Sprout Social

JANUARY 16, 2020

The popularity of these ads go hand in the hand with the rise of brands getting real , also speaking how authenticity is a key element of a message that spreads. As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Where to start with viral marketing.

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Meme Marketing Hashtag Campaign 107

Ignite Social Media

APRIL 27, 2020

Social app downloads are at an all-time high with internet users increasing their online video intake by 39% according to a Global Web Index Report , yet social ad budgets are expected to decline an average of 28% through June 2020. Sign up for our bi-weekly newsletter – Social You Should Know.

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Trends Social Media Instagram Authentication 149

Ignite Social Media

JANUARY 14, 2021

In-authentic Brandstanding. In 2020 brands learned they couldn’t sit on the sidelines and finally got comfortable with taking a stand. If 2020 taught us anything it’s that brands must be able to act in real-time. Jesse Walker , Community Manager. Kathleen Loescher , Manager, Content Development.

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Social Media Marketing Trends Communities 200

Buffer Social

AUGUST 17, 2023

From the start of her journey as a creator in 2020, she applied her experience to her content creation and was one of the first to tap into her niche – “business strategy from the lens of women-led brands.” Authenticity breeds connection, and connection builds an engaged audience.

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Strategy Authentication Collaboration Newsletter 77

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. The newsletters allowed the concealers to be purchased in advance of their release date  2.

Small Business 94

Small Business Newsletter Marketing Survey 94

Convince & Convert

JULY 14, 2021

users back in 2020. Let you schedule newsletters and time them based on the calendar. Instagram can be an effective marketing platform that will help you build brand trust and authenticity. Instagram is the sixth-most visited website having reached 140 million U.S. But how to create an effective Instagram marketing strategy?

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Instagram Strategy Marketing Upcoming 217

Ignite Social Media

MAY 29, 2020

Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. While Instagram is the place for visually stunning content, TikTok thrives off more disheveled, authentic videos that aren’t over-produced. Because TikTok is such an authentic app, what better platform would there be to post behind-the-scenes content?

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Types Brands Content Remix 171

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

JUNE 29, 2023

Social media consultant and Link in Bio newsletter creator Rachel Karten summed it up in a Sprout masterclass webinar , “You have to do something weird or wacky or fun or personality driven. Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is.

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Content How To ROI Trends 112

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. 8 of the most important influencer marketing trends in 2020. But 2020 may be the year it sticks across all platforms and properly overthrows the “I” word in places it’s reigned supreme—namely, Instagram.

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Influencer Trends Marketing Guidelines 145

Sprout Social

OCTOBER 12, 2020

useFluent) May 17, 2020. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. — Mailchimp (@Mailchimp) May 28, 2020. Are you looking for newsletter signups? — Epic Games Store (@EpicGames) June 11, 2020. — Fluent ??

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Content Metrics UGC Conversation 143

Later

JUNE 12, 2020

— jack (@jack) June 9, 2020. — Newsweek (@Newsweek) June 11, 2020. A post shared by Shop Latinx #BlackLivesMatter (@shoplatinx) on Jun 9, 2020 at 5:55pm PDT. A post shared by Our Place (@ourplace) on Jun 11, 2020 at 4:20pm PDT. A post shared by hella creative (@wearehellacreative) on Jun 6, 2020 at 4:57pm PDT.

Social Media 106

Social Media Brands Creative Commons Education 106

Sprout Social

FEBRUARY 21, 2022

Ms_ZamaNdlovu) September 6, 2020. Make sure you’ve turned on two-factor authentication (2FA) for all accounts where available. For a regular dose of expert insights like Sue’s, subscribe to our newsletter today. But even brands with money don’t apply themselves when hiring people to run their accounts.

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Social Media Pharmaceuticals Energy Policies 124

Later

SEPTEMBER 28, 2020

A post shared by ???????? » »» _ (@danielle.donohue) on Sep 18, 2020 at 1:18pm PDT. A post shared by Janelle Marie Lloyd (@waityouneedthis) on Sep 11, 2020 at 3:48pm PDT. A post shared by abby | digital designer (@abbydesign.co) on Sep 22, 2020 at 9:46am PDT. inspireconfidence #fallfashion #getreadywithme. THIS IS US.

