What We Learned From UGC in 2020 and How To Plan for 2021
Social Media Today
DECEMBER 6, 2020
UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.
Lessons from UGC in 2020 - and How it Can Help You in 2021
Social Media Today
JANUARY 20, 2021
From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.
UGC 
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5 User-Generated Content Campaigns from 2020 to Learn From
Pixlee
APRIL 28, 2021
This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. To help you with your next campaign, let’s look at five UGC campaigns and see what we can learn from them. That’s not surprising.
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The 2020 Black Friday Cyber Monday Ecommerce Checklist
Pixlee
SEPTEMBER 17, 2020
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Combine product reviews with visual UGC to give a cohesive look into each product and help customers make informed decisions based on existing community content. . Looking to boost your current stream of UGC and build deeper community engagement?
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UGC + Social Distancing: Bringing the In-Store Experience Online
Pixlee
AUGUST 22, 2020
One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat.
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The State of Paid Social in 2020
Pixlee
MAY 21, 2020
2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Social Ad Spending is Increasing Overall – but has Taken a Hit.
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Top 5 User-Generated Content Tools of 2020
Pixlee
JULY 14, 2020
User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. .
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Where is the Instagram Aesthetic Headed in 2020?
Later
NOVEMBER 13, 2019
Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .
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The Top 5 Social Media Tools in 2020
Pixlee
JULY 22, 2020
The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests.
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7 Ecommerce Updates You Probably Missed in 2020
Pixlee
AUGUST 3, 2020
Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. Ultimately, 2020 has been a year unlike any other, especially for ecommerce. Shopify and Walmart Form a Partnership .
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Four Unique Brands to Learn From in 2020
Pixlee
JULY 7, 2020
Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously. Revel Nail.
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5 Strategies to Increase Consumer Retention Rates in 2020
Pixlee
JUNE 15, 2020
As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. In 2020, your brand community wants to be heard. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.
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Why Social Commerce Will Rule 2020
Pixlee
MAY 28, 2020
Morphe’s UGC features reviews built in to match the product. One of the best ways to launch effective video content is through influencers and UGC. YouTube and other video channels like TikTok can be very impactful for sourcing and featuring UGC in your marketing communications, in addition to your own accounts.
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The Top Ecommerce Tools in 2020
Pixlee
AUGUST 5, 2020
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. You can also combine your collection of UGC with your automated emails.
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Influencer Fraud: Does It Still Exist in 2020?
Pixlee
AUGUST 12, 2020
But is influencer fraud as big of an issue in 2020? And so far, it hasn’t changed much in 2020. Tarte showcases influencer content alongside UGC to create an inclusive and diverse brand experience. The post Influencer Fraud: Does It Still Exist in 2020? Is Influencer Fraud on the Rise?
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What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?
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5 Brands Crushing Creativity on TikTok
Ignite Social Media
FEBRUARY 9, 2022
The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. Taco Bell Loves UGC. The brand leverages user generated content (UGC), all while including a diverse mix of original content. Glossier Embraces UGC & BTS.
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Inside the bubble: How player-generated content fuels awareness for the NBA
Sprout Social
OCTOBER 5, 2020
If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. — Adrian Wojnarowski (@wojespn) March 12, 2020. — Nathan Marzion (@nathanmarzion) March 12, 2020. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. The NBA has suspended the season.
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How to Prepare Your Brand to Get the Most Out of BFCM in 2020
Pixlee
OCTOBER 15, 2020
A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You should also look to use UGC across your social channels. Integrate Social Proof.
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New Social Networks & Features to Try in the New Year: What You Need to Know
Ignite Social Media
NOVEMBER 20, 2019
Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Need help launching your plan for 2020?
How the Travel Industry is Recovering in 2021 with Influencers
Pixlee
MAY 24, 2021
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. trillion dollars in export revenue.
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2019 Social Media Trends to Watch
Ignite Social Media
NOVEMBER 13, 2018
Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. If your brand does not currently leverage UGC, you may be wondering where to start.
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8 Reasons to Schedule Instagram Posts + Stories in 2020
Later
DECEMBER 23, 2019
We’re kicking of 2020 with our top reasons why you should schedule Instagram posts and stories to grow your business! . If that’s not enough, here are 8 more reasons why scheduling Instagram posts should be at the top of your 2020 to do list: Why Schedule Instagram Posts #1: Create a Cohesive Aesthetic. Link in bio: ?Instagram
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Welcome Julie Preis to Pixlee
Pixlee
DECEMBER 10, 2020
Eventually, that’s how I moved into social and user-generated content (UGC). After parting ways with Olapic in early 2020, I sought out some consulting gigs and independent opportunities. . I think that UGC opens the door to an authentic connection because it comes from the consumer actively engaging with the brand.
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How to Create an Adaptable Content Strategy with User-Generated Content
Pixlee
OCTOBER 16, 2020
2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar. How to get UGC?
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6 Challenges Brick and Mortar Retailers Need to Master Before 2020
Pixlee
OCTOBER 7, 2019
These 7 factors are playing a big role in physical retail’s survival in 2019 and looking forward to 2020. Feedback can come in the form of UGC. The post 6 Challenges Brick and Mortar Retailers Need to Master Before 2020 appeared first on The Pixlee Blog. Undifferentiated, boring, and irrelevant stores are surely dead or dying.
