Buffer Social

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” This increasing demand for authenticity in content creation is a key driver, with users gravitating towards creators who share genuine experiences and perspectives.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Bill Hartzer

MARCH 5, 2024

Moreover, social media emerges as an accessible avenue for cheap entertainment (20%), offering a plethora of content ranging from memes to videos, all readily available at the swipe of a screen. However, beneath the surface lies a palpable undercurrent of discontentment.

Social Media 95

Social Media Survey Meme Sentiment 95

Keyhole.co

JULY 5, 2023

Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections). By sharing this authentic side, you foster transparency, allowing viewers to better connect and relate with your brand.

Instagram 52

Instagram Meme Tips Marketing 52

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. BTS content can support all three consumer desires while building brand authenticity. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

Campaign 91

Campaign Content Upcoming Authentication 91

Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. In fact, there are several accounts dedicated specifically to memes and other brand accounts that bring them into their marketing strategy.

Trends 93

Trends Instagram Meme Authentication 93

Buffer Social

DECEMBER 21, 2023

I think this one did so well because of a combination of things: it used a trending meme format (from CapCut, which has made coming up with TikToks so much easier!), Don’t do a trend if it’s not authentic to you and your brand. We use views to gauge our success on the app. Here’s how.

Social Media 97

Social Media Content Meme Metrics 97

Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

Meme 108

Meme Marketing Hashtag Campaign 108

Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular.

Trends 110

Trends Instagram Meme Badge 110

Social Media Strategies Summit

APRIL 11, 2024

Instead of only posting promotional videos and memes, this beauty brand enriches its content strategy with educational videos. Don’t Forget UGC Finally, as you explore ways to up your e-commerce social media marketing game in 2024, remember to prioritize authenticity when producing posts to distribute on social platforms.

Social Media 226

Social Media Tips Marketing UGC 226

Hootsuite

JULY 12, 2022

We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. Forget your marketing degree and crank out some dank, industry-related memes. There’s no formula for authenticity. It’s silly, human, and oh, so authentic. link] pic.twitter.com/n6mE2XPLaE. Source: Oatly.

Brands 114

Brands HootSuite Module Meme 114

agora pulse

FEBRUARY 11, 2020

The end result is the platform-wide creation of video memes and creative marketing content. . Users can create fun, short video versions of their favorite online jokes or memes by tapping Reels’s extensive music catalog. . Focus on being your authentic self rather than trying to appear perfect all the time. .

Instagram 146

Instagram Meme Upcoming Authentication 146

Sprout Social

JANUARY 14, 2021

As a leader, be a model for your direct reports by leading with authenticity and vulnerability, and let your junior marketers know it’s okay to make mistakes. Or the Marlins Tweet based on a timely and popular internet meme that garnered over 15,000 Likes. not rn pic.twitter.com/QmRCRsOVfY.

Organization 96

Organization Meme Proposal Report 96

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. If you have an authentic connection with your customers, they’ll enjoy seeing their photos featured on your page. Memes are an easy and popular way to be funny on social. For memes, pair it with a short, witty caption.

Social Media 142

Social Media Meme HootSuite Influencer 142

Ignite Social Media

APRIL 2, 2020

Authenticity matters here, so let your hair down! Washington Post (tiktok.com/@washingtonpost): A newspaper dating back to 1877 isn’t a brand you’d expect to find on TikTok, but they’ve made it work by being authentic and on top of trends. What is TikTok?

Marketing 217

Marketing Authentication Trends Feed 217

Buffer Social

OCTOBER 23, 2023

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to build and maintain a more engaged and authentic community. Explore this verification process to boost your brand's credibility on Meta platforms.

News 71

News Social Media Airlines Collaboration 71

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. That’s why social listening is the most valuable way to mitigate risk.

Social Media 75

Social Media Banking Brands Sentiment 75

Social Media Strategies Summit

OCTOBER 21, 2021

Simply put, it looks a lot like most people’s Instagrams –– full of photos of food, memes, quotes, and pictures of herself, her friends, and family. And she does it all while maintaining an authentic online presence. Perhaps the most significant overall takeaway is the importance of authenticity. Conclusion.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Likeable

MARCH 26, 2019

Memes : TikTok even has its own meme videos that simply catch on. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products.

Meme 111

Meme Marketing Authentication Feed 111

Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. You can use images to create helpful tips, show off your products, or even just share a funny meme. That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring real content from its users.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

AUGUST 7, 2023

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. It’s a new era of social media , all about authenticity and community—which will look different across platforms.

API 93

API Social Media Management Platform Instagram 93

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Hootsuite

MAY 18, 2023

79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Be authentic Short-form video content is all about authenticity. High-production value is less important than creating an authentic connection with viewers. jasonderulo Do u wanna see the results??

Video 112

Video HootSuite How To UGC 112

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Before you rush to film a video to participate in whatever sound or meme is going around, consider how it might come across to your audience.

Video 76

Video Film Meme Trends 76

Sprout Social

DECEMBER 9, 2020

This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. Maybe we ARE the imposter, because we’re killing the meme. The meme started trending around late September and early October of 2020.

Trends 127

Trends Hashtag Meme Sports 127

Sprout Social

FEBRUARY 2, 2023

Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Keep your videos as authentic as possible. Not just trending sounds and memes, but the topics people are talking about. Listicles are also high-performing videos.”

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

NOVEMBER 29, 2022

From edgy social personas to posting fresh memes, storytelling takes many different forms. They’re super authentic and give a review from the perspective of their use cases.” It’s really impressive considering they post about breaking news, trending topics, social media memes , content from in-house creators, etc.

Social Media 92

Social Media Brands Meme Real Estate 92

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Likeable

FEBRUARY 12, 2020

Since then, the Flyers have used Gritty as a way to join topical and trending conversations in an authentic, ownable way without selling out. The network mostly posts funny sports videos and reshares content from individual teams, much of which centers around current memes and events (like this video of the viral standing broom trick).

Sports 66

Sports Brands Authentication Meme 66

Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. But it’s important not to rely solely on TikTok’s promotional tools: Because we know that the app’s user base values authenticity and transparency , you want your content to feel as in-world as possible.

Organization 74

Organization Strategy Meme Trends 74

Buffer Social

MAY 8, 2019

We’re about living at authentic life.”. The content Ugly creates is a mix of memes the team produces internally and professionally shot images, but Zenner believes that the amount of money you spend on content creation doesn’t tend to correlate with results. The team also keeps a close on on Reddit for the latest memes and trends.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

Brands 114

Brands Sentiment How To Analysis 114

Social Media Strategies Summit

SEPTEMBER 14, 2023

People are posting memes, people are posting selfies, they’re posting Reels and TikToks, and there’s such a mishmash of stuff. Bari agrees: “Your iPhone is your best friend.” She stresses that marketers shouldn’t worry about trying to curate an aesthetically flawless feed. The imperfect feed is what’s perfect.

Content 130

Content iPhone Sports Remix 130

Sprout Social

NOVEMBER 11, 2019

Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. For example, brands trying to post a months-old meme might be seen as out of touch. Make your advertising more authentic via influencers. Emphasis on authenticity? Put your brand’s sense of humor front-and-center.

Marketing 89

Marketing How To Authentication Discount 89

Hootsuite

SEPTEMBER 17, 2019

Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” And, as Instagram explains on its website , your account must also be: Authentic. Instagram says it does not verify general interest accounts like meme roundups.

Instagram 111

Instagram Badge How To Authentication 111