Hootsuite

SEPTEMBER 24, 2022

I’m a Métis woman and lawyer who has been the CEO of the Native Women’s Association of Canada (NWAC) , the largest organization representing Indigenous women in Canada, since 2017. If you are a national brand, turn the spotlight back on the First Nations communities. Yes, September 30 is a sombre day of remembrance.

Communities 101

Communities Brands Instagram HootSuite 101

Buffer Social

AUGUST 7, 2017

In episode #55 of The Science of Social Media , we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today. 5 Exciting Social Media and Marketing Trends to Know in 2017. Slack Communities. Let’s dive in! Messenger Bots.

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Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram.

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Influencer Instagram Tips Marketing 69

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! Influencer Tip. more retweets.

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Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

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Writtent Blog

JULY 5, 2016

So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. According to 25 Experts). Donna Moritz.

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Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Make relationships with online media, bloggers and influencers. Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’

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Training System Skills Engineering 40

Audiense

DECEMBER 19, 2016

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area.

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Trends Marketing Forums Microsoft 60

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. Welcome to IGTV.

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Trends Social Media Instagram Influencer 142

agora pulse

FEBRUARY 22, 2020

A 2019 study by Gartner reported that marketing leaders planned to spend 26% of their marketing budget on marketing technology in 2020 , making it the single largest area of investment for marketers, followed by labor, agencies, and paid media. Great content, catchy design, solid branding, and community interaction always come first.

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Social Media UGC Tips CPM 175

Social Media Strategies Summit

OCTOBER 30, 2019

But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. According to a recent Pew Research study, 69% of adults report using Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). Source: Pew Research.

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Brands Facebook Journal Issues 108

Ignite Social Media

APRIL 30, 2018

One update that community managers should be aware of is Facebook will soon require ‘large’ Pages to verify the identities and locations of the people managing their accounts for Facebook and Instagram. Snap Is Losing Influencers, While Instagram Gains Them. YouTube and Twitter also seem to be losing ground with influencers.

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Social Media Privacy YouTube Aggregator 97

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks , to finding your best times to post. Engage influencers who shared your content.

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Analytics Report Data Social Media 110

Sprout Social

APRIL 18, 2017

You still need to check in on messages and your community. If you know that you have four Tweets going out daily, then you can spend more time responding to questions and connecting with your community. What if you manually compile a weekly social media report? P.S. We offer automated emails on reports. Saves time.

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Social Media Brands Startup RSS 102

Audiense

DECEMBER 21, 2017

Over the past year, we have touched upon identifying the most relevant influencer s for a given audience on multiple occasions. From the different types of influencers to our methodology of identification, we have scratched the surface of it all. Methodically identifying influencers. Methodically identifying influencers.

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How To Influencer Comparison Upcoming 88

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. TechCrunch reported twttr’s first users were sending breaking life updates like: “Cleaning my apartment” and “Hungry.” (My, This moment essentially marked the beginning of social media influencers.

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agora pulse

SEPTEMBER 30, 2020

Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends. If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content. The seasonality-based strategy will work even better if you include influencers.

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Social Media Management Social Media Tips Content 187

Hootsuite

APRIL 7, 2022

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. But other communities use the video, audio, and text features to chat about all kinds of topics, from dating shows to sports. But since then, enthusiasm has waned. In a single quarter, Twitch users watched 5.44

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Platform Social Media Reddit Hosting 142

Likeable

APRIL 19, 2021

The first NFTs were released in 2017, but the phenomenon really started taking off in 2020. According to a NonFungible report , the total value of NFT sales tripled to over $250 million, and in the first quarter of 2021, that number increased by 2,627%. Collaborate with artists and influencers.

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Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Though the “what” to communicate remains constant, the “how” to communicate is constantly changing.

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Press Release Trends Blogger Eventful 100

Hootsuite

FEBRUARY 5, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Facebook launched Groups for Pages in 2017, and last year the company let brand pages join Private Groups. New features will also be introduced to support different communities. Find them here.

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Trends Facebook Groups Groups 145

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

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Template Templates Trends Content 167

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? The tool also allows you to create a colorful status report, export your report to Excel, or automatically produce an infographic-style report. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. Talkwalker Alerts.

