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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

In addition, over 80% of companies view engagement on the platform as their most important metric. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. How does Instagram’s growth compare to TikTok?

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Makes it easy to track engagement.

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

So, is Facebook still a good marketing platform for businesses in 2022? And while the COVID-19 pandemic dealt a serious blow to the industry, analysts predict massive growth in 2022. The analytics tool on Facebook provides a narrow in-depth analysis on all the people who your ad reached. Facebook’s Effectiveness in 2022.

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11 Ways to Boost Engagement with Twitter Polls

Hootsuite

No matter how many followers you have , encouraging engagement on any social platform can be tricky. Denny’s (@DennysDiner) May 10, 2022. — Hootsuite (@hootsuite) April 21, 2022. How to use Twitter polls to boost engagement (ideas + examples). Here are 11 ideas to engage (and maybe enrage) your followers.

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The marketer’s guide to reporting on social video engagement

Sprout Social

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Here’s what you can expect from the PR landscape in 2022 and beyond. The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs.

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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. Use AI search, filters and engagement analytics to find the best influencers for your brand. Does it offer analytics and reporting?