Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. In it, product engineers described the role of deep neural networks and machine learning in the platform’s recommendation system. Source: Deep Neural Networks for YouTube Recommendations , 2016). Engage with your community.

YouTube 145

YouTube HootSuite Metadata Notification 145

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Earning brand advocates and making friends via the social networks is based on trust. SoundCloud.

Buy 113

Buy Social Media Brands Loyalty 113

Audiense

NOVEMBER 8, 2017

In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Action : Identify potential influencers and social media channels of interest for this demographic. Influencing Purchases.

Sample 79

Sample Samples Discount Influencer 79

Ignite Social Media

JULY 31, 2017

The Past 10 Years in Social Media. We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

Buffer Social

OCTOBER 6, 2019

On no other social network can you get this type of supplemental information about the posts themselves. How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. It could be: Challenges like LOFT’s.

Instagram 69

Instagram Influencer Brands Upcoming 69

Proactive Report

FEBRUARY 24, 2017

Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. They are now at around $16.

Twitter 94

Twitter News Influencer Open Source 94

Convince & Convert

FEBRUARY 5, 2018

These stories are usually about someone else, like a customer, politician, or a member of the community. This helps battle the decline of organic reach in social channels. The major social networks have been changing their newsfeed algorithms for years. Your employees are characters in a broader story.

Strategy 145

Strategy Social Media Marketing Consultant 145

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Buffer Social

AUGUST 29, 2016

On no other social network can you get this type of supplemental information about the posts themselves. Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Use Instagram Stories to do research and interact with your community.

Instagram 75

Instagram Influencer Brands Upcoming 75

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

OCTOBER 4, 2016

A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. While you have to publish photos and videos directly from its app, Instagram engagement can be measured and analyzed easily through Sprout Social’s Instagram management tools.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Ignite Social Media

MAY 31, 2016

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

SEPTEMBER 28, 2016

Social Doesn’t Drive Sales. When it comes to social media, it’s about influencing your consumer’s purchasing decisions. Actually, 75% of people have purchased something because they saw it on social. So if you’re still asking, “does social drive sales?” My Customers Aren’t on Social.

Social Media 40

Social Media Metrics B2B Team 40

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. — Airbnb (@Airbnb) August 27, 2016.

Travel 40

Travel Class Social Media Hotels 40

Kikolani

MAY 31, 2016

Basically, what you get is a deep insight into most popular subjects, keywords, types of content and key influencers. So, get the buzz started and utilize this tool as an indispensable part of your social media toolbox. As a result, you have a much clearer picture of this booming social landscape. Circloscope.

Tools 60

Tools Marketing SEO Analysis 60

Buffer Social

JUNE 30, 2017

Community Support during World Tragedies. Let’s count down to the top moment in the social media history! Facebook, the social media network that has an incredible two billion monthly active users (nearly a third of the earth’s population), is the only network that I’ll mention in this post for moments-sake.

Social Media 111

Social Media MySpace Hashtag News 111

Sprout Social

JULY 12, 2016

As a host, you’re able to establish your brand as an authority in your industry and build a sense of community. As a participant, Twitter chats are a way to network and connect with other users without having to do the dreaded cold outreach. — Sprout Social (@SproutSocial) July 6, 2016. Sproutchat. SproutChat.

Twitter 40

Twitter Hosting Hashtag Engagement 40

Sprout Social

OCTOBER 23, 2018

Post to all of your social networks so you don’t miss customers on any channel. After you know what you stand for, think about how that influences your creative? Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Track the performance of different post types (i.e. The words are anti-poetic.

Strategy 92

Strategy Social Media Hashtag ROI 92

Socialmedia.biz

OCTOBER 29, 2016

Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. What follows is a list of 10 such influencers. And Forbes named her one of the Top Ten Social Media Power Influencers.

Influencer 60

Influencer Social Media Resources HootSuite 60

Sprout Social

SEPTEMBER 19, 2016

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. 4S23bzPh3e.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Looking to stay ahead of the curve with your social media strategy? Click here to reserve your seat.

Social Media 40

Social Media Social Media Management Project Marketing 40

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.”

