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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. But still. I think it’s a perfect match.

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Use Instagram Memes to Increase Customer Engagement (and Share Your Sense of Humor)

agora pulse

Should your brand or agency publish memes? Find out why this content performs so well and how you can improve engagement with Instagram memes. As a photo- and video-based social media platform, Instagram requires eye-catching visual content. Memes could hold the answer to your agency or brand. They prompt tagging.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.”

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. However, social media managers can rest assured that we’ve shared the demand we’re already seeing among our customers.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat.

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Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. Create a pattern in your Instagram feed of tweets and memes versus product or stock photos.

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