike many marketing channels, social media is a two-way street. Optimize your posts for each network’s unique algorithm.

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Social Media HootSuite How To Reputation 145

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Authentication Tips Marketing UGC 122

Hootsuite

JANUARY 23, 2024

pic.twitter.com/UXUu6dK6Qm — Cap'n Crunch (@RealCapnCrunch) October 31, 2022 The more time you spend online, the more familiar you’ll get with popular or recurring social media memes. A social media meme is “a joke or comment made for sharing on social networks. Can't keep my eyes off of you Halloween Crunch!

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Meme Social Media HootSuite Instagram 88