Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Speed up and step up your social customer care. — Julien Paffumi (@jpaffumi) April 29, 2021.

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 117

Social Media Team Groups Groups 117

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 128

Video Social Media How To Trends 128

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. Twitter Has A Big User Audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021.

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. That doesn’t mean you need to take a “social media for beginners” course.

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. The 2021 #Yardrunners Collection is available now. — Nike.com (@nikestore) September 13, 2021. Social media is a great way to build and maintain loyalty.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. — Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. Let the community speak”.

Brands 121

Brands Education Communities Authentication 121

Sprout Social

SEPTEMBER 23, 2021

On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. Understanding the #TexasFreeze with social listening .

Project 111

Project Analysis Hashtag Sentiment 111

Pixlee

SEPTEMBER 15, 2021

You want to develop a working relationship with influencers who have supported your business to promote greater success and positive sentiment about your brand. Though macro-influencers may reach a larger audience, micro-influencers typically see more engagement because they have built a more tight-knit, niche community of followers.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

You want to develop a working relationship with influencers who have supported your business to promote greater success and positive sentiment about your brand. Though macro-influencers may reach a larger audience, micro-influencers typically see more engagement because they have built a more tight-knit, niche community of followers.

Tips 52

Tips Influencer Campaign Metrics 52

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. As of December 2021, the platform boasts over 7.5 We’ve got you covered. What is Twitch?

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

AUGUST 10, 2021

Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . We can dig in on specific topics, understand sentiment, and surface things we might miss by relying only on instinct. . I love em ??

Eventful 124

Eventful Team Sentiment Social Media 124

Likeable

APRIL 26, 2021

At Likeable, our mission has always been to use social media to create a more likeable world—so it’s truly a perfect match. This Envoy Mortgage campaign had a true impact on people that went far beyond social media, and we feel so grateful to have been a part of it. Throughout 2021, 50 households across the U.S.

Sentiment 91

Sentiment Campaign Team Small Business 91

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends How To Exercises 130

Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

eBook 78

eBook Social Media Template Templates 78

Oktopost

APRIL 21, 2022

Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. — Ben & Jerry's (@benandjerrys) January 14, 2021.

Campaign 112

Campaign Brands Communities Industry 112

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

AUGUST 2, 2023

I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021. Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I have historically always balanced having jobs and online businesses.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Buffer Social

NOVEMBER 7, 2023

For one, she has built a stable and viable business, achieving six figures in revenue every year for the past five years and even bringing in multiple-six-figures in 2021 when she expanded her business with subcontractors. This was 2021, when there was a lot of uncertainty and struggle in the freelance community. So dang true.

Project 94

Project Software Small Business Energy 94

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place. Social Mention 16. Jump Links : 1. BrandWatch 3.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers.

Social Media 117

Social Media How To Press Release Sentiment 117

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Why is social media integration important?

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Sprout Social

FEBRUARY 22, 2023

Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business.

Social Media 131

Social Media Trends Loyalty Data 131