Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. According to a Sprout Social survey, customers who feel connected to brands are more likely to: Buy from the brand over a competitor (76%). Interested in revamping your brand’s organic content strategy? Engage with your followers. Let’s chat.

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Hootsuite

OCTOBER 21, 2021

Creating great TikTok content is one thing; getting people to actually look at it is another. If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet. TikTok users add hashtags to video captions to help label their content.

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Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in.

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Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. But like on all social networks, trends on YouTube come and go. Spotify uses Shorts to promote events and promote or repurpose podcast content. Creator-led content. This list will help.

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Hootsuite

JULY 29, 2021

And now, onto the good stuff: free resources for social media photos that will wow your followers and get those likes rolling in. Photographers upload their content in hopes of catching someone’s eye for future paid work. No restrictions on any of the ISO Republic photography — download to your hearts’ content and get to posting.

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Sprout Social

APRIL 21, 2021

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. — Richard Ting (@flytip) March 31, 2021.

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SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. Is YouTube Facing Challenges As A Social Network?

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Sprout Social

JANUARY 19, 2021

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience.

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SocMed Sean

JANUARY 13, 2022

It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. Well, to put it simply, TikTok is a social networking platform that focuses on short-form videos-- so, nope, you’re not going to be seeing hour-long ASMR videos here!

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SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. However, after having reported 11 quarters of consecutive user growth, Pinterest began to experience a decline, losing 24 million users in Q2 2021.

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Pixlee

MAY 3, 2021

Your channel must be public and have a channel banner, description, profile picture, and content, and be active on YouTube. But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . User-Generated Content.

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Ignite Social Media

NOVEMBER 17, 2021

2021 showed us both the rise and fall of Clubhouse , accompanied by some major hype around social audio that most people have already forgotten about. And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year.

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Sprout Social

JUNE 8, 2021

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content.

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Oktopost

SEPTEMBER 4, 2020

Content relevant to B2B decision makers and said decision makers? So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 Not so much.

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Sprout Social

AUGUST 17, 2021

We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021. — Adweek (@Adweek) July 11, 2021. — CoinMarketCap (@CoinMarketCap) August 2, 2021. Ecompapi) July 23, 2021. So who had the buzziest drop of the summer?

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Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Evaluate your existing audience.

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Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. — Jon-Stephen Stansel (@jsstansel) August 3, 2021.

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SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? TikTok's popularity has exploded since its 2016 inception.

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Ignite Social Media

AUGUST 9, 2021

The popularity of the feature is growing daily, with an increase of more than 1 million users that were actively watching and uploading content to IG reels from Q4 2020 to Q1 2021. What Other Social Networks Reels Users are on Daily? Growth of Instagram Reels.

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Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

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Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. Nine Black creators were selected to amplify their content creation efforts by providing them with resources, tools, courses, and access to a network of executives to learn from.

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The Realtime Report

MAY 25, 2021

Unlike some other social media, on Twitter it is within the rules and terms of service to have an anonymous account, as the system does not mandate identity verification. sought to quash that subpoena against @NunesAlt account in a motion dated May 10, 2021. Twitter, Inc., This subpoena had been sealed since Nov.

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SocMed Sean

MARCH 22, 2022

Is Twitter Facing Challenges As A Social Network? Unfortunately, this can drive people away from using it as a social media platform. In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. There are over 187 million daily active users on Twitter, and each quarter, their margins jump.

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Hootsuite

AUGUST 19, 2021

While freelance social media managers, in general, handle their clients’ social media presence, some freelance gigs are more specific. Here is a list of services commonly offered by freelancer social media managers: Social media strategy. Creating and managing content calendars. Copywriting. Copywriting.

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Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

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Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. For example, the CTA and product page link in every social post are customized to match the content.

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Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. Informally, users might mention your brand by: sharing links to your content, like how this user shared content from the magazine Slate. — kid_Qr (@meinca1959) March 11, 2021. We’re just doing it.

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Sprout Social

OCTOBER 5, 2021

Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. On Twitter, the brand shares content related to their values and commitments to causes nearly every day. peace1) September 29, 2021. — JLO BEAUTY (@jlobeauty) January 12, 2021.

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Oktopost

FEBRUARY 21, 2022

The next highest-performing social initiative was social selling (32%), another form of employee advocacy. ( The State of B2B Social Media Marketing Report ). Employees are 14 times more likely to share brand content than other types of content. Employee Advocacy Statistics: The Best Networks for Advocacy.

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Pam Moore

DECEMBER 21, 2020

Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals.

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Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 Learn more here. Fourteen hours.

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Sprout Social

MAY 11, 2021

. “What’s the point of social media optimization, though?” ” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Content strategy optimization.

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Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals?

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Ignite Social Media

NOVEMBER 16, 2020

And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds. 2021 Social Media Landscape at a Glance. 2021 Social Media Landscape at a Glance. increase in social media.

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Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. Because if your content doesn’t end up seen by your intended audience, why bother making it at all? The TikTok For You page is a personalized, scrollable feed of content.

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Tips How To Hashtag Trends 116

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Source: Digital 2021. Source: Statista. Source: Digital 2022.

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