Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. He was recognized as “Best Leader on Facebook” at the 2020 CSuite Digital Leadership Awards , but his social presence extends beyond the Mark Zuckerberg-owned platform. Conclusion.

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Sprout Social

JANUARY 14, 2021

. — sheeta verma (@sheetaverma) November 30, 2020. — Tara Robertson (@taraerobertson) December 29, 2020. — ella dawson (@brosandprose) June 18, 2020. As a leader, be a model for your direct reports by leading with authenticity and vulnerability, and let your junior marketers know it’s okay to make mistakes.

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. Adam Mosseri (@mosseri) December 10, 2020. 2020 was the year that sparked an uprising — people found their voice on social media and (thankfully) brands stepped in to support. We bet you are! Take @ritual for example.

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Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

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Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Why promote your business on social media?

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Sprout Social

DECEMBER 9, 2020

This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. Maybe we ARE the imposter, because we’re killing the meme. — Wendy's (@Wendys) October 15, 2020. — Wendy's (@Wendys) October 15, 2020.

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Sprout Social

AUGUST 11, 2020

— Liverpool FC (Premier League Champions ??) (@LFC) June 25, 2020. — NBA (@NBA) July 22, 2020. — Tottenham Hotspur (@SpursOfficial) July 19, 2020. — MLB (@MLB) July 22, 2020. — LA Clippers (@LAClippers) July 14, 2020. Embracing memes and humorous content. The takeaway?

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . But we’ve got some ideas! .

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . mosseri) December 10, 2020.

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Hootsuite

JULY 12, 2022

We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. — wint (@dril) July 15, 2020. Forget your marketing degree and crank out some dank, industry-related memes. — Wendy’s (@Wendys) February 27, 2020. There’s no formula for authenticity.

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Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. Adam Mosseri (@mosseri) December 10, 2020. 2020 was the year that sparked an uprising — people found their voice on social media and (thankfully) brands stepped in to support. We bet you are! Take @ritual for example.

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Social Media Strategy Meme Instagram 64

Hootsuite

MARCH 26, 2020

Social media isn’t just a good way to share memes and keep up with what’s trending. — HHS.gov (@HHSGov) March 23, 2020. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. — FEMA (@fema) March 21, 2020.

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. mosseri) December 10, 2020. 2020 was the year that sparked an uprising — people found their voice on social media and (thankfully) brands stepped in to support. We bet you are! pic.twitter.com/vA26LF6Bpm.

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Social Media Strategy Meme Instagram 52

Likeable

APRIL 19, 2021

The first NFTs were released in 2017, but the phenomenon really started taking off in 2020. When a tweet goes viral, it can easily be replicated; when a painting is sold, there isn’t always a way to prove authenticity. Mint memes, GIFs, and social media posts as NFTs. Another gamechanger?

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Sprout Social

NOVEMBER 29, 2022

From edgy social personas to posting fresh memes, storytelling takes many different forms. They’re super authentic and give a review from the perspective of their use cases.” It’s really impressive considering they post about breaking news, trending topics, social media memes , content from in-house creators, etc.

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Later

APRIL 21, 2021

Here’s are 7 ways to get more followers on Twitter: Use Images, Videos, Memes, and GIFs to Capture Attention. Tip #1: Use Images, Video, Memes, and GIFs to Capture Attention. Twitter is also a great place to have fun with visual memes. Twitter (@Twitter) November 17, 2020. Show Your Brand’s Personality.

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Hootsuite

FEBRUARY 18, 2020

For context, our Digital 2020 report shows that, on average, business accounts post content to their Instagram feeds 1.7 A post shared by SeaLegacy #TurningTheTide (@sealegacy) on Jan 25, 2020 at 7:11am PST. starbucks) on Jan 27, 2020 at 9:00am PST. Hear more from your 2020 #AerieREAL Role Model at #AerieREAL Life.

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Sprout Social

MAY 26, 2020

— New Basin (@NewBasin1) May 7, 2020. These developments, along with other trends in 2020 , have serious implications for marketers. — Scott Tobias (@scott_tobias) April 5, 2020. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? — Office of Nuclear Energy (@GovNuclear) October 20, 2020. How to find TikTok trends for your brand: Keep the focus on your audience and authenticity.

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Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust. 31 million active monthly users (2020).

