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Instagram Tests More BeReal-Like Elements as it Looks to Lean Into the Authentic Social Shift

Social Media Today

Will the more authentic social approach of BeReal actually lead to a shift in user behavior and interest

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. In 2022 alone, Stranger Things has partnered with everyone from JanSport to Walmart to MAC.

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Authentic Marketing

Your Escape From 9 to 5

The first step in accomplishing both of these goals is in creating amazing marketing campaigns that speak to people as individuals and provide them with something of value in an authentic way Breaking into a market is challenging. It is difficult to know what demographics will best resonate with your brand’s message. Many companies feel that once they have this identified and are able to target their advertising to it, they will see their market share increase.

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10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

One month of 2022 has come and gone, so let’s check in. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? Let us help you reach your brand’s 2022 goals.

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A Look at TikTok Commerce in 2022 

Ignite Social Media

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. what resonates with TikTok users when shopping on TikTok is authenticity and transparency.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Is TikTok a good marketing opportunity for businesses in 2022? While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

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How Do I Get a Verified Blue Checkmark on Twitter in 2022?

SocMed Sean

The checkmark simply means that the account is authentic. To get the blue checkmark, an account must be three things: It must be an authentic account. What Does Twitter Mean by Authentic When It Comes to Verification? How do I get verified on Twitter in 2022?

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Here’s Why 2023 Will Be The Year Authentic Social Media Goes Mainstream

Forbes Social Media

If social media becomes a place where authenticity becomes the norm, the revenue from showing us ads might decline but the human race might improve.

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New Report Looks at the Importance Versus Annoyance of Two-Factor Authentication [Infographic]

Social Media Today

Yes, it can be annoying to have to check another device o app to log-in. But it's an important consideration for online safety

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Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Buffer Marketing

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. Now, let’s dive in to see Buffer’s top posts of 2022!

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Writing for Social Media in 2022: Tips and Tools

Hootsuite

7 social media writing tips for 2022. Our audience on TikTok is more casual, so we give them videos that speak to the fun and authentic side of our brand.”. of Natural Resources (@waDNR) September 20, 2022. Writing for social media is not an easy job. .

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Social Media Week 2022: Trends & Recap

Pixlee

Adweek’s Social Media Week 2022 brought the industry’s sharpest minds together in NYC to share knowledge on the trends shaping social media. Day one of Social Media Week 2022 focused on collaboration between creators themselves, and between creators and brands.

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The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

Being authentic has become the key to creating meaningful social media content and building a loyal audience. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Is it even authentic at all?

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Shoptalk 2022: Key Trends and Takeaways

Pixlee

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world.

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Bobby Kotick’s Activision Blizzard Games Among Top 10 Most Played in 2022

The Realtime Report

Bobby Kotick’s Activision Blizzard Games Among Top 10 Most Played in 2022. According to NPD Group’s PlayerPulse list , those games are among the most played in 2022 Q1, which is usually from January to the end of March.

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What’s the appeal of BeReal? Deciphering social media authenticity

Sprout Social

BeReal has risen to prominence quickly, with over 7 million global downloads as of May 2022. deissyO3) August 9, 2022. — elizabeth handgun (@OneFeIISwoop) August 10, 2022. — scraniel (@mfscraniel) July 15, 2022.

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9 YouTube trends for your content strategy in 2022

Sprout Social

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. It helps to convey authenticity (another critical brand attribute).

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. It makes their recommendations authentic, and their followers are more likely to have a shared interest.

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Our 2022 Diversity, Equity and Inclusion Report

Buffer Marketing

Results from Buffer’s 2022 DEI report We have a lot of reasons to celebrate what we have accomplished so far! Teammates feel our culture generally supports them bringing their authentic self to work.

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12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 It’s always most effective to work with creators who are passionate about your brand and can authentically share your message with their followers.

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Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Marketing

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging.

