Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category. About the Shorty Awards.

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Social Media Case Study Retail Study 129

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

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Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

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Social Media Case Study Retail Study 86

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. A post shared by Halo Top Creamery (@halotopcreamery) on May 22, 2017 at 10:30am PDT. So far they’ve avoided any major scandals and have actually had more positive publicity in 2017.

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Social Media Airlines UGC Campaign 87

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

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Retail Curation Hashtag Fashion 69

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Does product pricing influence the purchase decisions of your customers? According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.

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Retail Discount Loyalty Data 217

Sprout Social

MAY 3, 2022

From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. While they have a large presence on platforms like Instagram and Twitter, they are one of the few brands that are partnering with cannabis influencers and creators on TikTok to spread awareness of their brand.

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Social Media Brands Content Guidelines 87

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. These ads tend to trigger consumers to get started with their Christmas shopping ; it is undoubtedly, the busiest and most profitable time of the year for retailers. Santa’s coming!!

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Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

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Types Influencer Brands Fashion 40

Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. They even have a LinkedIn page called Savage x Fenty — their retail and fashion sister brand, which has over 50,000 followers. Fenty Beauty frequently collaborates with other celebrities, influencers, and noteworthy brands.

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Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. They even have a LinkedIn page called Savage x Fenty — their retail and fashion sister brand, which has over 50,000 followers. Fenty Beauty frequently collaborates with other celebrities, influencers, and noteworthy brands.

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Social Media Strategy YouTube Trends 52

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 What factors influenced gift purchase decisions? What factors did not score as high but still influenced users? It’s clear from the 2016 data that different influences impact purchasers differently. That includes $122.9

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Pixlee

NOVEMBER 13, 2018

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. In 2017, Cyber Monday spending in the US reached an all-time high of 3.36

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The Realtime Report

OCTOBER 8, 2019

After all, research shows that 86% of sales in retail are happening within actual stores. This percentage has increased immensely, only yielding about 15% of customers back in 2017. As a result, it is clear just how much smartphones have influenced the brick and mortar shopping experience.

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Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. is an outdoors and sporting goods retailer. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Plan ahead.

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Strategy Social Media Hashtag ROI 92

Buzzlogix

NOVEMBER 27, 2017

Approximately 96% of marketers invested in video marketing in 2017, as told by these statistics and facts from UK website builder. Of total online retail sales, 14% are currently influenced by videos and that segment is growing sharply year on year. Video is also driving commerce on the Internet to even greater heights.

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Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. In fact, eMarketer discovered less than 50% of brands are actively on Instagram.

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Instagram Brands Collaboration Hashtag 71

Oktopost

NOVEMBER 4, 2019

Often, you hear about them being involved in hacking incidents or trying to influence people on social media. According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Bots on the internet get a bad rap. But here’s a fun fact: customers also really like talking to chatbots.

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B2B API Facebook Survey 106

ProBlogger

OCTOBER 25, 2016

You have what’s called ‘emotional influence’. In three years they have built a $10m business all thanks to a strategy to use influencers and celebs to spread the word. Who will you be approaching in 2017 and beyond to advertise on your blog? No brand or traditional advertiser has this. Take Aussie start-up HiSmile for example.

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Pixlee

JULY 3, 2019

Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. Carnival Cruises.

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UGC Brands Apparel Content 59

Sprout Social

MARCH 13, 2017

There’s less outside influence on your decision. Influencer or celebrity endorsements. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% A post shared by Orangetheory Fitness (@otheoryfitness) on Mar 8, 2017 at 5:30am PST. Customer testimonials.

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Conversation How To Review Influencer 110

Writtent Blog

JULY 10, 2013

58% of mobile consumers have used their smartphone for shopping while in a retail space. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. trillion by 2017. 77% of US specialty retailers offer a mobile-optimized website, a 5% increase from 2012. Source : L2 ).

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Pixlee

DECEMBER 29, 2017

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group. HT-NEXT : San Diego, CA (March 12-14 2018).

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Travel Conference Tourism Forums 40

Pixlee

NOVEMBER 1, 2021

Influencer marketing is one of the most effective ways for brands to ignite community engagement and drive sales. When launching and promoting a product or a brand, marketers often ask, “How should I reward an influencer for participation in our campaign?” Ultimately, influencer pay is influenced by a multitude of factors.

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Influencer Affiliate marketing Price Blogger 82

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Brian : In September of last year, Instagram announced their business community has grown to 2 million advertisers , up from one million advertisers back in March of 2017. Let’s kick off the show!

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Instagram Strategy Tips How To 75

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.

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Social Media Strategy Marketing Retail 161

Later

SEPTEMBER 12, 2019

It can be as simple as an influencer tagging a product in an Instagram Stories post, or a YouTube beauty tutorial featuring a brand’s new collection. . 51% of millennials say that user-generated content from strangers is more likely to influence their purchase decisions than recommendations from friends, family, and colleagues.

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UGC Content Instagram Hashtag 60

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. View this post on Instagram.

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Campaign Retail Loyalty Marketing 134

Audiense

DECEMBER 19, 2016

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area.

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Trends Marketing Forums Microsoft 60

Ignite Social Media

DECEMBER 12, 2017

If you have a retail location, go in-store and get some content! Whether you’re hosting an annual event that everyone and anyone will be at or you’re getting ready to host several influencers on-site to shoot a video, take advantage. We’ll start with Carusele’s specialty service -influencers. On-Site Content Development.

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Social Media Content UGC Influencer 239

Convince & Convert

NOVEMBER 2, 2023

Take fast-fashion retailer Boohoo. By investing in influencer marketing, based on an understanding of their target market at what they want to see. Alongside this, they’ve used social media to hone a fun and laid-back brand tone and consistently engaged their audience with pop culture references and relatable content.

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Brands Apple Case Study Fashion 78

SalesChoice

JANUARY 12, 2017

In addition, organizations of all sizes are following the lead of business-to-consumer (B2C) retailers such as Amazon.com by making smarter use of data analytics to predict customer purchasing or churn, increase sales, and deepen relationships. In other words, customers today, simply want it all – or everything.

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B2B Analytics Data Patterns 22

Hootsuite

MARCH 2, 2023

Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. Influencers often share their personal views and opinions on their channels. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP.

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Social Media Brands HootSuite Policies 97

Rebekah Radice

NOVEMBER 24, 2017

You can even filter by influence if you’re short on time and looking to activate a certain segment. Denny’s (@DennysDiner) November 8, 2017. Reach New Leads By Engaging with Influencers. When you collaborate with an influencer with similar goals as yours, you get a chance to tap into their immense reach and influence.

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Hashtag Influencer Trends Industry 138

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Make a genuine connection with influencer marketing. But how effective are influencers for your business? Find out more about influencer marketing. Still not convinced?

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Trends Strategy Tips Meme 122

Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives. For example, Lowe’s, a U.S.

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Instagram Template Templates Price 75

Sprout Social

AUGUST 3, 2022

Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera. As a result, the big-box retailer needed to take several steps to regain the trust of its customers and the public. In 2017, the wrong movie was announced as the winner of the Best Picture category at the Oscars. This was Dope

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