Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? Simply put, more of more. It’s a necessary evil.

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B2B Social Media Conversation Platform 112

Sprout Social

DECEMBER 7, 2021

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? People are engaging more with the brands they love on social media. The social media field is becoming more complex as it expands.

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Social Media Marketing Social Media Management Trends 145

Social Media Strategies Summit

DECEMBER 22, 2022

Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. With that in mind, we’ve rounded up ten tips and strategies to boost engagement for government on social media. City of Phoenix, AZ (@CityofPhoenixAZ) December 9, 2022. We saved them all.

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Social Media Engagement Transportation Hashtag 171

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Live videos.

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YouTube Trends Strategy Content 139

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. Denny’s (@DennysDiner) May 10, 2022. — Hootsuite (@hootsuite) April 21, 2022. How to use Twitter polls to boost engagement (ideas + examples). Here are 11 ideas to engage (and maybe enrage) your followers.

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Engagement Twitter HootSuite Survey 145

SocMed Sean

MARCH 22, 2022

While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies. In addition, some businesses may join Twitter without the intent to engage with customers. Twitter engagement can also help you find new customers.

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Twitter Strategy Hashtag Marketing 230

SocMed Sean

FEBRUARY 24, 2022

So, is Facebook still a good marketing platform for businesses in 2022? And while the COVID-19 pandemic dealt a serious blow to the industry, analysts predict massive growth in 2022. In addition, Facebook even differentiates the data between people who engaged with your posts versus people who simply saw the post.

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The Realtime Report

MAY 16, 2022

Trends in 2022 and Beyond. This trend is set to continue into 2022 as over two-thirds of businesses plan to maintain or increase their spend on digital transformation this year. This trend is set to continue into 2022 as over two-thirds of businesses plan to maintain or increase their spend on digital transformation this year.

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Trends Policies Research Video 91

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals. 7 social media writing tips for 2022. Keep it simple.

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Social Media Tools Tips HootSuite 145

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022.

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Marketing Reddit Advertising Analysis 103

Ignite Social Media

JULY 15, 2022

While TikTok has encouraged its creators to be the driving force of the platform by developing entertaining and engaging content, the company looks to improve its commerce experience. Though TikTok users are highly engaged and spend dedicated time on the platform, it doesn’t have the largest shopper base. According to eMarketer, 24.8%

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Affiliate marketing Instagram Feed Feedly 91

Sociallyin Insider Blog

FEBRUARY 25, 2022

And with over 65% of potential customers conducting most of their research before contacting a business, it's become more important than ever to provide value and engagement as a sales representative. Ultimate No-Nonsense Guide to Social Selling 2022. Let's get started.

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LinkedIn Research Team Social Media 98

Likeable

DECEMBER 21, 2021

While it may still feel like 2019 to most of us, 2022 is right around the corner. According to Business Insider , influencer marketing is set to become a $15 billion dollar industry in 2022. Micro influencers have smaller followings, with much higher engagement rates.

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Trends Mobile Influencer Metrics 90

Hootsuite

JULY 5, 2022

That requires a steady flow of valuable content that keeps users engaged without overloading their feeds. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Following and engaging with accounts in your niche will signal the algorithm that you’re part of that niche.

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Instagram Strategy HootSuite Hashtag 110

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. People feel much more connected to a brand that actively engages their community. Organic helps engage your followers and build trust.

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Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. To get started, identify where your most engaged audiences are and set up shop there. And in 2022, AR is projected to be used at least once a month by 101.6 Before 2020, online shopping was already on the rise. Social commerce.

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Trends Conversation Instagram Influencer 144

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. — Katie Thomas (@katiethomaskci) March 29, 2022. pic.twitter.com/h4arsxPzck.

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Trends Retail UGC Authentication 75

Hootsuite

MAY 16, 2022

Bonus: Get the Facebook advertising cheat sheet for 2022. Your quality, engagement, and conversion rankings. Engagement ranking : How many people saw your ad versus took some type of action on it, and how that compares to other advertisers. How much do Facebook ads cost in 2022? How does Facebook ad pricing work?

