Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. They are authentic, and they are trusted by their peers. Brands are investing in employee advocacy. Employees tell better stories than you do.

Strategy 145

Strategy Social Media Marketing Consultant 145

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. A3) Engagers are genuinely involved with their community. wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Later

FEBRUARY 4, 2021

Here are 3 Black-owned stock photography websites that are changing the stock photography game: Why Brands Should Use Diverse Stock Photography. In 2021, it’s time to diversify your content and actually represent different communities on your social channels. Look no further. 3 Stock Websites to Find Diverse Images: Nappy.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Social Media 142

Social Media Meme HootSuite Influencer 142

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? One Mile at a Time. Jennifer Mel Tuffen.

Travel 66

Travel Influencer Brands Airlines 66

Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. “With LinkedIn, I am personally connected to huge CPG founders and people who are running brands I really admire,” she says.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Pixlee

MAY 29, 2017

It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. In 2015, the company was valued at $1.2 In 2015, the company was valued at $1.2 What can brands old and new learn from Warby Parker’s explosive success? and Canada. Focus on Core Values.

Brands 52

Brands Buy Price Journal 52

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business 91

Small Business Marketing Retail Education 91

Buffer Social

MARCH 30, 2022

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). Posted by Marie Forleo on Wednesday, April 22, 2015. She changes it out frequently, keeping it fresh, interesting and always on brand. Create a Memorable Brand. Share your history, unique abilities and commitment to your community. Build a Strong Community Culture.

Small Business 131

Small Business Facebook How To Airlines 131

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today.

Campaign 40

Campaign Instagram Brands Delicious 40

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 104

Retail Trends Fashion Marketing 104

Rebekah Radice

AUGUST 10, 2015

Brand Your Business. If you want to create a memorable brand on Facebook, you must clearly articulate who you are, what you do and how you help your fans and customers. Not only that, you must keep your branding consistent. Better branding equals heightened awareness and that translates into better engagement.

Engagement 131

Engagement Tips Facebook Nielsen 131

SocialFish

OCTOBER 18, 2019

Like any other torrent site, the site has faced several legal battles and cannot be found on Bing and Google search results since 2015. Today, the torrent brand keeps a low profile since its shut down. Unfortunately, a lawsuit from the Motion Picture Association of America saw its decline in 2015. Let us know in the comments!

Software 100

Software Library Sites Engineering 100

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. ” 5. .” Luxury & CSR in Asia: reconciling apparent contradiction.

CSR 100

CSR Travel Consultant Authentication 100

Pixlee

JANUARY 17, 2017

These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online.

Brands 41

Brands Retail Loyalty Cost 41

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

MAY 2, 2016

Every employee who uses social media has followers, and by sharing posts with these followers, you are opening up your brand to an audience you may not have reached otherwise. With every new employee brings the opportunity to make your brand known to more people and to expand your content reach. Gain Trust and Credibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Later

OCTOBER 14, 2019

But with a super-smart algorithm and mega-brands to compete with, it can feel like an uphill battle to grow your following, or even make your first 1K followers. One of the biggest challenges brands and businesses face on Instagram today is growing their following. . is the best way to accelerate your business growth. .

Instagram 44

Instagram How To Feed Feedly 44

Buffer Social

AUGUST 2, 2016

The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. Instagram Stories provide a way for brands and individuals to post more without overwhelming people’s feeds. 5 Ways Brands Can Use Instagram Stories. Brands aren’t strangers to Instagram.

Instagram 40

Instagram Brands Feed Feedly 40

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Look at your brands Instagram account.

Training 20

Training Eventful Tips Analytics 20

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Image via BigStockPhoto.com. Image via Bhakti Chai. Key Takeaway.

Case Study 60

Case Study Marketing How To Influencer 60

ProBlogger

APRIL 5, 2017

Consistency breeds credibility, which in turn can foster a halo effect that will elevate not only the content included on your blog, but also generate positive brand awareness across all other initiatives. James Aschehoug is the co-founder of URIJI JAMI created in 2015, he is a British and French national based in London.

Tips 54

Tips Social Entrepreneurship Curation Communities 54

Rebekah Radice

NOVEMBER 1, 2016

This video humanizes the brand through the eyes (and thoughts) of the team. Your brand has its own personality. And like people, brands are passionate about certain topics. People connect with companies that show they aren’t afraid to be authentic. Create a Sense of Community. Data doesn’t lie.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Sprout Social

APRIL 19, 2017

Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers. Social media is an excellent way to build awareness for your brand.

Social Media 105

Social Media How To ROI Hashtag 105

Buffer Social

DECEMBER 4, 2016

Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect? That is up from 17% in 2015. 3 Key Takeaways for Marketers and Brands Looking to Start a Successful Podcast. Tack – Get authentic content power to your marketing.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Rebekah Radice

NOVEMBER 1, 2016

This video humanizes the brand through the eyes (and thoughts) of the team. Your brand has its own personality. And like people, brands are passionate about certain topics. People connect with companies that show they aren’t afraid to be authentic. Create a Sense of Community. Data doesn’t lie.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Socially Sorted

OCTOBER 31, 2016

Let’s talk about “competition” Brands and business owners can learn a lot from competition. You can see what they are doing right, and finding ways that YOUR brand can be unique from the market. Remember how on day 2 I talked about building brands on visual trends? You don’t want to burn your brand early.

Mobile 40

Mobile Tools Video Real Estate 40

Sprout Social

SEPTEMBER 13, 2016

One is an advertisement from the brand and the other is a post from the brand that has been shared by one of the user’s friends. online adults trust brand or product recommendations from friends and family. Build a community of engaged customers and design content with them in mind. Referral Traffic.

ROI 40

ROI Facebook How To Analytics 40

Hootsuite

AUGUST 30, 2022

Show real support for your 2SLGBTQIA+ customers and the community by consistently donating proceeds to charity or taking other meaningful actions. While BeReal isn’t meant for brands, it’s important to recognize when new apps enter the game and evaluate if they fit into your marketing strategy. 83% of Gen Z shops on social media.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Case in point, the Chipotle E Coli outbreak in 2015. The incident had a knock-on effect.

Press Release 94

Press Release Banking Reputation Marketing 94

ProBlogger

OCTOBER 1, 2018

She is also brand ambassador and generous with other bloggers by sharing and working together. I had already worked with a few brands on sponsored content before, as I said, but then I started to proactively pitch to them. I had an idea for an article and thought of a brand that would be aligned with it. Create a structure.

Blogger 26

Blogger Consultant Affiliate marketing Course 26

Oktopost

APRIL 4, 2023

Social selling is one of those key deciding factors in the competition between brands. The younger generation is looking for something very specific (and yet very vague) from the brands they follow and support. Well, authenticity is a key factor. A whopping 71% will advocate for the brands they trust.

Social Media 118

Social Media Marketing B2B Banking 118