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Later

MAY 28, 2021

When you visit Mattie’s profile, she immediately brings you in with her honest authentic captions and engaging stories. #2: Come for the social media tips, stay for the relatable memes. #4: And we can’t forget to mention how he was named in Fortunes’ 40 under 40 in 2020. #7: View this post on Instagram. 2: Jera Foster-Fell .

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Later

FEBRUARY 16, 2021

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. 1: Knix’s Community-building Campaign.

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Hootsuite

AUGUST 19, 2020

— Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. A post shared by Tourism Kelowna (@tourismkelowna) on Mar 25, 2020 at 5:30pm PDT. — Destination BC (@HelloBC) April 14, 2020.

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Buffer Social

DECEMBER 3, 2020

Everyone is talking about it, so I made a meme from a picture of the cast to promote one of our grant programs. A lot of STUFF is going on in this land of 2020. Be authentic and make it work for you. A lot of STUFF is going on in this land of 2020. link] — Buffer (@buffer) December 3, 2020.

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Communities Engagement Community building Instagram 81

Hootsuite

JANUARY 22, 2020

Tip : If you don’t have time or budget for high-production content, consider user-generated content , memes , or quick and beautiful images. Get the template now! — Netflix US (@netflix) January 15, 2020. People appreciate authenticity and want to feel like a real person is engaging with them.

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agora pulse

JANUARY 13, 2021

Digital marketing, specifically social media, skyrocketed in 2020 with consumers stuck at home and physical stores closed. Audiences are looking for authentic content that speaks to them and connects them to a brand. Adding the real photo and tag for the speakers really boosts authenticity. billion users by 2025. Tell a story.

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Later

NOVEMBER 28, 2019

2019 has seen a shift towards authentic and mindful content, with a whole spate of new features to make Instagram Stories more instantaneous and engaging. Instagram Year in Review 2019 #3: Lady Gaga & Bradley Cooper Inspire a Meme Trend. So what does this tell us? View this post on Instagram.

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Sprout Social

MAY 26, 2022

38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Be authentic, stay consistent in your brand voice and values, and humanize your account, if possible. Making sure you look authentic to TikTok without being too deceptive is also key.”. TikTok boasted 1.2 Research trends.

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Later

JUNE 11, 2021

According to Twitter’s Letter to Shareholders , Q4 of 2020 saw a 27% increase in YOY (year-over-year) monetizable daily active usage. Popular beach destination South Walton, Florida uses Fleets to share content that is more organic, personable, and authentic. The takeaway? let us know what you think. let us know what you think.

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Hootsuite

APRIL 28, 2020

Be authentic. Some brands may be worried that participating in a dance craze will make them look like the Steve Buscemi meme: The trick is to be genuine. For example, NY Fashion Week (which invited a number of TikTok creators to its 2020 shows ) created a special photo booth filter to accompany the events.

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agora pulse

DECEMBER 13, 2018

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). In fact Global research firm Gartner predicts that chatbots will power 85% of customer service interactions by 2020. And they can seriously boost your revenue.

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Keyhole.co

OCTOBER 14, 2020

TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. Another way to jump on trends, even while using your own audio, is to see trending video memes and styles, then incorporate those ideas into your own video. Musical.ly

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Later

MARCH 29, 2020

A post shared by V E T T A (@vettacapsule) on Mar 15, 2020 at 2:05pm PDT. A post shared by Anthropologie (@anthropologie) on Mar 29, 2020 at 12:04pm PDT. A post shared by Anthropologie (@anthropologie) on Mar 27, 2020 at 6:39pm PDT. A post shared by Woodlands House (@thewoodlandshouse) on Mar 29, 2020 at 12:50pm PDT.

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Social Media How To Instagram Influencer 110

Pixlee

OCTOBER 12, 2020

Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. Plus, these can be used in promo campaigns to show authenticity. A post shared by PlayStation (@playstation) on Sep 16, 2020 at 5:12pm PDT. Visit PlayStation.Blog for pricing and launch details.

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Hootsuite

MAY 6, 2020

— TransLink BC (@TransLink) May 2, 2020. Getting a lot of retweets from a funny meme is great— but did any of those translate to conversions or sales? use images and videos, winning fans and connecting with followers requires an authentic, appealing voice. Still searching for your authentic voice on social?

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Hootsuite

JULY 26, 2023

This feature helps you engage your audience and can give you a major step up when it comes to brand authenticity. Group chats are a great way to share content or talk with a small group of people (and send memes, obvs). Instagram Live Make serious connections (in real time) using Instagram Live. Seriously, who needs that?)

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