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2020 vision: three resolutions marketers are committing to this year

Sprout Social

The new year is synonymous with new resolutions, with research showing three in 10 Americans have plans to make a resolution for 2020. Learning to stay on top of new trends, networking with other professionals and creating relevant content are just some of the goals marketers have planned for 2020. Community, community, community.

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How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

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Navigating social media marketing in an election year

Sprout Social

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

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Later’s Year in Review: Every Cool Feature We Launched in 2020

Later

2020 — where do we begin? While it’s been a challenging year, social media played an integral role in helping businesses make connections, build online communities, reach new customers, and drive sales. New Later Features in 2020. Later’s Most-Loved Releases of 2020. Later’s Most-Loved Releases of 2020.

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

Visit the Community tab, too. This area is a good place to promote your channel schedule, or an upcoming exhibit, product launch, or service. You can either do this yourself or crowdsource translations from your community—but again, this option isn’t foolproof. Visit the Community tab often to see what people are talking about.

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How brands can build inclusive campaigns year-round

Sprout Social

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn Foot Locker.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

users back in 2020. Create a calendar of all upcoming (smaller) holidays and other notable days that can somehow relate to your business. Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. As always, it all starts with content.

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