Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? They’re social. No excuses.

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Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. On the one hand this is good, since this will give advertisers a more holistic reach within the Google ecosystem (especially with mobile and multi-device browsing).

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yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

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Pam Moore

MAY 5, 2016

It requires investment in the human beings within your community. Supporting Resources: Influencer Marketing in a Nutshell. Customer Experience is Your Brand – Adobe Summit 2015 Inspiration. However, it’s up to you to invest in relationships that will help you earn trust, advocates and loyal customers.

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Buffer Social

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months.

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Buffer Social

JUNE 30, 2017

Community Support during World Tragedies. Scott Kelly (@StationCDRKelly) September 22, 2015. If you’re a civil rights activist in 2015 and you need to get some news out, your first move is to choose a social media platform.” Community Support during World Tragedies. Miracle on the Hudson. NASA’s #YearInSpace.

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Sprout Social

OCTOBER 4, 2016

However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. This showed that Gap values the posts it gets through the social community. Instagram Engagement: Community Management & Outreach. Shares can work for both individuals and brands.

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Convince & Convert

JANUARY 27, 2015

Think of how much time you could save if you weren’t focused on ONLY identifying new influencers and reaching out to them? When an ambassador strategy is designed around helping influencers share your brand through the niche topics they have a following for, the end result is going to be solid. Define your niche and own it. Live in it.

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Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. According to MarginMedia , “48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.”. Blogger Communities.

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Buffer Social

MARCH 13, 2017

Launched in September 2015 , Lenses are a fun way to augment your snaps. Anyone can submit their own geofilter, and Snapchat encourages artists and designers to use this these filters to bring their own style to the Snapchat community. Here’s an example from Monterrey, Mexico: Creating a geofilter.

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Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The community was scanning, spending less than a minute on a post. For example, 2015 is truly the year of “ROI.”

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Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. Business 2 Community ). Business 2 Community ). Not as believable.) ( Business 2 Community ). Consumer marketing is about mobile, B2B is about content.

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Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew. This moment essentially marked the beginning of social media influencers.

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Socialmedia.biz

OCTOBER 29, 2016

While you may not have the resources to hire a social-media firm to take the helm, you can certainly learn from the blogs, articles and tweets of experienced social influencers. What follows is a list of 10 such influencers. And Forbes named her one of the Top Ten Social Media Power Influencers. And being ok with failing.”

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Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version. billion of them are on mobile.

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Buffer Social

FEBRUARY 14, 2017

Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover. Community members or customers. Employees or colleagues.

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Keyhole.co

AUGUST 21, 2023

Sharing similar emojis can indicate shared interests or experiences, creating a sense of community among social media users. Many brands use emojis to support communities, as Coca-Cola did. The first set of emojis included simple and pixelated images that were mainly used on mobile phones and pagers.

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Unmetric

SEPTEMBER 10, 2019

PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. One such campaign from 2018 was the #PlayStationClassic, a comeback collection of PlayStation’s classic games, which garnered the most engagement from the gaming community. Samsung Mobile – 12.1 One day away. million followers. Stop and See.

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Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. YouTube does all this with just mobile traffic! Some brands and influencers have found an incredible niche on YouTube. The video format supported for mobile apps are MP4 and MOV ( source ).

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Buffer Social

SEPTEMBER 20, 2018

Airbnb also took the time to showcase how appreciative it is of its community over Thanksgiving by sharing an on-brand message about feeling at home: November 23 — Black Friday. For example, you could take your customers behind the scenes like Amazon did in 2017: Pro tip: Embrace mobile video. People in the U.S.

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Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Consumers today are online, they’re mobile and they’re very social. Some objectives to think about: How can you leverage influencers and brand ambassadors? Here are the five you should be watching: Mobile Is Key.

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Viper Chill

JULY 25, 2016

Not only are they lower down now in mobile results due to spacing, but the change is being tested across desktop results as well. While Google did reduce the listings from seven to three back in August of 2015, the redesign of the listings with adding spacing means not much changed in terms of organic results being seen.

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Buffer Social

SEPTEMBER 29, 2016

Moments were first released in October 2015, with Twitter and selected partners able to curate stories on a range of topics, including News, Sports, and Entertainment. Then, in August 2016 , Twitter opened Moments up to a broader group of influencers and creators, before beginning the public roll-out of the feature on September 28th.

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Convince & Convert

JULY 15, 2016

I didn’t go in 2015. Aaron: In their case, they have a next call to action — download the mobile app, learn more about how it might work for you, share it on Facebook. So I’m super excited to be back in the marketing community. Aaron: Creating a community around your users. Are you B2B or B2C?

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Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. This will be a community for your customers, leads and prospects.

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Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016. In the U.S.,

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Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. Back to the Future and Toyota.

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Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Think of quotes as short-form testimonials. Certification Programs.

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Convince & Convert

MAY 31, 2016

Consumed live on a mobile device or in a virtual reality environment. In fact, Cisco predicts mobile video will make up the three-fourths of all the world’s internet traffic by 2020. It’s extremely important to understand the role of influence and who truly wields power of influence over your audience.

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Viper Chill

JANUARY 13, 2016

It doesn’t involve connecting with influencers. App Cost : A way to calculate the likely cost of a mobile app you’re looking to develop. Launch This Year : A 20,000+ strong community of people launching an online community this year. It doesn’t rely on free search traffic from Google.

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