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Cost CPC Facebook HootSuite 94

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. Use AI search, filters and engagement analytics to find the best influencers for your brand. Engage with brand advocates by responding to comments.

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Influencer Tools Marketing Software 113

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend?

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Trends HootSuite Fashion Video 142

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement. These tools are used to show value and impact to stakeholders and illustrate potential strategies to engage with audiences.

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Statistics Skills Analytics Press Release 107

Hootsuite

OCTOBER 11, 2022

Meta’s spam policy , which covers Instagram, simply tells users not to “post, share, engage…either manually or automatically, at very high frequencies.”. Your rocky engagement metrics may be the result of a haphazard posting schedule instead of a shadowban. You’ll get more followers and engagement by posting Reels.

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Instagram Guidelines Hashtag HootSuite 117

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing. Conversational commerce is when merchants and consumers engage in real time through platforms like messaging apps and chatbots.

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Platform Tips Buy Instagram 108

Hootsuite

SEPTEMBER 9, 2022

In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Most important Instagram metrics to track in 2022. Here are the most important Instagram metrics for 2022. Here are the most important Instagram metrics for 2022. Engagements by follower. Follower growth rate.

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Metrics Instagram HootSuite Template 75

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low. and Wednesdays at 3 a.m.

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Twitter Tourism Travel Education 105

Oktopost

FEBRUARY 21, 2022

Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. 2022 Employee Advocacy Benchmark Report ). 30% of brand engagement comes from employees. 30% of brand engagement comes from employees. 2022 Employee Advocacy Benchmark Report ). LinkedIn ). Eldelman ).

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Statistics B2B LinkedIn Social Networking 75

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm before 2022. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you. Engagement: Videos that have had the most engagement as related to the search query.

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YouTube Notification Video Trends 123

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Engagement and community management. The Mom Project: a freelancing platform specifically designed to employ mothers and help over 650,000 talented women stay engaged in the workforce.

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Social Media Management Cost Social Media Price 124

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. 95% video views.

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Engagement Report Video Metrics 124

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. 20+ top LinkedIn hashtags in 2022. Popular hashtags change frequently and most are industry-specific, but here are the top LinkedIn hashtags by follower count in 2022. What are LinkedIn hashtags?

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Hashtag LinkedIn HootSuite Social Media Management 92

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. Content creators who have a highly engaged fanbase may want to take advantage of Instagram’s Subscriptions program. It rewards your most engaged supporters and provides consistent income to creators. Subscriptions.

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Sprout Social

FEBRUARY 14, 2022

With so much on the line, we used Sprout Social’s Advanced Listening tool (digging into Tweets posted between February 13 and February 14, 2022) to see which commercials had viewers taking their snack breaks during playing time. engagements per mention, Michelob Ultra only received 3.88. Coming February 2022.

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Brands Sentiment Posterous Team 79

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. High engagement rate. What is TikTok marketing?

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Engagement Hashtag Influencer Trends 119

Jon Loomer

APRIL 24, 2023

What was the impact on my presence (impressions, engagement, and followers) in each case? Let’s go… The Strategy This commitment to short-form video began with TikTok on September 30, 2022. TikTok Follow Me: tiktok.com/@jonloomer Start Date: September 30, 2022 This is where it all started.

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Platform Video Instagram YouTube 177

Hootsuite

SEPTEMBER 30, 2022

They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Engage customers. This further boosts sales and brand engagement. Engage customers. Re-engage past customers to encourage repeat business. Pre-sale engagement. Post-sales engagement.

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FAQ Retail Overview Loyalty 120

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands. — Jean Baptiste Kamate (JBK) (@jb_kamate) May 10, 2022. But how do you know which one to use?

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Hashtag Engagement Instagram HootSuite 145

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). ” Here are examples of their engagement with happy customers: They also use opportunities to promote their in-store options (and their tool to locate one near you). Social media. Not sure where to start?

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Statistics Social Media Brands Issues 110