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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. A3: Going for influencer reach rather than resonance. Influencers have something they want.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Pinning important posts to the top of your Facebook Page for ease of viewing helps proactively inform and educate your community. Sometimes a simple graphic is most effective at communicating its message clearly.

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How can PR and influencer marketing work together in a crisis?

Sprout Social

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. Stanley even stopped stocking the line in 2019. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

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Navigating social media marketing in an election year

Sprout Social

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

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#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?