Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. The storytelling options provided by 360 degree photo, video, and VR experiences will most certainly be a factor in 2017 social media campaigns.

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Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Razor Social

DECEMBER 20, 2017

People love reading about marketing tools! So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017. Best Podcast Software and Tools.

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Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

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Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. We marketers fall into this trap an awful lot.

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Meltwater

DECEMBER 21, 2018

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.

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Devumi

AUGUST 28, 2017

With just four months left until the end of 2017, brands are now in the rush to plan out their year-end marketing campaigns. The post Get Your Marketing Campaigns Ready With Twitter’s September Event Calendar appeared first on Devumi.

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Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. TikTok was launched globally just five years ago, in the fall of 2017.

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Social Media Management Skills Social Media Metrics 227

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

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Campaign Social Media Hashtag Trends 52

Audiense

SEPTEMBER 6, 2017

Instead of the traditional approach of using renowned TV composers why not venture into the world of influencer marketing and identify a relevant micro-influencer ? As for online promotional efforts, Twitter seems to be the ideal channel to launch a promotional campaign. Monitored from May 22 to September 4, 2017.

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Data Film Influencer Report 115

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. 6 factors that affect the cost of influencer marketing. for their campaigns. I’m like you. Engagement.

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Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 11, 2017: Social Media Trends for 2017. Sprout Product Focus: Social CRM.

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Jon Loomer

FEBRUARY 12, 2024

They consider it a “true prospecting” campaign and only go after completely new customers. Too Narrow When Optimizing for Conversions Many advertisers treat targeting like it’s 2017. But Advantage+ Shopping Campaigns go even further. This is missing a golden opportunity. Meta does it all automatically.

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Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. More on Catherine Dutton.

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Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. Or something else entirely?

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Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Social Media Marketing.

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agora pulse

APRIL 4, 2017

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. This new take on word-of-mouth marketing can be incredibly effective. This new take on word-of-mouth marketing can be incredibly effective. The concept behind it is pretty simple.

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Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. New Instagram Features for Marketers. Click To Tweet. Extended Stories.

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Instagram Marketing Analytics Influencer 163

Socialized

AUGUST 26, 2017

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. What is social media marketing? How it can work for you.

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Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports? Intended Audience.

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Pixlee

DECEMBER 15, 2016

If you want to learn more about social media marketing, 2017 is jam-packed year of insightful top social conferences. Going to social media marketing conferences can help you to gain an edge over competitors and give you the opportunity to meet other social media marketing wonks like yourself!

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Pixlee

MAY 31, 2017

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. Brands are finding new ways to collaborate with customers to strengthen their marketing. Increasingly, we are seeing subscriptions stores such as Sling, WSJ, and Legal Zoom take over market share.

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Trends Metadata Brands Retail 54

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Unmetric

MAY 31, 2018

In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. We took a look at their social media profiles on Facebook, Twitter and Instagram from January 1, 2017 to December 31, 2017 to uncover their strategies. 18 Million.

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Social Media Comparison Campaign Instagram 103

Unmetric

APRIL 2, 2019

We believe it will provide other brands inspiration for their own creative briefs and campaigns. But in 2017, things changed. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. While these posts are well-received on Facebook , only a small number of people engage on Twitter.

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Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan.

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Campaign Social Media Metrics Trends 111

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.

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Socialmedia.biz

JUNE 17, 2018

Whether you’re a bootstrapping entrepreneur, a product owner testing a new market, or just a savvy marketer, Facebook ads provide a golden opportunity for advertisers to reach a highly targeted audience at a fraction of the cost of other marketing efforts. 3 steps to creating a successful $100 Facebook campaign.

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Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Under Armour.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Meme Marketing Hashtag Campaign 107

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. — Burger King (@BurgerKing) March 31, 2017. — Burger King (@BurgerKing) April 1, 2017. They took to Twitter in 2017 to publicize a fake product – dash charging for humans. Introducing WHOPPER™ Toothpaste.

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Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. If you thought 2017 was the year of video, think again. The channels are competing for your video content and thus launching new features to keep marketers engaged. Influencer marketing will continue to grow in 2018. More Video.

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Pam Moore

JULY 25, 2017

One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content to date. You create content for a campaign, marketing program or Facebook ad test run.

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Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year.

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Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. TikTok – The Future of Marketing. This platform is solely meant for the users to express their creativity to a marketing haven. 10 Reasons Why Marketers Must Be on TikTok. TikTok For Business Makes Marketing Easy.

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