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Instagram FAQ UGC YouTube 102

Later

JANUARY 28, 2021

LaterCon 2020 speaker Nana Agyemang is an entrepreneur and contributing editor to NY Mag and The Cut. With themes of mental health and authenticity, his colorful work stands out on social media. LaterCon 2020 speaker @isisbreanna is your “go-to Business Coach” and frequently shares informative Reels content for budding entrepreneurs.

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Social Media Collaboration Instagram Influencer 114

Buffer Social

DECEMBER 3, 2020

A lot of STUFF is going on in this land of 2020. Be authentic and make it work for you. A lot of STUFF is going on in this land of 2020. Shameless plug, I take what I learn all over the internet and put it into a roundup of “trends to keep up with” in my newsletter, Trending with Shak. Don’t be tone-deaf.

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Communities Engagement Community building Instagram 81

Later

AUGUST 27, 2020

Going live on Instagram is one of the best ways to connect with your followers in a direct, transparent, and authentic way. . — Adam Mosseri (@mosseri) August 25, 2020. Subscribe to Later ’s email newsletter for all the latest Instagram news, tips, and more! Get your free ticket now! . pic.twitter.com/rpdxiEdLuD.

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Instagram How To Authentication Buy 67

Oktopost

MARCH 31, 2021

That number was reached and surpassed in 2020. 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. Animated branded videos and advertisements are one of the hottest marketing trends in 2020 , continuing into 2021. Over 8 billion videos are viewed daily by social media users in 2020.

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Video Marketing B2B Eventful 69

Hootsuite

MARCH 11, 2020

And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. That’s because, as of January 2020, 218 million users were active on Snapchat each day. That’s because, as of January 2020, 218 million users were active on Snapchat each day. Source: Digital 2020.

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Marketing URL Features Platform 145

Later

SEPTEMBER 15, 2020

pullupforchange) on Jun 2, 2020 at 11:37pm PDT. A post shared by Sashagai (@flawsofcouture) on Aug 28, 2020 at 8:00am PDT. If I see an influencer campaign in 2020 that has 11 beautiful white, blonde women, I immediately think — their HQ must be majority white. View this post on Instagram. pulluporshutup. SetBoundaries.

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Influencer Travel Marketing Instagram 65

Later

APRIL 5, 2020

A post shared by Alex Michael May (@alexmichaelmay) on Mar 21, 2020 at 10:41am PDT. People are much more likely to engage with content that is authentic and tasteful, than that which is ignorant of extenuating circumstances. A post shared by Chriselle Lim YOUR RICH MOM (@chrisellelim) on Mar 30, 2020 at 6:17pm PDT.

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Influencer Marketing Instagram Engagement 74

Likeable

JUNE 18, 2020

A post shared by Rachel Elizabeth Cargle (@rachel.cargle) on May 28, 2020 at 8:39am PDT. She co-edits a newsletter called This Is The Movement , runs a protest group called We The Protestors , and co-founded Campaign Zero , a platform of research-based policy solutions to end police brutality in America. Johnetta Elzie. Minda Harts.

Social Media 92

Social Media Instagram Education Communities 92

Likeable

JUNE 23, 2021

Another said, “I like the authenticity and silliness of TikTok. As of late 2020, 78 percent of boomers on social media cited Facebook as their most-used social platform. . Subscribe to our weekly newsletter. Right now it doesn’t take itself too seriously, which is the charm of it. What We Found.

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Platform Statistics Survey Instagram 66

Later

SEPTEMBER 15, 2020

Can I share one of mine for 2020 with you? ? ? A post shared by AUBREY — travel • self love (@theloveassembly) on Jan 16, 2020 at 2:21am PST. A post shared by Onyi Moss (@mossonyi) on Jul 11, 2020 at 9:53am PDT. A post shared by Deaf Twins • Hermon & Heroda © (@being__her) on Jul 24, 2020 at 9:16am PDT.

