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Mindful Social – Authenticity Reawakened with Vicki Znavor

Janet Fouts

Authenticity, it’s one of those words bandied about a lot, isn’t it? Often, in marketing and politics especially, “authenticity” just doesn’t ring true. As professor Herminia Ibarra tells us, a simplistic understanding of what authenticity means can hinder our growth and leave us feeling fake. Authenticity Reawakened.

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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

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G2 names Audiense as Fall Leader 2020

Audiense

2020 has been a hard year for us all, but receiving such great news from G2 makes our day-today a little easier. Authentic user opinions are a cornerstone of product strategy, helping inform future users and customers. We are truly grateful for your kind reviews and your continued support.

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Five 2021 Social Media Predictions That are “So 2020”

Ignite Social Media

As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era. With murder hornets , African dust storms blanketing Puerto Rico, and a biblical plague of locusts representing just a small sample, 2020 was the WTF of years. What a decade this past year has been.

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Understanding Twitter verification in 2020

Sprout Social

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. — Twitter Support (@TwitterSupport) March 21, 2020.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2

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Authenticity on Instagram: How to Grow Your Account with Authentic Content

Later

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. in under 2 years — shares her top 5 tips on how to grow your Instagram community in an authentic way. Get to know your audience.