Awario

OCTOBER 29, 2020

IT, the movie directed by Andy Muschietti, was released in September 2017. But also, an outstanding marketing campaign that promoted the movie - and that's what we'll explore in this article. As you probably know, it involves a scary ass clown, a bunch of kids, a small town, fear, darkness, and blood.

Campaign 97

Campaign Marketing 97

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Consultant 100

Consultant Skills Research Industry 100

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Razor Social

DECEMBER 20, 2017

So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017. 101 Marketing Tools and Technology Tips for 2017. Best Podcast Software and Tools.

Curation 95

Curation Influencer Analytics LinkedIn 95

The Realtime Report

FEBRUARY 11, 2017

Social Media Marketing Tips For 2017. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Research shows that in 2016 14% of marketers tried live video in their campaigns. This looks set to rise to 43% in 2017. This looks set to rise to 43% in 2017.

Social Media 70

Social Media Tips Marketing Loyalty 70

Meltwater

DECEMBER 21, 2018

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.

Campaign 123

Campaign Social Media Marketing 123

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Strategy 111

Strategy Facebook Marketing Metrics 111

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Campaign 149

Campaign Marketing B2B Conference 149

Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. More Live Video. Expect the Unexpected.

Trends 60

Trends Social Media Marketing Influencer 60

Audiense

SEPTEMBER 6, 2017

As for online promotional efforts, Twitter seems to be the ideal channel to launch a promotional campaign. Monitored from May 22 to September 4, 2017. The post Twin Peaks 2017: Using the data to create the next big TV sensation appeared first on Audiense. Where is the audience online?

Data 115

Data Film Influencer Report 115

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 164

Campaign Social Media Sentiment Class 164

Jon Loomer

FEBRUARY 12, 2024

They consider it a “true prospecting” campaign and only go after completely new customers. Too Narrow When Optimizing for Conversions Many advertisers treat targeting like it’s 2017. But Advantage+ Shopping Campaigns go even further. This is missing a golden opportunity. Meta does it all automatically.

Advertising 183

Advertising Campaign Cost Conversation 183

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 11, 2017: Social Media Trends for 2017. Sprout Product Focus: Social CRM.

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports? Intended Audience.

Course 40

Course Facebook Social Graph URL 40

Webbiquity SMM

NOVEMBER 15, 2022

TikTok was launched globally just five years ago, in the fall of 2017. Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. taking new courses and certifications for self-development.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

MAY 12, 2021

2019: B2B Marketing’s ‘Most Commercially Successful Campaign’ Silver Award. 2019: UK Content Awards ‘B2B Content Campaign of the Year’ Award. 2019: B2B Marketing’s ‘Top 20 Women in Technology’ 2017: B2B Marketing’s Runner-up ‘Best Use of Live Event Marketing’ Award. 2017: Atos’ ‘Best Global Marketing Campaign’ Award.

B2B 117

B2B Apple Team Campaign 117

Devumi

AUGUST 28, 2017

With just four months left until the end of 2017, brands are now in the rush to plan out their year-end marketing campaigns. The post Get Your Marketing Campaigns Ready With Twitter’s September Event Calendar appeared first on Devumi. Twitter gives them a hand with the release of its September events calendar.

Eventful 60

Eventful Campaign Marketing Twitter 60

Pixlee

DECEMBER 15, 2016

If you want to learn more about social media marketing, 2017 is jam-packed year of insightful top social conferences. In this post, you will find a list of the top 10 social media conferences for 2017 with top notch speakers covering a wide variety of topics from influencer marketing to shoppable Instagram.

Conference 42

Conference Social Media Trends Forums 42

Pixlee

MAY 31, 2017

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. From social media to email campaigns, marketers are creating targeted, curated storefronts of their products in online advertisements.

Trends 54

Trends Metadata Brands Retail 54

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. This whole campaign is a fantastic example of thought leadership on social media. Image source . Or something else entirely?

Education 264

Education Examples Social Media Meme 264

Unmetric

MAY 31, 2018

In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. We took a look at their social media profiles on Facebook, Twitter and Instagram from January 1, 2017 to December 31, 2017 to uncover their strategies. 18 Million.

Social Media 103

Social Media Comparison Campaign Instagram 103

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. — Burger King (@BurgerKing) March 31, 2017. — Burger King (@BurgerKing) April 1, 2017. They took to Twitter in 2017 to publicize a fake product – dash charging for humans. Introducing WHOPPER™ Toothpaste.

Social Media 113

Social Media Analysis Instagram Campaign 113

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. Over to You.

B2B 217

B2B Brands LinkedIn Influencer 217

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

Campaign 67

Campaign UGC Apparel Content 67

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

Campaign 68

Campaign Retail Analysis Blogger 68

Socialmedia.biz

JUNE 17, 2018

3 steps to creating a successful $100 Facebook campaign. Most Facebook ad campaigns are geared toward increasing the following specific key performance indicators (KPIs): Reach – How many people in your target audience saw your ad? Tricks for creating a successful campaign quickly. Step 1 – Find your target.

Campaign 71

Campaign How To Facebook Adwords 71

ProBlogger

APRIL 19, 2017

Behind The Book Campaign: How to Sell 30,000 Copies in Six Weeks. What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. The following posts have helped me immensely: From Zero to 35,000: How I Built A Big Email List Exclusively About Books I Liked. Over To You.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year.

Retail 109

Retail Sentiment Project Instagram 109

Meltwater

NOVEMBER 21, 2017

The temperatures are dropping quicker than holiday PR campaigns. Whichever tradition you ascribe to, whether… Read More.

Eventful 91

Eventful Campaign 91

Buffer Social

JANUARY 19, 2017

Do you have big goals you’d like to achieve in 2017? I hope this helps in your 2017 planning and maybe even provides a little inspiration. In certain campaigns, we might be focusing on only one or two of these goals, while in other campaigns, three or four of them might be a top focus. We do, too.

Social Media 40

Social Media Community building Metrics Communities 40

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 60

Campaign Social Media Sentiment Consultant 60

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Before we dive into the guidelines used by marketers, agencies, and influencers, I would love to briefly cover the factors that affect the cost of each influencer marketing campaign. for their campaigns. Or how much you should be paying an influencer? Engagement.

Cost 111

Cost Influencer Social Media Marketing 111

Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. If you thought 2017 was the year of video, think again. In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Messenger usage grew significantly in 2017.

Strategy 133

Strategy Social Media CPC Influencer 133