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Tools BuzzStream Marketing Template 40

Hootsuite

JANUARY 31, 2022

After an unexpected pause in 2017, Twitter is once again verifying accounts. Industry influencers. Join Twitter communities. Communities are ongoing conversations and groups of Tweets organised around a specific interest and hashtag, e.g. #MotivationMonday, #WednesdayWisdom, #B2BContent. Work with influencers.

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Twitter Tips How To HootSuite 145

Buffer Social

DECEMBER 5, 2016

So, here’re 10 of the best social media SlideShares of 2016 to enhance your social media marketing in 2017. 10 Best Social Media SlideShares to Enhance Your Social Media Marketing in 2017. For reporters to want to cover news about your business, they need an attractive headline for the news. via 500 Startups ). How to wow!

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Social Media Hubspot Advertising Airlines 40

Buffer Social

SEPTEMBER 20, 2018

Globally, more than 500,000 Halloween events were planned on Facebook in 2017. Total spending for Halloween 2017 was expected to hit $9.1 For example, Luxy Hair created a video showcasing a holiday hairstyle in November 2017. When people come together to celebrate Halloween, they love to share their experiences on social media.

Small Business 98

Small Business Campaign Content Eventful 98

Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. So hiring an influencer for an Instagram takeover might not be in the bag.

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Instagram Hashtag Metrics Marketing 66

Buffer Social

NOVEMBER 16, 2016

As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools.

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Tools Social Media Curation How To 40

Hootsuite

FEBRUARY 3, 2020

Social media guidelines are also different from community guidelines, which set the rules for public engagement with your account or group. To combat online abuse, the Royal Family shared its own community guidelines last year. Tell people how to report issues they may have seen or experienced. Want to learn more? Inclusivity.

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Guidelines Social Media Policies How To 143

Socialmedia.biz

OCTOBER 29, 2016

While you may not have the resources to hire a social-media firm to take the helm, you can certainly learn from the blogs, articles and tweets of experienced social influencers. What follows is a list of 10 such influencers. And Forbes named her one of the Top Ten Social Media Power Influencers.

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Influencer Social Media Resources HootSuite 60

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce.

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Social Media Crowdsourcing Privacy Comparison 139

Later

JULY 24, 2020

By April 2017, Instagram Stories hit more daily active users than Snapchat had in total. . A study by Fohr and Later found that influencers shared 18% less feed posts from 2016 to 2019. . Facebook Stories and Whatsapp Status both launched in 2017, likely expedited by their close affiliation to Instagram. .

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Instagram Authentication Features Mobile 85

Sprout Social

AUGUST 12, 2020

Incredibly, the brand reported that the content was generating 87% open rates vs. the typical 15-20% from emails. It turns users’ daily physical activity into a community builder by inspiring a little friendly competition among their social connections. Partner with influencers. BONUS TIP: Find your greatness.

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How To Apparel Influencer YouTube 128

Unmetric

SEPTEMBER 10, 2019

PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. One such campaign from 2018 was the #PlayStationClassic, a comeback collection of PlayStation’s classic games, which garnered the most engagement from the gaming community. Dior (@Dior) September 22, 2017. Armani (@armani) October 2, 2017.

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Brands Twitter Fashion Ensembli 123

Unmetric

SEPTEMBER 27, 2019

For instance, take their back-to-school campaign launched in 2017. It is also interesting to note that Nike has deleted a lot of its posts and videos on Facebook from 2017-18. With captivating images, videos, and killer influencer campaigns this brand has captured the hearts of 27 million followers (and counting!). You may ask.

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Brands Facebook Campaign Sports 96

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Here’s what you need to know about Snapchat Stories.

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Social Media Brands Content Real Estate 121

Hootsuite

MAY 7, 2020

Chinese spend roughly one-third of their online time one the app and posted an average of 68 million videos a day in 2017. Kwau, a Tencent-backed video app, has a reported 7 million daily active users in Brazil. AppAnnie reports 375% growth in the U.S., On Douyin, there are influencers with even more followers.

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Marketing Statistics Hashtag Startup 145