Brands 57

Brands Influencer Collaboration Instagram 57

Pam Moore

MARCH 30, 2020

Content can come in the form of presentations, vision statements, value propositions, corporate collateral, annual shareholder reports, videos, email newsletters, research reports, event materials, flyers, customer letters, and the list goes on. Supporting Resources: 2020 Content Editorial Calendar Template. Which do you choose?

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Organization Content How To Marketing 78

Later

FEBRUARY 16, 2021

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Jillian’s social media campaign also required viewers to complete engagement steps to enter the giveaway, like subscribing to her newsletter and visiting her website. Jillian Harris’s Holiday Reels & Giveaways.

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Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Mention it on your website, newsletters, and other social channels. Create authentic content that drives interest. Where else would they go besides social media? Make your page public.

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B2B LinkedIn Strategy Brands 130

Later

JULY 15, 2020

A post shared by CALPAK (@calpak) on Jun 23, 2020 at 5:58pm PDT. A post shared by Brew Dr. Kombucha & Tea (@brewdr) on Apr 14, 2020 at 9:47am PDT. A post shared by GOLDE (@golde) on Mar 16, 2020 at 1:36pm PDT. HUNNIGAN † (@alivelikethewind) on Jun 8, 2020 at 12:53pm PDT. View this post on Instagram. The result?

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Instagram UGC Travel Transportation 78

Buffer Social

MARCH 30, 2022

Back in 2020, Crowell spoke to Glossy revealing her company, only eight months old at the time, had beat out its own sales expectations by more than 200 percent. These events are promoted actively on social media and through a bi-weekly newsletter followers can subscribe to.

Small Business 72

Small Business Instagram Press Release Communities 72

Sprout Social

JUNE 15, 2020

Over $126 million in fines have been issued to companies violating GDPR as of January 2020. Let’s say you have a social media landing page that’s explicitly designed to encourage an opt-in such as a newsletter or free download. That said, ongoing compliance is required for companies looking to avoid fines and penalties.

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Social Media Privacy Marketing Policies 131

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Holiday 2020: A New Landscape. Before we dive into our tactics, let’s take a step back and understand the holiday 2020 landscape.

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Social Media Strategy Marketing Retail 161

Later

SEPTEMBER 4, 2019

Plus, we’ll be sharing a first look at the major upcoming Instagram trends in 2020 and beyond, so you’ll know what to expect, and what skills you might need to start learning to stay ahead of the game. What You Can Expect For Influencer Marketing in 2020 and Beyond. Ready to dive in? 3 Key Learnings From $20+ Million in Ad Spend.

Industry 46

Industry Instagram Strategy Conference 46

Pam Moore

OCTOBER 8, 2020

If you want more traffic to your website, more leads, more opt-ins to your email newsletter, more members in your social media communities, more sales and more customers, then you NEED an audience focused approach to your marketing. An audience first approach to marketing exponentially increases the ROI on ALL of your marketing.

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Template Templates How To Training 78

Tweaklibrary

APRIL 1, 2020

Google Authenticator is not a new word for us! Honestly, this app will not verify your identity when you launch Google authenticator and every code is visible in an easy manner. In addition to this some of our users have reported instances when they want to transfer this authenticator to a new phone, this app doesn’t support it.

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Authentication Google Microsoft SMS 22

Sprout Social

JUNE 29, 2021

Content creators produce everything from long- and short-form videos to newsletters, viral dance moves and sponsored posts on Instagram. Craig Calcaterra, a former attorney turned baseball writer, left the traditional newsroom to launch his own baseball, news and culture newsletter on Substack. I'd love it if you'd subscribe.

Social Media 125

Social Media Brands Content Collaboration 125

Ignite Social Media

JUNE 15, 2021

Related, the content your brand produces on the platform should match the more humorous and trendy content that authentically lives on TikTok. We’ve said it a few times already in this post (which means it’s a prettttty important tip), but you’ll need to make sure you’re creating content that can authentically live on the platform.

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Brands Trends Authentication Instagram 172

Later

JUNE 27, 2019

Influencer marketing is a big business — in fact, it’s on pace to become an $8 billion dollar industry by 2020 ! . Fohr Card, for example, offers a number of tools for businesses to determine whether or not an influencer has an authentic following on Instagram. .

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Small Business Influencer Template Templates 56