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Later

APRIL 10, 2019

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. Why Brands Are Investing in Influencer Marketing Costs and Projects.

Cost 84

Cost Influencer Instagram Travel 84

Buffer Social

AUGUST 2, 2016

And at the same time video alone on Snapchat has hit over 10 billion views per day and saw a 25 percent increase in just three months between February and April 2016. With Instagram stories, brands could begin to collaborate more with other brands or influencers. 5 Ways Brands Can Use Instagram Stories.

Instagram 40

Instagram Brands Feed Feedly 40

The Social Media Hat

JULY 13, 2016

Which was fine, really, right up until we were told that there was going to be a community garage sale in two weeks! It helps, of course, if you use those links to fuel an influencer marketing and outreach campaign, but that's a topic for another discussion. Making a few bucks on the sale itself was just gravy. Friends+Me. AgoraPulse.

Google 60

Google Instagram Template Templates 60

Rebekah Radice

APRIL 11, 2016

Does it feel like a new social network pops up almost daily? If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? Let me show you how to peel back the layers of obscurity from today’s top social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Later

JULY 24, 2020

Stories are a perfect example of how social media and the way we consume content is changing. . When Instagram first introduced Stories to the app in 2016, 150 million people used the feature. . Now, over 500 million people use stories every day — and every major social network has some form of stories-like feature in the works.

Instagram 85

Instagram Authentication Features Mobile 85

Hootsuite

DECEMBER 15, 2022

Mastodon is a decentralized social network made up of independent servers organized around specific themes, topics, or interests. People can join servers, follow each other, engage in conversations, and otherwise do all sorts of things they’d expect to do on a social network like Twitter. How can businesses use Mastodon?

UGC 98

UGC Affiliate marketing Open Source Social Networking 98

Later

MAY 6, 2020

With over 800 million monthly active users and an average daily view time of 52 minutes , TikTok is officially the hottest new platform on the social media scene. Users of all ages are joining the TikTok phenomenon, with celebrities, influencers, publishers, and household brands now in the mix. How Do TikTok Ads Work for Brands.

Marketing 113

Marketing Hashtag Trends Analytics 113

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? Are you an influencer? TikTok launched in North America in September 2016. WeChat: October 2010.

Questions 141

Questions Social Media HootSuite Marketing 141

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. How social influence shapes behavior. Social Media Analytics. — 13.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

SEPTEMBER 4, 2016

Neal Schaffer (@NealSchaffer) September 3, 2016. Tamara McCleary (@TamaraMcCleary) September 3, 2016. Julie Maloney (@LifeCoachJulieM) September 3, 2016. Robert Caruso (@fondalo) September 3, 2016. This works in multiple ways: Builds community rapport. That you’re an active supporter of your community.

Engagement 97

Engagement Twitter Hashtag Travel 97

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. billion at the end of 2016 in one of the largest social media deals in history. 2016 (400M members): Microsoft acquires LinkedIn for $26.2B.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Rebekah Radice

SEPTEMBER 4, 2016

Neal Schaffer (@NealSchaffer) September 3, 2016. Tamara McCleary (@TamaraMcCleary) September 3, 2016. Julie Maloney (@LifeCoachJulieM) September 3, 2016. Robert Caruso (@fondalo) September 3, 2016. This works in multiple ways: Builds community rapport. That you’re an active supporter of your community.

Engagement 60

Engagement Twitter Hashtag Travel 60

Rebekah Radice

APRIL 25, 2016

Across Steve’s social networks, it’s easy to see how social media supports his vision. The consistent use, topic focus and community building keeps his audience engaged. Mark Faris (@MarkFaris1) April 23, 2016. I also appreciate moments spent surrounded by a community, audience or group of peers.

Social Media 116

Social Media How To Campaign Hotels 116

Viper Chill

JANUARY 5, 2016

As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. If you truly want to make 2016 your year, get rid of the notion that you need some magic resolution, and be prepared for a mini-awakening. More on that later.

How To 40

How To Sites Industry Project 40

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. What's up with that?!?!

Social Media 40

Social Media Social Networking Review Mobile 40