Ignite Social Media

FEBRUARY 9, 2022

The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. ” Here are five brands that are doing just that by embracing authenticity and creativity on the platform: 1. Taco Bell Loves UGC. Make TikToks.”

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Brands UGC Authentication Comparison 120

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests.

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Social Media Tools UGC Curation 56

Pixlee

AUGUST 5, 2020

Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. With a suite of ecommerce review tools, you can capture authentic feedback from customers to provide a better shopping experience for everyone. .

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Tools Authentication Review UGC 75

Pixlee

MAY 28, 2020

Morphe’s UGC features reviews built in to match the product. YouTube unboxing videos have become extremely popular as an authentic way to show your product in action with real customers. One of the best ways to launch effective video content is through influencers and UGC. She enjoys burritos and puppies (in that order).

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UGC Influencer YouTube SEO 66

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Instagram Trends UGC Meme 85

Ignite Social Media

NOVEMBER 13, 2018

A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. Stories Use and Engagement Will Continue to Grow.

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Trends Social Media UGC Authentication 143

Pixlee

MAY 24, 2021

Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. trillion dollars in export revenue.

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Travel Industry Influencer Tourism 52

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. They are looking for more authenticity, purpose, and transparency. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. You’ve come to the right place.

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Strategy Brands UGC Apparel 86

Pixlee

DECEMBER 10, 2020

Eventually, that’s how I moved into social and user-generated content (UGC). After parting ways with Olapic in early 2020, I sought out some consulting gigs and independent opportunities. . I think that UGC opens the door to an authentic connection because it comes from the consumer actively engaging with the brand.

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UGC SMS Mobile Industry 80

Pixlee

AUGUST 2, 2021

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Well-researched and authentic content will always get more followers than pitching products. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting.

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Brands UGC Authentication Influencer 98

Buffer Social

JUNE 6, 2022

trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. ” and “Consumers find UGC 9.8x People trust people.”

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UGC Content Case Study Influencer 71

Pixlee

JULY 23, 2021

That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy. That authentic content brings a product to life – and customers can rely on feedback from other customers to influence their purchasing decisions. . The best part? Live video shopping.

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UGC GPS Buy FAQ 98

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. User-generated content (UGC) goes a long way on TikTok. Creating Compelling Content on TikTok.

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Video Marketing UGC Hashtag 98

Sprout Social

OCTOBER 12, 2020

useFluent) May 17, 2020. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. — Mailchimp (@Mailchimp) May 28, 2020.

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Content Metrics UGC Conversation 143

Sprout Social

MAY 26, 2022

38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Be authentic, stay consistent in your brand voice and values, and humanize your account, if possible. Making sure you look authentic to TikTok without being too deceptive is also key.”. Amplify user-generated content (UGC).

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Examples Campaign Tips UGC 142

Pixlee

FEBRUARY 8, 2021

2: Build a Strong, Inclusive Community With UGC. This is why your role as a social media marketer should also involve nurturing a strong and inclusive community by sharing user-generated content (UGC) from your brand community. For instance, Refinery 29 shared some tips on how to hold on to the lessons learned in 2020.

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Social Media UGC Marketing Communities 97

Pixlee

AUGUST 17, 2020

These tactics present some key tone shifts you need to consider when crafting your social media strategy for success in 2020. shoes features top performing UGC of their products on their social media and on their website to create a cohesive social experience across the customer journey. Embrace Diversity and Authenticity.

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Social Media Authentication UGC Communities 96

Pixlee

JUNE 16, 2021

Sales in 2021 are expected to be nearly 27% higher than in 2020 – to rack up an astonishing $4.891 trillion worldwide. Total sales in 2020 on mobile devices reached $2.66 Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience! Ecommerce Isn’t Stopping.

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Retail Trends UGC Mobile 52

agora pulse

DECEMBER 13, 2018

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). In fact Global research firm Gartner predicts that chatbots will power 85% of customer service interactions by 2020. And they can seriously boost your revenue.

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Social Media UGC Adwords Influencer 132

Pixlee

JUNE 30, 2020

But in 2020, engaging your audience digitally is crucial. Even more, these brands are using user-generated content to create authentic, timely, and relevant messages that resonate with the audience no matter the point in the customer journey. Use UGC! . Promotional Email. The most popular type of email is the promotional email.

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Template Templates Conversation UGC 70

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. If you’re looking to increase your audience’s trust in your brand or product, UGC might be the way to go. A few years ago, we were more selective about when/where we checked out.