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5 Ways Businesses are Revolutionizing the No-Contact Shopping Experience
Pixlee
JULY 23, 2021
That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy. By using UGC, brands can not only revolutionize the no-contact shopping experience but increase their reach and sales, too. . The best part? It’s free content for brands. Live video shopping.
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
In one project — timed to welcome people back to travel following 2020’s pandemic-induced shutdown — she worked with four individual influencers who she asked to reach out to 10 influencer friends. That’s important because they’re a highly valuable user-generated content (UGC) resource.
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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams
Sprout Social
DECEMBER 16, 2020
Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. — Jeni's Splendid Ice Creams (@jenisicecreams) November 18, 2020. — Jeni's Splendid Ice Creams (@jenisicecreams) November 13, 2020.
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Why Brands Should Invest in a TikTok Strategy
Pixlee
OCTOBER 14, 2021
The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. TikTok for Business itself has only launched in June 2020. You’ve come to the right place. .
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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value
Ignite Social Media
OCTOBER 13, 2020
On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Rules @ [link] — Kraft Macaroni & Cheese (@kraftmacncheese) October 7, 2020. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. No purchase necessary.
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How to use data for content curation
Sprout Social
MARCH 4, 2021
— Semrush (@semrush) December 15, 2020. Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). Learn more [link] via @CrazyEgg ??. Why curate content?
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From awareness to acquisition: Creating a content funnel that converts
Sprout Social
OCTOBER 12, 2020
useFluent) May 17, 2020. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. — Mailchimp (@Mailchimp) May 28, 2020.
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A Straightforward Approach to User Generated Content that Connects
Buffer Social
JUNE 6, 2022
trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. ” and “Consumers find UGC 9.8x People trust people.”
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Social Spotlight: Adobe and How to Borrow from B2C
Sprout Social
FEBRUARY 27, 2020
Many B2C brands rely on user-generated content, or UGC, to supply them with a real-life look at how consumers are interacting with the brand and its products. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands. — Adobe (@Adobe) February 25, 2020. UGC can mean many things, especially in B2B.
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
HeatherBadenoch) December 9, 2020. Here are a few ways the streaming giant’s 2020 campaign built brand awareness, inspired customer loyalty, generated leads and compelled businesses to advertise on Spotify. Email marketing and in-app notifications alerted Spotify users that “Your year in music is here.” (@Dezpanther) December 2, 2020.
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15 Instagram Reels Ideas to Post Today
Later
SEPTEMBER 28, 2020
A post shared by ???????? » »» _ (@danielle.donohue) on Sep 18, 2020 at 1:18pm PDT. A post shared by Janelle Marie Lloyd (@waityouneedthis) on Sep 11, 2020 at 3:48pm PDT. A post shared by abby | digital designer (@abbydesign.co) on Sep 22, 2020 at 9:46am PDT. inspireconfidence #fallfashion #getreadywithme. THIS IS US.
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Stats to Know About Ecommerce & Retail Trends In 2021
Pixlee
JUNE 16, 2021
Sales in 2021 are expected to be nearly 27% higher than in 2020 – to rack up an astonishing $4.891 trillion worldwide. Total sales in 2020 on mobile devices reached $2.66 Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience! Ecommerce Isn’t Stopping.
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How Brands Can Approach Authenticity, Diversity, and Pride
Pixlee
JUNE 29, 2020
In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. With UGC and influencer marketing, they don’t have to. . This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically.
5 Ways to Collect Customer Feedback on Instagram
Later
JULY 15, 2020
A post shared by CALPAK (@calpak) on Jun 23, 2020 at 5:58pm PDT. A post shared by Brew Dr. Kombucha & Tea (@brewdr) on Apr 14, 2020 at 9:47am PDT. A post shared by GOLDE (@golde) on Mar 16, 2020 at 1:36pm PDT. HUNNIGAN † (@alivelikethewind) on Jun 8, 2020 at 12:53pm PDT. View this post on Instagram. The result?
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Social Spotlight: Michigan State University and creating community in this ‘new normal’
Sprout Social
APRIL 24, 2020
Since the closing of campus in March, MSU has relied on user-generated content (UGC) to share the stories of its now-geographically dispersed students and alumni. A post shared by Michigan State University (@michiganstateu) on Apr 8, 2020 at 2:06pm PDT. — Proud of you, Class of 2020 (@michiganstateu) April 10, 2020.
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7 Ecommerce Email Templates to Boost Conversions
Pixlee
JUNE 30, 2020
But in 2020, engaging your audience digitally is crucial. When used well, UGC combined with these ecommerce email templates will help boost conversions, and more importantly, build community with your database. . This email incorporates personalization and timely UGC by highlighting people’s work from home outfits. .
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)
Sprout Social
MAY 26, 2022
38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Amplify user-generated content (UGC). And UGC converts five times more than non-UGC. TikTok boasted 1.2 billion users at the end of 2021, and is projected to reach 1.5 billion by the end of 2022.
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The Brand Marketer’s Guide to Podcasting
Pixlee
AUGUST 2, 2021
In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. User-generated content (UGC) refers to any content created organically by a brand’s fans and customers.
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