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How Comedian Benny Drama Turns Funny Into Money Without Compromising Authenticity

Forbes Social Media

Comedian Benito Skinner aka Benny Drama joins the Forbes 30 Under 30 Class of 2023. Lifestyle /lifestyle Under 30 /under30 Hollywood & Entertainment /hollywood-entertainment Social Media /social-media Franchises /franchises

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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Our Social Trends 2022 report , and future updates, where we do that for you. We know you hear it all the time: “Have an authentic brand!”

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Why You Need LinkedIn Showcase Pages [2022 Set Up Guide]

Hootsuite

With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. The post Why You Need LinkedIn Showcase Pages [2022 Set Up Guide] appeared first on Social Media Marketing & Management Dashboard.

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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. Avoid fake followers with authenticity filters. If you’re looking for inspiration for your next influencer marketing campaign, check out our recent report on social media trends for 2022 and beyond.

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TikTok Promotion: How to Boost Your Discoverability in 2022

Hootsuite

Learn more about making TikTok videos with authentic impact here. The post TikTok Promotion: How to Boost Your Discoverability in 2022 appeared first on Social Media Marketing & Management Dashboard.

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AlphaSights CMO on Building an Authentic Employer Branding Strategy

Oktopost

But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Gabriela Henault, CMO of AlphaSights takes the hot seat.

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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

“In 2022, we are leaning heavily into our core brand values to serve our customers on a more personal level.” In 2022, we plan to double down on these efforts, equipping our customers with easy buttons to share about us—and rewarding them for doing so.”

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How Brands Can Uniquely Be A Part of The Metaverse in 2022 

Pixlee

The NFT community especially places heavy emphasis on authenticity, as NFTs are generally unique, non-interchangeable digital files and media. This shift also highlights the importance of a brand’s authentic story and the experiences of individual creators.

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Women Video Game Influencers Can Offer Authentic Messaging Across Multiple Channels

Forbes Social Media

Yet, female gaming influencers aren't cashing in like their male counterparts. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

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Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Buffer Social

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. Ready to plan out your 2022 content calendar?

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Why the Creator Economy Is Your Key to Growth in 2022

Likeable

They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. The post Why the Creator Economy Is Your Key to Growth in 2022 first appeared on Likeable.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Social proof should be an integral part of overall marketing strategy, as it promotes trust, authenticity, and authority for any brand.

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Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

A round up of expert predictions for social shopping in 2022. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. The post Social Shopping in 2022: Platforms, Tips and Predictions appeared first on Sprout Social.

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How to make money on TikTok: 10 strategies to use in 2022

Sprout Social

From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok , brands are finding creative and authentic ways to position and sell their products or services directly to TikTok audiences.

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Top 14 [Free + Paid] TikTok Analytics & Reporting Tools In 2022

Keyhole.co

Follower demographics and authenticity – Identify the age, gender, and location of followers and measure the quality and authenticity of your TikTok followers. The post Top 14 [Free + Paid] TikTok Analytics & Reporting Tools In 2022 appeared first on Keyhole.

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How to Sell on Instagram in 2022: 8 Essential Steps

Hootsuite

Your brand and page should be considered a trustworthy, authentic, presence. You might also need to keep a sufficient and authentic follower base. Be authentic and let your brand’s story shine through.

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How consumer insights helped a CBD ecommerce platform identify and engage micro-influencers

Audiense

Recommendations and endorsements from real people come off as more authentic and reliable. Audience Intelligence

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7 Influencer Video Campaigns You Need to Try in 2022

Pixlee

In this article, we’ll reveal the benefits of working with video influencers and talk about ten types of video campaigns to consider this year for breakthrough awareness, authenticity, and conversion. Influencer Video Campaigns in 2022 .

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How to get verified on YouTube: Your complete guide for 2022

Sprout Social

Be authentic: No lying about age, name or identity—you need to be who you say you are. The post How to get verified on YouTube: Your complete guide for 2022 appeared first on Sprout Social.

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BeReal App Review: Should Your Brand “BeReal?”

Ignite Social Media

This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media. But completely authentic? With E.L.F. Cosmetics joining the 2.93

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Brands have got to listen, TikTok is staying. It’s not going anywhere. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason.

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