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Examples Brands Facebook Retail 114

Later

SEPTEMBER 28, 2020

A post shared by ???????? » »» _ (@danielle.donohue) on Sep 18, 2020 at 1:18pm PDT. A post shared by Janelle Marie Lloyd (@waityouneedthis) on Sep 11, 2020 at 3:48pm PDT. A post shared by abby | digital designer (@abbydesign.co) on Sep 22, 2020 at 9:46am PDT. inspireconfidence #fallfashion #getreadywithme. THIS IS US.

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Instagram FAQ UGC YouTube 102

Pixlee

SEPTEMBER 3, 2020

In the summer of 2020, ThirdLove announced The TL Effect , an initiative created to support businesses led by women of color through mentorship and monetary grants. The campaign features “ real women, never models ” and shows women of different ages, body types, and ethnicities through user-generated content (UGC).

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Brands Content Authentication Campaign 77

Later

JULY 15, 2020

A post shared by CALPAK (@calpak) on Jun 23, 2020 at 5:58pm PDT. A post shared by Brew Dr. Kombucha & Tea (@brewdr) on Apr 14, 2020 at 9:47am PDT. A post shared by GOLDE (@golde) on Mar 16, 2020 at 1:36pm PDT. HUNNIGAN † (@alivelikethewind) on Jun 8, 2020 at 12:53pm PDT. View this post on Instagram. The result?

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Instagram UGC Travel Transportation 78

Sprout Social

APRIL 21, 2020

— Shedd Aquarium (@shedd_aquarium) March 16, 2020. Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. — Hot Pockets (@hotpockets) April 13, 2020. — Sprout Social (@SproutSocial) April 3, 2020. pic.twitter.com/VdxN3oQAfe.

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How To Social Media Management Metrics Team 125

Pixlee

AUGUST 16, 2021

Brands like Morphe upload UGC makeup tutorials with shoppable video: Shoppable videos allow people to get details and purchase items directly from the video they’re watching by just tapping on the product being presented. Pixlee can be used to help your brand employ the best practices and fully benefit from using UGC on TikTok. .

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Trends UGC Authentication Instagram 52

Pixlee

JULY 7, 2021

The sports industry took a major hit in 2020. Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Having fans interact with your brand through UGC can not only drive engagement, it will help with brand loyalty – even during struggling times.

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Sports Team Influencer UGC 52

Later

FEBRUARY 16, 2021

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. Jillian Harris’s Holiday Reels & Giveaways.

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Campaign Social Media Brands Apparel 91

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

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Questions Banking Insurance HootSuite 104

Hootsuite

JANUARY 12, 2022

Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. Ideal for reaching consumers with shorter attention spans, YouTube Shorts is the perfect solution to drive more engagement for your channel, grow your subscribers, and showcase your brand’s authentic side. Why try YouTube Shorts? So, get creating!

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YouTube How To Authentication HootSuite 136

Keyhole.co

OCTOBER 30, 2023

Take this tweet from 2020 , for example. Social proof and authenticity Nothing boosts peoples’ trust in a brand as much as social proof does. They showcase their authenticity. Trending topics and themes with social listening Burger King has always used social listening to find the issues and topics that most interest people.

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Engagement Social Media Strategy Meme 52

Sprout Social

JULY 6, 2020

To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. a McBride (@mcbridesisters) on Jun 10, 2020 at 5:03pm PDT. A post shared by Red Bay Coffee Roasters (@redbaycoffee) on Jun 13, 2020 at 5:52pm PDT. A post shared by Robin + Andre?a

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Strategy Social Media Organization Education 145

Later

OCTOBER 29, 2020

A post shared by Soap & Glory (@soapandglory) on Oct 15, 2020 at 4:01am PDT. A post shared by BLUME (@blume) on Oct 26, 2020 at 9:03am PDT. A post shared by Hilma (@hilma_co) on Oct 16, 2020 at 12:01pm PDT. A post shared by Curology (@curology) on Oct 20, 2020 at 12:15pm PDT. Competition ends Sunday 18th October.

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Social Media Marketing Instagram Campaign 62

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! A post shared by lululemon (@lululemon) on Mar 24, 2020 at 4:55pm PDT. Learn more at the link in bio.

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Statistics Social Media Marketing Instagram 67

Pixlee

NOVEMBER 4, 2020

According to the video marketing trends in the 2020 report , people spend more time daily watching videos on social media channels than ever before. By simply having an influencer marketing and UGC platform in place, brands can be well-poised to leap on relevant content when it arises or inspire their own content with social media contests.

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Video Brands Repository Marketing 89